Litmus - About the company
Litmus is an acquired company based in Cambridge (United States), founded in 2005 by Matthew Brindley and David Smalley. It operates as an All-in-one email marketing platform optimizing brand experiences and maximizing ROI. Litmus has raised $49M in funding from Spectrum Equity. The company has 1271 active competitors, including 22 funded and 86 that have exited. Its top competitors include companies like MessageGears, Return Path and SendGrid.
Company Details
All-in-one email marketing platform optimizing brand experiences and maximizing ROI. It provides a comprehensive SaaS solution for businesses to create, personalize, test, and analyze their email campaigns. The platform offers features like email design, building, personalization, spam testing, analytics, and collaboration tools. It integrates with various email service providers and code editors, enhancing email marketing effectiveness. The company empowers marketers to send impactful emails, fostering meaningful connections with their audience. It is a B2B software solution designed to improve email deliverability and engagement.
- Website
- www.litmus.com/
- Registered Address
- Cambridge, Massachusetts
Key Metrics
Founded Year
2005
Location
Cambridge, United States
Stage
Acquired
Total Funding
$49M in 1 round
Latest Funding Round
Investors
Ranked
10th among 1271 active competitors
Employee Count
74 as on Aug 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Validity (Apr 10, 2025)
Legal entities associated with Litmus
Litmus is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
LITMUS SOFTWARE, INC. CIN: 473917284 , United States, Active | Dec 26, 999 | - | 144 (As on Dec 31, 2024) | - |
Litmus's acquisition details
Litmus got acquired by Validity on Apr 10, 2025.
Click here to take a look at Litmus's acquisition in detail
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Litmus's funding and investors
Litmus has raised a total funding of $49M over 1 round. Its latest funding round was a PE round on Oct 27, 2015 for $*****. 1 investor participated in its latest round. Litmus has 1 institutional investor.
Here is the list of recent funding rounds of Litmus:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 27, 2015 | 1332999 | PE | 7455119 | 3519108 | 1477223 | 6909221 |
View details of Litmus's funding rounds and investors
Litmus' founders and board of directors
Founder? Claim ProfileThe founders of Litmus are Matthew Brindley and David Smalley.
Here are the details of Litmus' key team members:
- Matthew Brindley: Co-Founder & CTO of Litmus.
- David Smalley: Co - Founder & COO of Litmus.
View details of Litmus's Founder profiles and Board Members
Litmus' employee count trend
Litmus has 74 employees as of Aug 26. Here is Litmus's employee count trend over the years:
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Litmus's Competitors and alternates
Top competitors of Litmus include MessageGears, Return Path and SendGrid. Here is the list of Top 10 competitors of Litmus, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | MessageGears 2010, Atlanta (United States), Series D | Email marketing platform for enterprises | $79.7M | 63/100 | |
2nd | Return Path 1999, New York City (United States), Acquired | Email marketing automation and fraud protection platform | $131M | 62/100 | |
3rd | SendGrid 2009, Boulder (United States), Acquired | Email API and marketing campaigns for reliable email delivery | $83.5M | 61/100 | |
4th | LiveIntent 2009, New York City (United States), Acquired | Real time email advertising and marketing platform | $64.8M | 59/100 | |
5th | Cloud based platform for Transactional and Marketing Emails | $17.6M | 58/100 | ||
6th | GetResponse 1998, Wilmington (United States), Unfunded | Email marketing suite | - | - | 54/100 |
7th | PatronManager 2010, New York City (United States), Unfunded | CRM and marketing solution built on the Salesforce platform | - | - | 54/100 |
8th | iContact 2003, Morrisville (United States), Acquired | Easy email marketing platform empowering businesses with intuitive tools and expert support | $47.9M | 53/100 | |
9th | Developer of email, internet, and sales force automation software solutions | - | - | 52/100 | |
10th | Litmus 2005, Cambridge (United States), Acquired | All-in-one email marketing platform optimizing brand experiences and maximizing ROI | $49M | 51/100 |
Looking for more details on Litmus's competitors? Click here to see the top ones
Litmus's Investments and acquisitions
Litmus has acquired 3 companies including Kickdynamic, Curated and PutsMail. Litmus has not made any investments as of now.Here is the list of its acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Nov 11, 2021 | Acquisition | 2012 | London (United Kingdom) | |
Apr 26, 2016 | Acquisition | 2015 | Cambridge (United States) | |
Oct 08, 2014 | Acquisition | 2010 | Sao Paulo (Brazil) |
See all acquisitions by Litmus
Reports related to Litmus
Here is the latest report on Litmus's sector:
News related to Litmus
Media has covered Litmus for a total of 5 events in the last 1 year, 3 of them have been about company updates and 2 about partnerships.
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Litmys and Konovo Form Partnership to Revolutionize Drug Development Intelligence for Life Sciences CompaniesBusiness Wire•Apr 15, 2026•Konovo, Litmys, , Litmus
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Validity buys Litmus, solidifying its lead in global marketing data solutions.Business Wire•Apr 10, 2025•Litmus, Validity
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Validity buys Litmus, solidifying its lead in marketing & customer data solutions.Business Wire•Apr 10, 2025•Litmus, Validity
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Litmus Targets the Energy Sector Through Partner Agreements With SLBNewswire•Mar 24, 2025•Litmus, SLB
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