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Litmus - About the company

Litmus is an acquired company based in Cambridge (United States), founded in 2005 by Matthew Brindley and David Smalley. It operates as an All-in-one email marketing platform optimizing brand experiences and maximizing ROI. Litmus has raised $49M in funding from Spectrum Equity. The company has 1271 active competitors, including 22 funded and 86 that have exited. Its top competitors include companies like MessageGears, Return Path and SendGrid.

Company Details

All-in-one email marketing platform optimizing brand experiences and maximizing ROI. It provides a comprehensive SaaS solution for businesses to create, personalize, test, and analyze their email campaigns. The platform offers features like email design, building, personalization, spam testing, analytics, and collaboration tools. It integrates with various email service providers and code editors, enhancing email marketing effectiveness. The company empowers marketers to send impactful emails, fostering meaningful connections with their audience. It is a B2B software solution designed to improve email deliverability and engagement.
Social
Facebook
Registered Address
Cambridge, Massachusetts
Key Metrics
Founded Year
2005
Location
Cambridge, United States
Stage
Acquired
Total Funding
$49M in 1 round
Latest Funding Round
Investors
Ranked
Employee Count
74 as on Aug 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Validity (Apr 10, 2025)

Litmus's acquisition details

Litmus got acquired by Validity on Apr 10, 2025.
Click here to take a look at Litmus's acquisition in detail
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Litmus's funding and investors

Litmus has raised a total funding of $49M over 1 round. Its latest funding round was a PE round on Oct 27, 2015 for $*****. 1 investor participated in its latest round. Litmus has 1 institutional investor.

Here is the list of recent funding rounds of Litmus:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 27, 2015
1332999
PE
7455119
3519108
1477223
6909221
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Litmus' founders and board of directors

Founder? Claim Profile
The founders of Litmus are Matthew Brindley and David Smalley.
Here are the details of Litmus' key team members:

Litmus' employee count trend

Litmus has 74 employees as of Aug 26. Here is Litmus's employee count trend over the years:
Employee count trend for Litmus
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Litmus's Competitors and alternates

Top competitors of Litmus include MessageGears, Return Path and SendGrid. Here is the list of Top 10 competitors of Litmus, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for MessageGears
MessageGears
2010, Atlanta (United States), Series D
Email marketing platform for enterprises
$79.7M
63/100
2nd
Logo for Return Path
Return Path
1999, New York City (United States), Acquired
Email marketing automation and fraud protection platform
$131M
62/100
3rd
Logo for SendGrid
SendGrid
2009, Boulder (United States), Acquired
Email API and marketing campaigns for reliable email delivery
$83.5M
61/100
4th
Logo for LiveIntent
LiveIntent
2009, New York City (United States), Acquired
Real time email advertising and marketing platform
$64.8M
59/100
5th
Logo for Mailjet
Mailjet
2010, Paris (France), Acquired
Cloud based platform for Transactional and Marketing Emails
$17.6M
58/100
6th
Logo for GetResponse
GetResponse
1998, Wilmington (United States), Unfunded
Email marketing suite
-
-
54/100
7th
Logo for PatronManager
PatronManager
2010, New York City (United States), Unfunded
CRM and marketing solution built on the Salesforce platform
-
-
54/100
8th
Logo for iContact
iContact
2003, Morrisville (United States), Acquired
Easy email marketing platform empowering businesses with intuitive tools and expert support
$47.9M
53/100
9th
Logo for QLC
QLC
1995, Mumbai (India), Unfunded
Developer of email, internet, and sales force automation software solutions
-
-
52/100
10th
Logo for Litmus
Litmus
2005, Cambridge (United States), Acquired
All-in-one email marketing platform optimizing brand experiences and maximizing ROI
$49M
51/100
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Litmus's Investments and acquisitions

Litmus has acquired 3 companies including Kickdynamic, Curated and PutsMail. Litmus has not made any investments as of now.
Here is the list of its acquisitions:
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Nov 11, 2021
Acquisition
2012
Apr 26, 2016
Acquisition
2015
Cambridge (United States)
Oct 08, 2014
Acquisition
2010
Sao Paulo (Brazil)
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See all acquisitions by Litmus

Reports related to Litmus

Here is the latest report on Litmus's sector:

News related to Litmus

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Media has covered Litmus for a total of 5 events in the last 1 year, 3 of them have been about company updates and 2 about partnerships.
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