When was Lose It! founded?

Lose It! was founded in 2008 and raised its 1st funding round 4 years after it was founded.

Where is Lose It! located?

Lose It! is headquartered in Boston, United States. It is registered at Boston, Massachusetts.

Who is the current CEO of Lose It!?

JJ Allaire of Lose It!. They have also founded 1 company.

How many employees does Lose It! have?

As of Mar 31, 2026, the latest employee count at Lose It! is 58.

Is Lose It! a funded company?

Lose It! is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on 2012.

When was the latest funding round of Lose It!?

Lose It!'s latest funding was a $***** Series A round on 2012, with participation from 2 investors. Its primary sector is Fitness & Wellness Tech. In United States, the Fitness & Wellness Tech sector has seen $950M in funding in 2026 to date.

Where does Lose It! rank among its competitors?

Lose It! ranks 1st amongst 120 active competitors, only 1 of which is funded., of which only Ate is funded and secured an undisclosed amount in Feb, 2019.

Who are the top competitors of Lose It!?

Lose It!'s top competitors include Ate, EZ Health and Calorie Counter HiKi. Among them, Ate secured the most recent funding round in February, 2019.

Lose It! - 2026 Company Profile, Team, Funding & Competitors

Lose It! is an acquired company based in Boston (United States), founded in 2008 by JJ Allaire and Paul Dicristina. It operates as a Mobile app to track diet and nutrition intake for weight loss management. Lose It! has raised $5.5M in funding from General Catalyst and United Healthcare. The company has 120 active competitors, including 1 funded and 1 that has exited. Its top competitors include companies like Ate, EZ Health and Calorie Counter HiKi.

Company Details

Mobile app to track diet and nutrition intake for weight loss management. The platform enables users to set personalized goals and monitor the progress. It offers features such as barcode scanning, smart camera food logging, and integration with health devices. The platform also provides reports on user behavior and macronutrient tracking.

Website: www.loseit.com/
Social
Email ID: *****@loseit.com
Registered Address: Boston, Massachusetts

Key Metrics

Founded Year

2008

Location

Boston, United States

Stage

Acquired

Total Funding

$5.5M in 1 round

Latest Funding Round

Series A, 2012, $*****

Investors

General Catalyst & 1 more

Ranked

1^st among 120 active competitors

Employee Count

58 as on Mar 31, 2026

Similar Companies

Ate & 122 more

Exit Details

Acquired by Everyday Health Group (Jun 24, 2022)

View Lose It!'s full profile

Lose It! is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FITNOW INC CIN: 262491863 , United States, Active	Apr 23, 2008	-	50 (As on Dec 31, 2021)	-

Lose It! got acquired by Everyday Health Group on Jun 24, 2022.

Click here to take a look at Lose It!'s acquisition in detail

Lose It! has raised a total funding of $5.5M over 1 round. Its latest funding round was a Series A round on 2012 for $*****. 2 investors participated in its latest round. Lose It! has 2 institutional investors.

Here is the list of recent funding rounds of Lose It!:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2012	4605	Series A	2737	3363	6122	9003

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View details of Lose It!'s funding rounds and investors

The founders of Lose It! are JJ Allaire and Paul Dicristina.

Here are the details of Lose It!'s key team members:

JJ Allaire: Former Co-Founder & CEO of Lose It! and founder of 2 other companies, Quarto and RStudio.
Contact Info: 2 email addresses
Paul Dicristina: Former Co-Founder of Lose It!.

View details of Lose It!'s Founder profiles and Board Members

Lose It!'s employee count trend

Lose It! has 58 employees as of Mar 26. Here is Lose It!'s employee count trend over the years:

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Top competitors of Lose It! include Ate, EZ Health and Calorie Counter HiKi. Here is the list of Top 10 competitors of Lose It!, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Lose It! 2008, Boston (United States), Acquired	Mobile app to track diet and nutrition intake for weight loss management	$5.5M	General Catalyst, United Healthcare	61/100
2nd	Ate 2016, Redwood City (United States), Seed	Mindful food journal app fostering balanced lifestyles through intuitive eating	-	BSH Future Home Accelerator, Techstars & 1 others	45/100
3rd	EZ Health 2023, Hong Kong (China), Unfunded	App based platform offering health management solutions	-	-	43/100
4th	Calorie Counter HiKi 2013, Stavropol (Russia), Unfunded	Mobile-based app for calculating nutritional intake and tracking water levels	-	-	43/100
5th	CalZen 2024, Almaty (Kazakhstan), Unfunded	Developer of an AI-powered application for calorie and macro tracking	-	-	40/100
6th	SNAQ 2017, Bern (Switzerland), Funding Raised	Provider of a diabetes food and glucose tracker	-	Venture Kick, Venturelab	40/100
7th	IBS Coach 2019, London (United Kingdom), Funding Raised	Digital platform offering personalized dietary plans and tracking tools for individuals	-	-	38/100
8th	CapyDiet 2024, Surrey (Canada), Unfunded	Platform offering calorie counter app	-	-	38/100
9th	Food Spy 2019, Unfunded	Provider of an AI-powered application for tracking food nutrition.	-	-	37/100
10th	See How You Eat 2014, Kotka (Finland), Unfunded	Developer of a photo food diary application promoting mindful eating	-	-	36/100