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Madmix - About the company

Madmix is a seed company based in Mumbai (India), founded in 2021. It operates as an Internet first brand of ready-to-eat snacks. Madmix has raised $329K in funding from Prime Securities and Jaipursecurities, with a current valuation of $*****. The company has 96 active competitors, including 4 funded and 2 that have exited. Its top competitors include companies like Soulfull, Mille super grains and Tru Millets.

Company Details

Internet first brand of ready-to-eat snacks. Its products are free from artificial colours, gluten free, protein packed, and vegan friendly. Its products includes millet based bhujia, millet puffs, and other snacks products. ,
Social
XFacebook
Email ID
*****@eatmadmix.com
Phone Number
+91 **********
Registered Address
T-A- 301 - NAMAN MIDTOWN, TULSI PIPE ROAD, SENAPATI BAPAT MARG, ELPHINSTONE, DADAR WEST, mumbai, Delisle Road, Mumbai, Mumbai, Maharashtra, India, 400013
Key Metrics
Founded Year
2021
Location
Mumbai, India
Stage
Seed
Total Funding
$329K in 3 rounds
Latest Funding Round
Post Money Valuation
$***** as on Dec 27, 2023
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
11 as on Jul 31, 2026
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Madmix's funding and investors

Madmix has raised a total funding of $329K over 3 rounds. Its first funding round was on Jan 04, 2023. Its latest funding round was a Angel round on Aug 26, 2025 for $*****. 1 investor participated in its latest round. Madmix has 4 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Madmix:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Aug 26, 2025
5534051
Angel
1039730
8570097
4654383
1943921
Dec 27, 2023
7660039
Seed
8236286
7263819
2340455
5182571
Jan 04, 2023
7210143
Seed
5638210
3355767
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Madmix's founders and board of directors

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Madmix's Board of Directors

Madmix's board has 2 active members. Gaurav Palrecha is part of team and Harakchand Hastimal Palrecha is independent board member.
Here is the list of Madmix's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
5y 7m
Independent board member
-
Current
3y 10m

Madmix's employee count trend

Madmix has 11 employees as of Jul 26. Here is Madmix's employee count trend over the years:
Employee count trend for Madmix
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Madmix's Competitors and alternates

Top competitors of Madmix include Soulfull, Mille super grains and Tru Millets. Here is the list of Top 10 competitors of Madmix, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Soulfull
Soulfull
2011, Bengaluru (India), Acquired
Manufacturer of breakfast cereal products
$10.9M
56/100
2nd
Logo for Mille super grains
Mille super grains
2022, Gurugram (India), Seed
Online brand offering gluten-free products using supergrains
-
-
52/100
3rd
Logo for Tru Millets
Tru Millets
2018, Bengaluru (India), Acquired
Online brand offering multi category organic millet based products
$37K
-
47/100
4th
Logo for Millex
Millex
2022, Chikmagalur (India), Unfunded
Manufacturer offering millet‑based health mixes and instant breakfast products
-
-
41/100
5th
Logo for Nutrivise
Nutrivise
2023, Bengaluru (India), Unfunded
Retailer of millet-based foods
-
-
40/100
6th
Logo for The Millet Bazaar
The Millet Bazaar
2020, Hyderabad (India), Unfunded
Online retailer offering multi-category millet-made grocery products
-
-
39/100
7th
Logo for Naario
Naario
2021, Delhi (India), Seed
Retailer of healthy breakfast cereals snacks and multi grain flour
$336K
38/100
8th
Logo for Gudmom
Gudmom
2020, Pune (India), Funding Raised
Facilitator of certified organic farm produce and farmer training
-
37/100
9th
Logo for Vinessence
Vinessence
2023, Coorg (India), Unfunded
Online platform offering organic millets and nutritious food
-
-
36/100
10th
Logo for Raman Greens
Raman Greens
2021, Bhopal (India), Unfunded
Manufacturer of millet based cookies and various healthy snack items
-
-
35/100
11th
Logo for Madmix
Madmix
2021, Mumbai (India), Seed
Internet first brand of ready-to-eat snacks
$329K
33/100
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Madmix's Latest cap tables and shareholding

Founders (largest shareholder) own 55.76%, Funds own 8.36%, Enterprises own 5.82% and Angels own 2.18%. The net worth of Madmix's founders is INR 17Cr as of Dec 27, 2023.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
55.76%
17Cr
4047416
7479112
6737986
2371046
Fund
8.36%
2.55Cr
6706081
8833739
8789613
3921026
Enterprise
5.82%
1.78Cr
61772
74275
21992
67575
Angel
2.18%
66.3L
39
30
59
15
Other People
27.88%
8.5Cr
6725988
6898549
6008458
2765682
Total
100.00%
30.5Cr
5941030
1640100
4046744
9389055
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Madmix's Shareholding

Madmix's Investments and acquisitions

Madmix has made no investments or acquisitions yet.

Reports related to Madmix

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News related to Madmix

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