When was Madup founded?

Madup was founded in 2011 and raised its 1st funding round 5 years after it was founded.

Where is Madup located?

Madup is headquartered in Seoul, South Korea.

How many employees does Madup have?

As of May 31, 2026, the latest employee count at Madup is 254.

Is Madup a funded company?

Madup is a funded company, having raised a total of $23M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on 2016.

When was the latest funding round of Madup?

Madup's latest funding was a $***** Series B round on Jul 10, 2020, with participation from 1 investor. Its primary sector is Marketing Services. In South Korea, the Marketing Services sector has seen $45.6M in funding in 2026 to date.

Where does Madup rank among its competitors?

Madup ranks 47th amongst 152859 active competitors, of which 759 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Prophet, which secured $9.32M in May, 2025.

Who are the top competitors of Madup?

Madup's top competitors include Prophet, Dentsu and Interpublic. Among them, Prophet secured the most recent funding round in May, 2025.

Madup - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Madup offers marketing services to businesses. Its services include website designing & development, campaign management, and reporting & analytics. Clients include Nexon, ENP Games, and StyleShare.

Website: madup.com
Social
Email ID: *****@madup.com
Phone Number: +82 **********

Key Metrics

Founded Year

2011

Location

Seoul, South Korea

Stage

Public

Total Funding

$23M in 3 rounds

Latest Funding Round

Series B, Jul 10, 2020, $*****

Investors

M&G & 7 more

Ranked

47^th among 152859 active competitors

Employee Count

254 as on May 31, 2026

Similar Companies

Prophet & 181998 more

Exit Details

Public

View Madup's full profile

Madup is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Mad Up Co., Ltd. CIN: 119-87-06634 , South Korea, Active	Feb 02, 2015	-	-	-

Madup got listed on Jul 01, 2026.

Click here to take a look at Madup's IPO in detail

Madup has raised a total funding of $23M over 3 rounds. Its first funding round was on 2016. Its latest funding round was a Series B round on Jul 10, 2020 for $*****. 1 investor participated in its latest round. Madup has 8 institutional investors.

Here is the list of recent funding rounds of Madup:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 10, 2020	9891263	Series B	4277579	7644675	6701709	8349581
Jan 06, 2019	2782791	Series B	4303350	6430657	9272105	Praxis Capital & 4 more
2016	9278	Series A	4583	2155	7244	3148

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View details of Madup's funding rounds and investors

Madup's employee count trend

Madup has 254 employees as of May 26. Here is Madup's employee count trend over the years:

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Top competitors of Madup include Prophet, Dentsu and Interpublic. Here is the list of Top 10 competitors of Madup, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Prophet 1992, San Francisco (United States), Acquired	Brand and marketing consulting solutions provider	$97.3M	Comerica, Gladstone Capital & 1 others	67/100
2nd	Dentsu 1901, Tokyo (Japan), Public	Provider of integrated marketing, technology, and consulting services	-	El Toro Capital Management, Rocket Studio ... & 5 others	67/100
3rd	Interpublic 1961, New York City (United States), Acquired	Advertising and marketing services company	-	Fulcrum Equity Partners, e-Dialog Inc.Protected Tweets ... Read more	65/100
4th	Eniro 2000, Stockholm (Sweden), Public	Mobile search and digital marketing company	-	Standout Capital	65/100
5th	S⁴Capital 2014, London (United Kingdom), Public	Provider of digital advertising and content marketing services	-	Herald Investment Management, Stanhope Capital	65/100
6th	Newfold Digital 1997, Jacksonville (United States), Public	Provider of web hosting, IT, and marketing services	-	Siris Capital, Golden Gate Capital & 7 others	65/100
7th	Jellyfish 2006, Middleton (United States), Acquired	Provider of web design, content creation, digital marketing, and SEO services	$36.5M	Insight Partners, Accel & 5 others	63/100
8th	Advantage Solutions 1987, Irvine (United States), Public	Provider of consumer packaged goods sales and digital marketing services	-	Leonard Green and Partners, Juggernaut Capital Partners ... & 4 others	63/100
9th	Maritz 1894, Fenton (United States), Unfunded	Provider of employee engagement and event marketing services	-	-	63/100
10th	Omnicom Group 1944, New York City (United States), Public	Provider of marketing and sales communication services for businesses	-	Orkos Capital, Chubu Electric Power	63/100
47th	Madup 2011, Seoul (South Korea), Public	Marketing services provider	$23M	M&G, Stonebridge Ventures & 6 others	56/100