Marshmallow - About the company
Marshmallow is a series C company based in London (United Kingdom), founded in 2017 by Oliver Kent-Braham, Alexander Kent-Braham and David Goate. It operates as an App-based auto insurance platform for individuals. Marshmallow has raised $161M in funding from Investec and Portage, with a current valuation of $1B. The company has 115 active competitors, including 19 funded and 20 that have exited. Its top competitors include companies like Cuvva, Zego and Flock.
Sectors and market segments that Marshmallow operate in
Marshmallow serves in the FinTech, InsurTech, Auto, Auto Tech market segments.The primary business model of Marshmallow are:Company Details
App-based auto insurance platform for individuals. It offers a car insurance policy including car damage, accident coverage, windscreen damage, fire & theft protection, and more. It also offers claim assistance solutions. The app is available for Android and iOS platforms.
- Website
- www.marshmallow.com/
- Social
- Email ID
- *****@marshmallow.com
Key Metrics
Founded Year
2017
Location
London, United Kingdom
Stage
Series C
Total Funding
$161M in 5 rounds
Latest Funding Round
Post Money Valuation
$1B as on May 24, 2023
Ranked
1st among 115 active competitors
Annual Revenue
£289M as on Dec 31, 2024
Employee Count
666 as on Mar 31, 2026
Legal entities associated with Marshmallow
Marshmallow is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
MARSHMALLOW TECHNOLOGY LTD CIN: 10473308 , United Kingdom, Active | Nov 09, 2016 | $370M (As on Dec 31, 2024) | 50 (As on Dec 31, 2020) | |
Marshmallow Financial Services Ltd CIN: MarshmallowFinancialServicesLtd , Germany, Active | Oct 09, 2017 | - | 310 (As on Dec 31, 2023) |
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Marshmallow's funding and investors
Marshmallow has raised a total funding of $161M over 5 rounds. Its first funding round was on Nov 21, 2017. Its latest funding round was a Series C round on Apr 15, 2025 for $45M. 3 investors participated in its latest round. Marshmallow has 12 institutional investors and 41 angel investors.
Here is the list of recent funding rounds of Marshmallow:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 15, 2025 | $45M | Series C | - | - | ||
Apr 15, 2025 | $45M | Conventional Debt | - | - | - | |
Sep 07, 2021 | $85M | Series B | $1.25B | 26.8x | - |
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Marshmallow's founders and board of directors
Founder? Claim ProfileThe founders of Marshmallow are Oliver Kent-Braham, Alexander Kent-Braham and David Goate. Alexander Kent-Braham and Oliver Kent-Braham are the CEOs of Marshmallow.
Here are the details of Marshmallow's key team members:
- Oliver Kent-Braham: Co-Founder & Co-CEO of Marshmallow. They are also an angel investor in 1 startup and serve on the board of 1 company.
- Alexander Kent-Braham: Co-Founder & Co-CEO of Marshmallow and founder of 1 other company. They are also an angel investor in 1 startup and serve on the board of 1 company.Contact Info: 1 email address
- David Goate: Co-Founder of Marshmallow. Contact Info: 1 email address
Marshmallow's Board of Directors
Marshmallow's board has 4 active members. Oliver Kent-Braham, Alexander Kent-Braham, Jaimin Patel and Guy Phillips are part of team.Here is the list of Marshmallow's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 8y 5m | |
Team | - | Current | 8y 5m | |
Team | - | Current | 4y 11m | |
Investor | - | Current | 4y 11m | |
Investor | - | Past | 3y 0m |
View details of Marshmallow's Founder profiles and Board Members
Marshmallow's employee count trend
Marshmallow has 666 employees as of Mar 26. Here is Marshmallow's employee count trend over the years:
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Marshmallow's Competitors and alternates
Top competitors of Marshmallow include Cuvva, Zego and Flock. Here is the list of Top 10 competitors of Marshmallow, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Marshmallow 2017, London (United Kingdom), Series C | App-based auto insurance platform for individuals | $161M | 77/100 | |
2nd |  Cuvva 2014, London (United Kingdom), Series A | Online usage-based car insurance solutions | $27.2M | 75/100 | |
3rd |  Zego 2016, London (United Kingdom), Series C | Usage-based auto insurance solutions for individuals & fleet owners | $282M | 69/100 | |
4th | Flock 2015, London (United Kingdom), Acquired | Provider of an on-demand insurance platform for commercial drone and motor fleets | $60M | 68/100 | |
5th | Octo Telematics 2002, Rome (Italy), Acquired | Provider of telematics and data analytics solutions for the insurance and connected mobility sectors | - | 65/100 | |
6th | Webfleet 1991, Amsterdam (Netherlands), Unfunded | Provider of cloud-based fleet management software | - | - | 62/100 |
7th | Humn.ai 2017, London (United Kingdom), Acquired | Online platform offering AI-powered solutions for insurance and fleet management | $27.1M | 62/100 | |
8th |  By Miles 2016, London (United Kingdom), Acquired | App-based insurance platform for auto insurance | $27M | 60/100 | |
9th |  Ticker 2004, Godalming (United Kingdom), Series B | Provider of connected motor insurance for various driver profiles | $22.9M | 57/100 | |
10th | ThingCo 2018, London (United Kingdom), Series A | Provider of an AI & cloud-driven telematics solution | $6.74M | 56/100 |
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Marshmallow's Investments and acquisitions
Marshmallow has made no investments or acquisitions yet.
News related to Marshmallow
Filter this listMedia has covered Marshmallow for a total of 6 events in the last 1 year, 1 of them has been about partnerships and 1 about people movement.
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Carplus and Marshmallow Partnership Targets Fairer Finance for UK NewcomersBusiness Manchester•Mar 31, 2026•Carplus, Marshmallow
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Marshmallow Appoints Samuel Butler as CEO of Marshmallow Financial Services Ltd.Insurance POST•Oct 20, 2025•Marshmallow
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Marshmallow, a British Insurer, Achieves $2 Billion Valuation with New FundingFinancial Post•Apr 15, 2025•Marshmallow, BlackRock
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UK Insurtech Startup Marshmallow Secures $90M in Funding at $2B ValuationStartupNews•Apr 15, 2025•Marshmallow, Tapcheck
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Marshmallow Secures $90 Million in Funding at $2 Billion ValuationFinancial IT•Apr 15, 2025•Marshmallow, Portage, BlackRock, Columbia Lake Partners
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£68m funding values Marshmallow at sweet £1.5bnBusinessCloud•Apr 15, 2025•Marshmallow, Portage, BlackRock, Columbia Lake Partners
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Backed by Jaguar Land Rover, UK/Ukrainian co-founded Carmoola drives home £103.5 millionTech.eu•Feb 22, 2023•Carmoola, QED Investors, Venture Friends, InMotion Ventures and 10 others
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