Marshmallow - About the company
Marshmallow is a series C company based in London (United Kingdom), founded in 2017 by Alexander Kent-Braham, Oliver Kent-Braham and David Goate. It operates as a Provider of motor vehicle insurance policies for car and van. Marshmallow has raised $161M in funding from Investec and Portage, with a current valuation of $1B. The company has 122 active competitors, including 21 funded and 18 that have exited. Its top competitors include companies like Cuvva, Zego and Octo Telematics.
Sectors and market segments that Marshmallow operate in
Marshmallow serves in the Auto, Auto Tech, FinTech, InsurTech market segments.The primary business model of Marshmallow are:Company Details
Provider of motor vehicle insurance policies for car and van. These insurance products offer financial protection against damage to vehicles and liability for injury or property damage caused to others. The policies include coverage for fire, theft, and vandalism. Customers manage their insurance documentation and policy details through a digital interface. The business provides support for claims and accident reporting.
- Website
- www.marshmallow.com/
- Social
- Email ID
- *****@marshmallow.com
- Phone Number
- +44 **********
Key Metrics
Founded Year
2017
Location
London, United Kingdom
Stage
Series C
Total Funding
$161M in 6 rounds
Latest Funding Round
Post Money Valuation
$1B as on May 24, 2023
Ranked
1st among 122 active competitors
Annual Revenue
£100M - £500M as on Dec 31, 2024
Employee Count
665 as on Jun 30, 2026
Legal entities associated with Marshmallow
Marshmallow is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
MARSHMALLOW TECHNOLOGY LTD CIN: 10473308 , United Kingdom, Active | Nov 09, 2016 | £100M - £500M (As on Dec 31, 2024) | 50 (As on Dec 31, 2020) | |
Marshmallow Financial Services Ltd CIN: MarshmallowFinancialServicesLtd , Germany, Active | Oct 09, 2017 | - | 310 (As on Dec 31, 2023) |
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Marshmallow's funding and investors
Marshmallow has raised a total funding of $161M over 6 rounds. Its first funding round was on Nov 21, 2017. Its latest funding round was a Series C round on Apr 14, 2025 for $45M. 3 investors participated in its latest round. Marshmallow has 17 institutional investors and 41 angel investors.
Here is the list of recent funding rounds of Marshmallow:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 14, 2025 | $45M | Series C | - | - | ||
Apr 14, 2025 | $45M | Conventional Debt | - | - | - | |
May 26, 2023 | $18.5M | Conventional Debt | - | - | - |
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Marshmallow's founders and board of directors
Founder? Claim ProfileThe founders of Marshmallow are Alexander Kent-Braham, Oliver Kent-Braham and David Goate. Alexander Kent-Braham and Oliver Kent-Braham are the CEOs of Marshmallow.
Here are the details of Marshmallow's key team members:
- Alexander Kent-Braham: Co-Founder & Co-CEO of Marshmallow and founder of 1 other company. They are also an angel investor in 1 startup and serve on the board of 1 company.Contact Info: 1 email address
- Oliver Kent-Braham: Co-Founder & Co-CEO of Marshmallow. They are also an angel investor in 1 startup and serve on the board of 1 company.
- David Goate: Co-Founder of Marshmallow. Contact Info: 1 email address
Marshmallow's Board of Directors
Marshmallow's board has 4 active members. Alexander Kent-Braham, Oliver Kent-Braham, Guy Phillips and Jaimin Patel are part of team.Here is the list of Marshmallow's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 8y 9m | |
Team | - | Current | 8y 9m | |
Team | - | Current | 5y 3m | |
Investor | - | Current | 5y 3m | |
Investor | - | Past | 3y 0m |
View details of Marshmallow's Founder profiles and Board Members
Marshmallow's employee count trend
Marshmallow has 665 employees as of Jun 26. Here is Marshmallow's employee count trend over the years:
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Marshmallow's Competitors and alternates
Top competitors of Marshmallow include Cuvva, Zego and Octo Telematics. Here is the list of Top 10 competitors of Marshmallow, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Marshmallow 2017, London (United Kingdom), Series C | Provider of motor vehicle insurance policies for car and van | $161M | 77/100 | |
2nd |  Cuvva 2014, London (United Kingdom), Series A | Online usage-based car insurance solutions | $27.2M | 72/100 | |
3rd |  Zego 2016, London (United Kingdom), Series C | Provider of flexible insurance policies for drivers and delivery riders | $310M | 65/100 | |
4th | Octo Telematics 2002, Rome (Italy), Acquired | Provider of telematics and data analytics solutions for the insurance and connected mobility sectors | - | 62/100 | |
5th |  Superscript 2015, London (United Kingdom), Series B | Online insurance platform for small businesses and freelancers | $79.8M | 62/100 | |
6th | Flock 2015, London (United Kingdom), Acquired | Provider of an on-demand insurance platform for commercial drone and motor fleets | $60M | 62/100 | |
7th | Esure 2000, Reigate (United Kingdom), Acquired | Insurance provider for car, travel | - | 58/100 | |
8th |  Ticker 2004, Godalming (United Kingdom), Series B | Provider of connected motor insurance for various driver profiles | $22.9M | 57/100 | |
9th | CFC Underwriting 1999, London (United Kingdom), Late Stage | Provider of insurance products for technology and various business risks | - | 56/100 | |
10th |  By Miles 2016, Bromley (United Kingdom), Acquired | Provider of motor insurance policies priced by actual distance driven | $27M | 53/100 |
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Marshmallow's Investments and acquisitions
Marshmallow has made no investments or acquisitions yet.
Reports related to Marshmallow
Here is the latest report on Marshmallow's sector:
News related to Marshmallow
Filter this listMedia has covered Marshmallow for a total of 3 events in the last 1 year, 2 of them have been about partnerships and 1 about people movement.
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Marshmallow Insurance Partners with Percayso and TransUnion for Data IntegrationThe Fintech Times•Jul 20, 2026•Marshmallow, Percayso Inform
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Carplus and Marshmallow Partnership Targets Fairer Finance for UK NewcomersBusiness Manchester•Mar 31, 2026•Carplus, Marshmallow
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Marshmallow Appoints Samuel Butler as CEO of Marshmallow Financial Services Ltd.Insurance POST•Oct 20, 2025•Marshmallow
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Marshmallow, a British Insurer, Achieves $2 Billion Valuation with New FundingFinancial Post•Apr 15, 2025•Marshmallow, BlackRock
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UK Insurtech Startup Marshmallow Secures $90M in Funding at $2B ValuationStartupNews•Apr 15, 2025•Marshmallow, Tapcheck
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Marshmallow Secures $90 Million in Funding at $2 Billion ValuationFinancial IT•Apr 15, 2025•Marshmallow, Portage, BlackRock, Columbia Lake Partners
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£68m funding values Marshmallow at sweet £1.5bnBusinessCloud•Apr 15, 2025•Marshmallow, Portage, BlackRock, Columbia Lake Partners
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