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About Passion Capital

Passion Capital is a venture capital firm founded in 2011. It is primarily based out of London, United Kingdom. As of Sep 2026, Passion Capital is an active investor, having invested in 124 companies, with 7 new investments in the last 12 months. It primarily invests in Seed round in United Kingdom based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Consumer and Retail. Most recently it participated in the $***** Series A round of Marble Overall, Passion Capital portfolio has seen 4 unicorns and 21 acquisitions including key companies like Monzo, GoCardless and Tide. A lot of funds co-invest with Passion Capital, with names like Paul Forster sharing a substantial percentage of its portfolio. Passion Capital has team of 10 people including 7 partners.
Key Metrics
Portfolio Count
Portfolio Locations
Rounds of Entry
Seed, Series A & 4 more
Portfolio Acquisitions
Portfolio Unicorns
Portfolio Soonicorns
Deals in last 12 months

Passion Capital's List of Top Investments

Passion Capital has a portfolio of 124 companies, including 4 unicorns. Their most notable investments are in Burrow and Vicampo.de.Their portfolio spans across United Kingdom, United States, Germany and 11 more locations. They have invested in Enterprise Applications, Consumer, Retail and 25 other sectors, across stages such as Seed, Series A  and 4 more. Here is the list of top investments by Passion Capital:
Provider of digital banking services including savings accounts and loans. This entity offers personal and business current accounts, credit products, and investment options. Customers manage finances through a mobile application that includes tools for budgeting, spending insights, and automated savings features. The service facilitates payments, transfers, and the management of pension funds. Security measures include card controls, biometric authentication, and transaction notifications. Additional offerings include insurance products and credit cards for personal use.

Key facts about Monzo

  • Founded Year: 2015
  • Location: United Kingdom
  • Annual Revenue: £1M - £10M as on Mar 31, 2026
  • Valuation: $*****
  • Stage: Series I
  • Total Funding till date: $2.37B
  • Employee Count: 3,786 as on Mar 31, 2025
  • Investors: GIC, CapitalG and 67 Others
  • Latest Funding Round: Series I, Mar 20, 2025, $*****
  • Highlight: Editors' Pick
Provider of automated bank payment collection and recurring billing services. This service enables businesses to pull payments directly from customer bank accounts. It supports one-off invoice payments and recurring billing cycles for subscriptions or installments. The system integrates with accounting software to facilitate automatic reconciliation of financial records. It includes functionality for managing failed payment retries and processing international transactions through bank networks.

Key facts about GoCardless

3. Tide

Digital business banking platform. It provides entrepreneurs, freelancers, and small companies with a digital business account and a suite of financial tools. It enables users to manage payments, issue invoices, track expenses, and access bookkeeping and tax filing features designed to support compliance with local regulations such as Making Tax Digital. It also offers additional services including business loans, payroll tools, card readers, savings accounts, and company registration support, aiming to simplify day-to-day financial operations and reduce administrative overhead for small businesses.

Key facts about Tide

Provider of motor vehicle insurance policies for car and van. These insurance products offer financial protection against damage to vehicles and liability for injury or property damage caused to others. The policies include coverage for fire, theft, and vandalism. Customers manage their insurance documentation and policy details through a digital interface. The business provides support for claims and accident reporting.

Key facts about Marshmallow

  • Founded Year: 2017
  • Location: London (United Kingdom)
  • Annual Revenue: £100M - £500M as on Dec 31, 2024
  • Valuation: $*****
  • Stage: Series C
  • Total Funding till date: $161M
  • Employee Count: 625 as on Sep 30, 2026
  • Investors: Sagard, BlackRock and 57 Others
  • Latest Funding Round: Series C, Apr 14, 2025, $*****
  • Highlight: Editors' Pick
Provider of preventive pet insurance services offering digital coverage. It is focused on preventive healthcare and wellness for pets. The platform offers insurance plans for dogs and cats, unlimited digital veterinary consultations, claims management, health tracking, wellness courses, vaccination reminders, and personalized pet care recommendations. It combines insurance coverage with preventive care incentives, allowing pet owners to reduce premiums through educational activities and healthy pet routines, while also providing multi-pet discounts and optional coverage for pre-existing conditions.

Key facts about Lassie

  • Founded Year: 2020
  • Location: Stockholm (Sweden)
  • Stage: Series C
  • Total Funding till date: $114M
  • Employee Count: 153 as on Aug 31, 2026
  • Investors: Felix Capital, Balderton Capital and 9 Others
  • Latest Funding Round: Series C, Feb 12, 2026, $*****
  • Highlight: Editors' Pick

Passion Capital's Investments by Stage

Passion Capital has made 84 investments in Seed stage with an average round size of $2.31M, 12 investments in Series A stage with an average round size of $9.8M and 3 investments in Series B stage with an average round size of $20.5M.
Here are Passion Capital's investments by stage:
Stage of entry
No. of Investments
Seed
84
Series A
12
Series B
3
Unattributed
2
Angel
1
Others
1
Breakdown of Passion Capital's investments by stage of entrySeed (84)Series A (12)
Note: We have considered here, only first round of investments

Passion Capital's Investments by Sector

Passion Capital has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, FinTech, Retail and Media & Entertainment. Notably, it has invested in 112 Tech companies, 75 Enterprise (B2B) companies, 71 Software companies and at least 50 companies focusing on Consumer (B2C).
Here are Passion Capital's investments by sector:
Sector
No. of Investments
Enterprise Applications
53
Consumer
31
FinTech
30
Retail
15
Media & Entertainment
12
Others
91
Breakdown of Passion Capital's investments by sectorsEnterprise Applic... (53)Consumer (31)
Note: We have considered here, only first round of investments

Passion Capital's Investments by Geography

Passion Capital has made most investments in United Kingdom (66), followed by United States where it has made 12 investments.
Here are Passion Capital's investments by geography:
Country
No. of Investments
United Kingdom
66
United States
12
Germany
7
Estonia
5
Sweden
4
Others
10
Breakdown of Passion Capital's investments by countriesUnited Kingdom (66)United States (12)
Note: We have considered here, only first round of investments

Passion Capital's recent investments

Passion Capital has made 7 investments in 2026 so far. Marble and Backbone are the latest among them.
Here are the most recent investments by Passion Capital:
Date
Company
Location
Round Details
Round Amount
Co-Investors
Sep 29, 2026
France
Series A
7331
  [+4]
Sep 03, 2026
Belgium
Seed
1541
  [+4]
Jul 03, 2026
United Kingdom
Seed
4831
  [+5]
Jun 03, 2026
Bulgaria
Seed
4677
  [+9]
Apr 28, 2026
Czech Republic
Seed
3669

Unicorns in Passion Capital's Portfolio

Passion Capital has 4 unicorns in its portfolio - Tide, Marshmallow, Lendable and others. The most recent unicorn in their portfolio is Tide. It became a unicorn in 2025, 9 years after Passion Capital first invested in it.
Here is a list of unicorns in Passion Capital's portfolio:
Tracxn Score
Company
Short Description
Founded year
Sector
Location
Company Stage
First Investment/ Acquisition Details
79
Provider of digital financial management tools for small business owners
2015
London
Series C
agvdlql
77
Provider of insurance products and financial services for personal vehicles
2017
London
Series C
zipusvc
69
Provider of digital personal loan services for various credit profiles
2014
London
Series B
pbherna
82
Provider of digital banking services including accounts savings and credit
2015
-
Series I
{tbck{c

Acquired companies in Passion Capital's Portfolio

21 companies from Passion Capital's portfolio have been acquired. The most recent acquisition was GoCardless in Dec 2025 by Mollie for $*****.
Here are Passion Capital's portfolio companies that got acquired most recently:
Company
Acquisition Date
First Invested on
First Round of Investment
Round Size
Dec 11, 2025
Feb 07, 2012
Seed
3715
Feb 04, 2025
Mar 12, 2015
Seed
8623
Nov 01, 2024
Mar 23, 2021
Seed
6032
Oct 30, 2024
Mar 03, 2014
Series B
2876
Oct 12, 2023
Aug 04, 2011
Seed
6076

Team profile of Passion Capital

Passion Capital has a team of 10 members including 7 Partners located in United Kingdom, United Arab Emirates and 1 more location. Passion Capital's team sits on the board of 8 companies.
Here is a list of all team members in Passion Capital:
Name
Designation
Location
Board Memberships
Contact Details
Partner
Dubai
-
-
Partner
London
-
Partner
London
-
Partner
London
Attio, Nested and 11 more
-
Partner
London
-
Partner
Bern
-
Partner
London
-
-

Co-investors of Passion Capital

Over the past 15 years, 531 investors have co-invested in Passion Capital's portfolio companies. This includes funds and angels.

  • Invested before Passion Capital: Charlotte Street Capital, Techstars and 53 others have invested in rounds before Passion Capital. There are 2 companies where Charlotte Street Capital has invested before Passion Capital and 2 companies where Techstars has invested before Passion Capital.
  • Top Co-investors of Passion Capital: 234 investors entered a company along with Passion Capital. These include investors like Paul Forster (4 companies).
  • Invested after Passion Capital: A total of 242 investors have invested in Passion Capital's portfolio after their investments. Top Investors include Balderton Capital (4 companies), Google Ventures (3 companies) and MMC Ventures (3 companies).

Recent News related to Passion Capital

•
Passion Capital Closes €46M Seed Fund For AI And Fintech StartupsStartup Rise EU•Apr 21, 2026•Passion Capital
View all news related to Passion Capital

FAQs about Passion Capital

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