When was Mediatool founded?

Mediatool was founded in 2012 and raised its 1st funding round 4 years after it was founded.

Where is Mediatool located?

Mediatool is headquartered in Stockholm, Sweden.

Who is the current CEO of Mediatool?

Alexander Hogman of Mediatool. They have also founded 1 company.

Which legal entities is Mediatool associated with?

Mediatool is associated with Mediatool World W AB.

How many employees does Mediatool have?

As of May 31, 2026, the latest employee count at Mediatool is 67.

Is Mediatool a funded company?

Mediatool is a funded company, having raised a total of $11.4M across 3 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on 2016.

When was the latest funding round of Mediatool?

Mediatool's latest funding was a $***** Series A round on Oct 19, 2023, with participation from 2 investors.

What is the annual revenue of Mediatool?

Annual revenue of Mediatool is between $1M and $10M as on Dec 31, 2023

Where does Mediatool rank among its competitors?

Mediatool ranks 1st amongst 51 active competitors, of which 6 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Mediatool, which secured $7.39M in Oct, 2023.

Who are the top competitors of Mediatool?

Mediatool's top competitors include Nexoya, Neomobile and SWYM. Among them, Mediatool secured the most recent funding round in October, 2023.

Mediatool - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Media planning and marketing software for advertisers and agencies. It enables teams to collaborate and work around media activities. Offers a cloud based media scheduling software and a project tool for advertisers and the media agency industry.

Website: mediatool.com
Social
Email ID: *****@mediatool.com
Phone Number: +46 **********, +46 **********

Key Metrics

Founded Year

2012

Location

Stockholm, Sweden

Stage

Series A

Total Funding

$11.4M in 3 rounds

Latest Funding Round

Series A, Oct 19, 2023, $*****

Investors

eEquity & 5 more

Ranked

1^st among 51 active competitors

Annual Revenue

$1M - $10M as on Dec 31, 2023

Employee Count

67 as on May 31, 2026

Similar Companies

Neomobile & 38 more

View Mediatool's full profile

Mediatool is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Mediatool World W AB CIN: 556790-6689 , Sweden, Active	Oct 07, 2009	$1M - $10M (As on Dec 31, 2023)	-	-

Mediatool has raised a total funding of $11.4M over 3 rounds. Its first funding round was on 2016. Its latest funding round was a Series A round on Oct 19, 2023 for $*****. 2 investors participated in its latest round. Mediatool has 6 institutional investors.

Here is the list of recent funding rounds of Mediatool:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 19, 2023	5883741	Series A	7991383	6207462	3418769	7572057
Oct 14, 2020	3997689	Seed	6502322	9641170	2376750	Twig Ventures & 2 more
2016	4101	Angel	1194	7882	2577	9480

Access funding benchmarks and valuations. Sign up today!

View details of Mediatool's funding rounds and investors

The founders of Mediatool are Ludwig Magnusson, Alexander Hogman and Joakim Landberg. Alexander Hogman is the CEO of Mediatool.

Here are the details of Mediatool's key team members:

Ludwig Magnusson: Co-Founder & CTO of Mediatool. They serve on the board of 1 company.
Contact Info: 1 email address
Alexander Hogman: Co-Founder & CEO of Mediatool. They serve on the board of 1 company.
Contact Info: 1 email address
Joakim Landberg: Co-Founder & CSO of Mediatool. They serve on the board of 1 company.
Contact Info: 1 email address

Mediatool's Board of Directors

Mediatool's board has 16 active members. Ludwig Magnusson, Alexander Hogman, Joakim Landberg, Magnus Ohlin and Fredrik Holmgren are part of team and Peter Gullander, Susanne Rönnqvist Ahmadi, John Sjölander, Hadar Cars, Jörgen Smidt, Nanna Andreson, Jessica Mattsson, Jimmy Fussing Nielson, Joachim Karisson, Peter Ekeberg and Patrick Polak are independent board members.

Here is the list of Mediatool's board of directors:

Name	Type	Representing	Status	Duration
Ludwig Magnusson	Team	-	Current	-
Alexander Hogman	Team	-	Current	-
Joakim Landberg	Team	-	Current	-
Magnus Ohlin	Team	-	Current	-
kejfjkg	Team	-	Current	3y 7m
Peter Gullander	Independent board member	-	Current	-
voxeknv	Independent board member	-	Current	8y 4m
fzpt{bs	Independent board member	-	Current	9y 5m
urda{wx	Independent board member	-	Current	7y 5m
zfavfpe	Independent board member	-	Current	6y 2m
mpkwxlq	Independent board member	-	Current	2y 6m
hupmgzd	Independent board member	-	Current	3y 5m
ditzeop	Independent board member	-	Current	5y 3m
akcqtog	Independent board member	-	Current	6y 6m
t{favze	Independent board member	-	Current	1y 8m
vsjzzcu	Independent board member	-	Current	3y 7m

View details of Mediatool's Founder profiles and Board Members

Mediatool's employee count trend

Mediatool has 67 employees as of May 26. Here is Mediatool's employee count trend over the years:

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Top competitors of Mediatool include Nexoya, Neomobile and SWYM. Here is the list of Top 10 competitors of Mediatool, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Mediatool 2012, Stockholm (Sweden), Series A	Media planning software for advertisers and agencies	$11.4M	Newion, eEquity & 4 others	51/100
2nd	Nexoya 2018, Zurich (Switzerland), Series A	A company that utilizes AI to disrupt digital marketing spend optimization for marketers	$6.56M	BlackSheep, Zurcher Kantonalbank & 6 others	46/100
3rd	Neomobile 2007, Rome (Italy), Deadpooled	Mobile monetization enabler for digital media companies	$13.5M	MPS, Bluegem Capital Partners & 1 others	44/100
4th	SWYM 2023, New York City (United States), Unfunded	AI powered ad workflow automation and spend optimization platform	-	-	32/100
5th	Advvy 2014, Brisbane (Australia), Seed	Workflow and productivity software for media agencies	$500K	Future Now Ventures, Pipeline Capital	31/100
6th	SRDS 1919, New York City (United States), Acquired	Provider of media planning and buying data and consulting services. It offers access to a database of media properties, facilitating efficient media planning and buying for agencies and brands. The company also provides consulting services to help clients develop and implement effective media strategies. Its services encompass both traditional and digital media, assisting clients in navigating the complexities of the media landscape. Data is sourced directly from media brands, ensuring accuracy and reliability for informed decision-making. Additionally, educational resources are available to enhance media planning expertise.	-	CIVC Partners	30/100
7th	My Roas 2020, Wolverhampton (United Kingdom), Unfunded	Provider of tools for calculating FB ad spend	-	-	28/100
8th	Global Media Kit 2020, Umm Al Quwain (United Arab Emirates), Unfunded	AI based media planning solutions to businesses	-	-	28/100
9th	Smart Consulting 2018, Singapore (Singapore), Unfunded	Media planning solutions provider	-	-	28/100
10th	Mediatropy 2011, Singapore (Singapore), Unfunded	Provider of digital marketing and web development services	-	-	28/100