When was Merchants Fleet founded?

Merchants Fleet was founded in 1962 and raised its 1st funding round 58 years after it was founded.

Where is Merchants Fleet located?

Merchants Fleet is headquartered in Hooksett, United States.

Who is the current CEO of Merchants Fleet?

Brendan P Keegan of Merchants Fleet.

How many employees does Merchants Fleet have?

As of Jun 30, 2026, the latest employee count at Merchants Fleet is 627.

Is Merchants Fleet a funded company?

Merchants Fleet is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Apr 21, 2020.

When was the latest funding round of Merchants Fleet?

Merchants Fleet's latest funding was a $***** Conventional Debt round on Oct 14, 2021, with participation from 1 investor.

Where does Merchants Fleet rank among its competitors?

Merchants Fleet ranks 72nd amongst 2147 active competitors, of which 155 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Magenta, which secured $1.98M in Mar, 2026.

Who are the top competitors of Merchants Fleet?

Merchants Fleet's top competitors include Samsara, GoMotive and Radius. Among them, Magenta secured the most recent funding round in March, 2026.

Merchants Fleet - 2026 Company Profile, Team, Funding & Competitors

Merchants Fleet is an acquired company based in Hooksett (United States), founded in 1962. It operates as a Provider of fleet management services including consulting and technology solutions. Merchants Fleet has raised an undisclosed amount in funding. The company has 2147 active competitors, including 155 funded and 154 that have exited. Its top competitors include companies like Samsara, GoMotive and Radius.

Company Details

Provider of fleet management services including consulting and technology solutions. The company offers acquisition, remarketing, vehicle management, fuel and power management, and fleet maintenance. It delivers consulting services to improve fleet efficiency and reduce costs. The company’s technology provides insights into operations.

Website: merchantsfleet.com
Social
Email ID: *****@merchantsfleet.com
Phone Number: +1 **********

Key Metrics

Founded Year

1962

Location

Hooksett, United States

Stage

Acquired

Latest Funding Round

Conventional Debt, Oct 14, 2021, $*****

Investors

BNP Paribas & 1 more

Ranked

72^nd among 2147 active competitors

Employee Count

627 as on Jun 30, 2026

Similar Companies

Samsara & 915 more

Exit Details

Acquired by Bain Capital (Jul 28, 2022)

View Merchants Fleet's full profile

Merchants Fleet is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MERCHANTS AUTOMOTIVE GROUP, INC CIN: 02-0270756 , United States, Active	Jan 01, 1962	-	702 (As on Dec 31, 2022)	-

Merchants Fleet got acquired by Bain Capital and ADIA on Jul 28, 2022.

Click here to take a look at Merchants Fleet's acquisition in detail

Merchants Fleet has raised funding over 2 rounds. Its first funding round was on Apr 21, 2020. Its latest funding round was a Conventional Debt round on Oct 14, 2021 for $*****. 1 investor participated in its latest round. Merchants Fleet has 2 institutional investors.

Here is the list of recent funding rounds of Merchants Fleet:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 14, 2021	5827291	Conventional Debt	9693519	2497027	5799815	7558312
Apr 21, 2020	9410921	Conventional Debt	2386697	4493960	9347061	Bain Capital Credit

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View details of Merchants Fleet's funding rounds and investors

Merchants Fleet's employee count trend

Merchants Fleet has 627 employees as of Jun 26. Here is Merchants Fleet's employee count trend over the years:

Employee count trend for Merchants Fleet

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Top competitors of Merchants Fleet include Samsara, GoMotive and Radius. Here is the list of Top 10 competitors of Merchants Fleet, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Samsara 2015, San Francisco (United States), Public	Platform offering AI-powered and cloud-based vehicle tracking solutions for fleet owners	$915M	General Catalyst, Andreessen Horowitz & 13 others	86/100
2nd	GoMotive 2013, San Francisco (United States), Series F	AI-powered fleet management platform	$717M	Greenoaks, Kleiner Perkins & 28 others	77/100
3rd	Radius 1990, San Francisco (United States), Acquired	Predictive marketing and sales platform	$333M	BBVA Ventures, Founders Fund & 18 others	75/100
4th	Einride 2016, Stockholm (Sweden), Series E	Provider of electric and autonomous freight transportation solutions	$865M	EQT, Northzone & 37 others	74/100
5th	Wright Express 1983, Portland (United States), Public	Provider of fleet management, employee benefits, and business payment solutions	-	NewStar Financial, Warburg Pincus & 5 others	73/100
6th	Omnitracs 1985, Dallas (United States), Acquired	Provider of cloud-based fleet management solutions	-	Apollo Investment Corporation, Partners For Growth ... & 1 others	71/100
7th	Element 1946, Baltimore (United States), Public	Fleet management and maintenance services	$125M	ValueAct Capital	69/100
8th	LightMetrics 2015, Bengaluru (India), Series A	Provider of video telematics solutions for telematics service providers	$10.7M	Beenext, Peak XV Partners & 10 others	68/100
9th	Netradyne 2015, San Diego (United States), Series D	AI-powered fleet safety camera system	$297M	SoftBank Vision Fund, M12 & 11 others	67/100
10th	Magenta 2018, Navi Mumbai (India), Series A	Provider of electric vehicle fleets and charging infrastructure management services	$49.5M	Morgan Stanley, HPCL & 60 others	67/100
72nd	Merchants Fleet 1962, Hooksett (United States), Acquired	Provider of fleet management services including consulting and technology solutions	-	BNP Paribas, Bain Capital Credit	51/100