When was Misfits founded?

Misfits was founded in 2023 and raised its 1st funding round 2 years after it was founded.

Where is Misfits located?

Misfits is headquartered in Thane, India. It is registered at 2103, RISSOINA, RUNWAL PEARL, Chitalsar Manpada, Thane, Thane, Maharashtra, India, 400607.

Which legal entities is Misfits associated with?

Misfits is associated with Minus Plus Foods Private Limited.

Is Misfits a funded company?

Misfits is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Sep 08, 2025.

How much is Misfits worth?

The latest valuation of Misfits is ₹***** as of Sep 18, 2025.

When was the latest funding round of Misfits?

Misfits' latest funding was a $***** Seed round on Sep 08, 2025, with participation from 3 investors. Its primary sector is Food & Beverage Products. In India, the Food & Beverage Products sector has seen $339M in funding in 2026 to date.

Where does Misfits rank among its competitors?

Misfits ranks 22nd amongst 33 active competitors, of which 6 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Bombay Banta, which secured $851K in Mar, 2026.

Who are the top competitors of Misfits?

Misfits' top competitors include Lahori Zeera, Hajoori and Rio Innobev. Among them, Bombay Banta secured the most recent funding round in March, 2026.

Misfits - 2026 Company Profile, Team, Funding & Competitors

Company Details

Manufacturer of low-sugar, prebiotic sodas with plant-based ingredients. The company provides healthier soda alternatives using natural ingredients and prebiotic fibers. The sodas are formulated to be low in sugar and calories, without preservatives, and are plant-based. The company focuses on providing functional beverages that support gut health and overall well-being.

Website: drinkmisfits.com
Registered Address: 2103, RISSOINA, RUNWAL PEARL, Chitalsar Manpada, Thane, Thane, Maharashtra, India, 400607

Key Metrics

Founded Year

2023

Location

Thane, India

Stage

Seed

Latest Funding Round

Seed, Sep 08, 2025, $*****

Post Money Valuation

₹***** as on Sep 18, 2025

Investors

NuVentures & 5 more

Ranked

22^nd among 33 active competitors

Similar Companies

Zevia & 128 more

View Misfits' full profile

Misfits is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Minus Plus Foods Private Limited CIN: U56300MH2025PTC453114 , India, Active	Jul 26, 2025	-	-

Misfits has raised funding over 1 round. Its latest funding round was a Seed round on Sep 08, 2025 for $*****. 3 investors participated in its latest round. Misfits has 1 institutional investor and 5 angel investors.

Here is the list of recent funding rounds of Misfits:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 08, 2025	3379983	Seed	2350617	4720006	9993697	5094919

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View details of Misfits's funding rounds and investors

The founders of Misfits are Aditya Pai and Yash Pai.

Here are the details of Misfits' key team members:

Aditya Pai: Co-Founder of Misfits.
Contact Info: 1 email address
Yash Pai: Co-Founder of Misfits.
Contact Info: 1 email address

View details of Misfits's Founder profiles and Board Members

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Top competitors of Misfits include Lahori Zeera, Hajoori and Rio Innobev. Here is the list of Top 10 competitors of Misfits, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Lahori Zeera 2017, Rupnagar (India), Series B	Manufacturer of carbonated beverages featuring natural ingredients and spice flavors	$46M	Verlinvest, Motilal Oswal Financial Services ... & 2 others	68/100
2nd	Hajoori 1923, Surat (India), Funding Raised	Manufacturer of various flavored carbonated soft drinks and packaged soda	-	Reliance Retail & 3 others	48/100
3rd	Rio Innobev 2011, Pune (India), Seed	Brand of fruit drink	$1.16M	Atomic Capital, Venture Garage	44/100
4th	Rasna 1976, Ahmedabad (India), Funding Raised	Soft drink brand	-	Brand Capital	41/100
5th	Mountain Dew 2005, Gurugram (India), Unfunded	Brand of carbonated soft drink	-	-	39/100
6th	GreenFizz 2011, Durgapur (India), Unfunded	Brand of carbonated soft drinks	-	-	37/100
7th	Bombay Banta 2021, Sonipat (India), Seed	Retailer of assorted flavored soda beverages in single and multi-packs	$1.33M	DSG Consumer Partners & 2 others	32/100
8th	Xotik Frujus 2007, Mumbai (India), Unfunded	Brand of fruit-based drinks	-	-	30/100
9th	Jalani Enterprises 2012, Jodhpur (India), Unfunded	Manufacturer of jaljira	-	-	30/100
10th	Aloha 2023, Mumbai (India), Seed	Brand of fruit based juices	$865K	Lucky Investment Managers & 4 others	29/100
22nd	Misfits 2023, Thane (India), Seed	Manufacturer of low-sugar, prebiotic sodas with plant-based ingredients	-	NuVentures & 5 others	16/100

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Founders (largest shareholder) own 88.28%, Angels own 0.52%, Other People own 1.20% and ESOP Pool own 10.00%. The net worth of Misfits's founders is INR 6.53Cr as of Sep 18, 2025. The cap table displayed below is for Minus Plus Foods Private Limited which is the legal entity associated with Misfits.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	88.28%	6.53Cr	9489512	9303324	5146432	2133601
Aditya Pai	6368336	9530523	2091224	9701439	1705858	3995881
Angel	0.52%	3.82L	0	0	0	0
Other People	1.20%	8.89L	8	1	7	6
ESOP Pool	10.00%	74L	5684049	9555941	6092279	7135457
Total	100.00%	7.4Cr	2424040	3401440	3581761	4107388