When was Modal founded?

Modal was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Modal located?

Modal is headquartered in San Francisco, United States.

How many employees does Modal have?

As of Apr 30, 2026, the latest employee count at Modal is 21.

Is Modal a funded company?

Modal is a funded company, having raised a total of $41.3M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Feb 11, 2016.

When was the latest funding round of Modal?

Modal's latest funding was a $***** Series A round on Dec 08, 2020, with participation from 1 investor. Its primary sector is Auto IT. In United States, the Auto IT sector has seen $44.3M in funding in 2026 to date.

Where does Modal rank among its competitors?

Modal ranks 7th amongst 116 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Modal, which secured $15M in Dec, 2020.

Who are the top competitors of Modal?

Modal's top competitors include Roadster, DealerOn and InteractRV. Among them, Modal secured the most recent funding round in December, 2020.

Modal - 2026 Company Profile, Funding & Competitors

Modal is a deadpooled company based in San Francisco (United States), founded in 2015. It operates as an E-commerce solution for auto dealers. Modal has raised $41.3M in funding from investors like Y Combinator, Khosla Ventures and Bullpen Capital. The company has 116 active competitors, including 2 funded and 6 that have exited. Its top competitors include companies like Roadster, DealerOn and InteractRV.

Company Details

Modal is an end-to-end digital e-commerce solution for auto dealers. It offers an omnichannel retail platform integrating digital transactions, upsells, financing & trading. Their products include Checkout (a turnkey checkout solution that can be integrated with existing web pages/stores), Shop (a suite of connected shopping tools) & Trade (a vehicle trading suite with built-in estimation & pricing tools).

Website: modalup.com
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Key Metrics

Founded Year

2015

Location

San Francisco, United States

Stage

Deadpooled

Total Funding

$41.3M in 6 rounds

Latest Funding Round

Series A, Dec 08, 2020, $*****

Investors

Y Combinator & 13 more

Ranked

7^th among 116 active competitors

Employee Count

21 as on Apr 30, 2026

Similar Companies

Roadster & 161 more

View Modal's full profile

Modal has raised a total funding of $41.3M over 6 rounds. Its first funding round was on Feb 11, 2016. Its latest funding round was a Series A round on Dec 08, 2020 for $*****. 1 investor participated in its latest round. Modal has 13 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Modal:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 08, 2020	7381440	Series A	5738790	4820871	4481543	9474308
Jun 14, 2019	8890590	Series A	9268192	1130649	7225207	Peter Thiel
Nov 17, 2017	4152162	Seed	7667400	6096436	4321113	4815019

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View details of Modal's funding rounds and investors

Modal's employee count trend

Modal has 21 employees as of Apr 26. Here is Modal's employee count trend over the years:

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Top competitors of Modal include Roadster, DealerOn and InteractRV. Here is the list of Top 10 competitors of Modal, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Roadster 2013, San Francisco (United States), Acquired	White-label e-commerce platform for automotive retailers	$23.8M	Costanoa, Aslanoba Capital & 15 others	50/100
2nd	DealerOn 2004, Derwood (United States), Late Stage	Digital website services for auto dealers	-	NexPhase Capital	43/100
3rd	InteractRV 2002, Saginaw (United States), Unfunded	RV dealer website design and digital marketing solutions provider	-	-	41/100
4th	SilverBullet 2018, Glasgow (United Kingdom), Acquired	Digital storefront solutions for auto industry	-	-	40/100
5th	Dealer Inspire 2013, Chicago (United States), Acquired	Website builder for Automotive dealers	-	-	38/100
6th	GForces 1999, Bearsted (United Kingdom), Unfunded	Provider of an e-commerce storefront solutions for auto dealers & manufacturers	-	-	37/100
7th	Modal 2015, San Francisco (United States), Deadpooled	E-commerce solution for auto dealers	$41.3M	Pegasus Tech Ventures, Bullpen Capital & 12 others	37/100
8th	DealerApp Vantage 2008, Piscataway (United States), Unfunded	Cloud-driven white-label mobile apps for auto dealers	-	-	37/100
9th	Dealer eProcess 2006, Chicago (United States), Unfunded	Website solutions for auto dealers	-	-	36/100
10th	WebBuy 2014, Billings (United States), Seed	SaaS-driven retail solution for car dealerships	$100K	-	34/100