When was Roadster founded?

Roadster was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Roadster located?

Roadster is headquartered in San Francisco, United States. It is registered at San Francisco, California.

How many employees does Roadster have?

As of Dec 31, 2022, Roadster has 123 employees, reflecting a 14% year-over-year growth in headcount.

Is Roadster a funded company?

Roadster is a funded company, having raised a total of $23.8M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 28, 2014.

How much is Roadster worth?

The last known valuation of Roadster was $***** as of Sep 30, 2024.

When was the latest funding round of Roadster?

Roadster's latest funding was a $***** Series B round on Jun 27, 2018, with participation from 1 investor. Its primary sector is Auto IT. In United States, the Auto IT sector has seen $44.3M in funding in 2026 to date.

Where does Roadster rank among its competitors?

Roadster ranks 1st amongst 124 active competitors, of which 3 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Modal, which secured $15M in Dec, 2020.

Who are the top competitors of Roadster?

Roadster's top competitors include DealerOn, InteractRV and SilverBullet. Among them, Modal secured the most recent funding round in December, 2020.

Roadster - 2026 Company Profile, Funding & Competitors

Q: Is Roadster an acquired company?

Roadster got acquired by CDK Global on Jun 02, 2021.

Company Details

Roadster, initially started as an online concierge service for car buying & leasing has pivoted its business to offer a white label commerce platform for automotive retailers. Offers proprietary omnichannel commerce solutions, namely, Express Storefront: consumer-facing commerce/retailing solution, Express Trade: mobile-first trade valuation solution, and Express Marketplace: commerce/retail solution for dealer groups. Features include deal building tools, multiple payment modes, sales agent tools, VIN barcode scanning, vehicle recommendation tool, optional accessories store, etc.

Website: roadster.com
Social
Email ID: *****@roadster.com, *****@roadster.com
Registered Address: San Francisco, California

Key Metrics

Founded Year

2013

Location

San Francisco, United States

Stage

Acquired

Total Funding

$23.8M in 6 rounds

Latest Funding Round

Series B, Jun 27, 2018, $*****

Last Known Valuation

$***** as on Sep 30, 2024

Investors

Costanoa & 16 more

Ranked

1^st among 124 active competitors

Employee Count

123 as on Dec 31, 2022

Similar Companies

DealerOn & 169 more

Exit Details

Acquired by CDK Global (Jun 02, 2021)

View Roadster's full profile

Roadster is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ROADSTER ONLINE, INC. CIN: 463606668 , United States, Active	Dec 31, 1999	-	143 (As on Dec 31, 2021)	-

Roadster got acquired by CDK Global on Jun 02, 2021 at an acquisition amount of $*****.

Click here to take a look at Roadster's acquisition in detail

Roadster has raised a total funding of $23.8M over 6 rounds. Its first funding round was on Aug 28, 2014. Its latest funding round was a Series B round on Jun 27, 2018 for $*****. 1 investor participated in its latest round. Roadster has 17 institutional investors.

Here is the list of recent funding rounds of Roadster:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 27, 2018	2189505	Series B	7438837	7686010	2750651	8892713
Jul 31, 2017	9427586	Series B	4638792	7941824	5808177	1787407
2015	8351	Seed	5079	4871	2706	FJ Labs

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View details of Roadster's funding rounds and investors

Roadster's employee count trend

Roadster has 123 employees as of Dec 22. The total employee count is 14.0% more than what it was in Dec 21. Here is Roadster's employee count trend over the years:

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Top competitors of Roadster include DealerOn, InteractRV and SilverBullet. Here is the list of Top 10 competitors of Roadster, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Roadster 2013, San Francisco (United States), Acquired	White-label e-commerce platform for automotive retailers	$23.8M	Union Grove Venture Partners, Advisors.Fund ... & 15 others	47/100
2nd	DealerOn 2004, Derwood (United States), Late Stage	Digital website services for auto dealers	-	NexPhase Capital	43/100
3rd	InteractRV 2002, Saginaw (United States), Unfunded	RV dealer website design and digital marketing solutions provider	-	-	41/100
4th	SilverBullet 2018, Glasgow (United Kingdom), Acquired	Digital storefront solutions for auto industry	-	-	40/100
5th	Dealer Inspire 2013, Chicago (United States), Acquired	Website builder for Automotive dealers	-	-	38/100
6th	GForces 1999, Bearsted (United Kingdom), Unfunded	Provider of an e-commerce storefront solutions for auto dealers & manufacturers	-	-	37/100
7th	Modal 2015, San Francisco (United States), Deadpooled	E-commerce solution for auto dealers	$41.3M	Pegasus Tech Ventures, Bullpen Capital & 12 others	37/100
8th	DealerApp Vantage 2008, Piscataway (United States), Unfunded	Cloud-driven white-label mobile apps for auto dealers	-	-	37/100
9th	Dealer eProcess 2006, Chicago (United States), Unfunded	Website solutions for auto dealers	-	-	36/100
10th	WebBuy 2014, Billings (United States), Seed	SaaS-driven retail solution for car dealerships	$100K	-	34/100