When was Niantic founded?

Niantic was founded in 2011 and became a unicorn in 2017, reaching the milestone in 6 years. It raised its 1st funding round 4 years after its incorporation.

Where is Niantic located?

Niantic is headquartered in San Francisco, United States. It is registered at San Francisco, California.

How many employees does Niantic have?

As of Jun 30, 2026, the latest employee count at Niantic is 612.

Is Niantic a funded company?

Niantic is a funded company, having raised a total of $773M across 6 funding rounds to date. The company's 1st funding round was a $20M Series A round, raised on Oct 15, 2015.

How much is Niantic worth?

The latest valuation of Niantic is $9B as of Nov 22, 2021.

When was the latest funding round of Niantic?

Niantic's latest funding was a $300M Series D round on Nov 22, 2021, with participation from 1 investor.

Is Niantic a Augmented Reality company?

The primary sectors of Niantic are Augmented Reality and Mobile Gaming.

Where does Niantic rank among its competitors?

Niantic ranks 1st amongst 220 active competitors, of which 23 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was MixRift, which secured $1.6M in Aug, 2024.

Who are the top competitors of Niantic?

Niantic's top competitors include Aglet, Meleap and Raincrow Studios. Among them, MixRift secured the most recent funding round in August, 2024.

Niantic - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Niantic operate in

Niantic serves in the High Tech, Mobile, Gaming market segments.The primary business model of Niantic are:

Company Details

Developer of mobile-based AR games. It designs and develops multiple augmented reality-based games. Its games are available on the Google Play Store and Apple store for download.

Website: nianticlabs.com
Social
Email ID: *****@nianticlabs.com
Registered Address: San Francisco, California

Key Metrics

Founded Year

2011

Location

San Francisco, United States

Stage

Series D

Total Funding

$773M in 6 rounds

Latest Funding Round

Series D, Nov 22, 2021, $300M

Post Money Valuation

$9B as on Nov 22, 2021

Investors

Google & 19 more

Ranked

1^st among 220 active competitors

Employee Count

612 as on Jun 30, 2026

Investment & Acquisitions

TRIPP & 16 more

Similar Companies

Aglet & 349 more

View Niantic's full profile

Niantic is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NIANTIC INTERNATIONAL TECHNOLOGY LIMITED CIN: 11403744 , United Kingdom, Active	Jun 06, 2018	£100M - £500M (As on Dec 31, 2024)	41 (As on Dec 31, 2024)
NIANTIC INTERNATIONAL LIMITED CIN: 11403737 , United Kingdom, Active	Jun 06, 2018	£500M - £1B (As on Dec 31, 2024)	3 (As on Dec 31, 2024)
11403737 CANADA INC. CIN: 11403737 , Canada, Active	May 10, 2019	-	5 (As on Dec 31, 2023)	-
Niantic, Inc CIN: 474877639 , United States, Active	Jul 20, 2015	-	558 (As on Dec 31, 2023)	-

Niantic has raised a total funding of $773M over 6 rounds. Its first funding round was on Oct 15, 2015. Its latest funding round was a Series D round on Nov 22, 2021 for $300M. 1 investor participated in its latest round. Niantic has 20 institutional investors.

Here is the list of recent funding rounds of Niantic:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 22, 2021	$300M	Series D	$9B	-	Coatue	-
Jan 16, 2019	$245M	Series C	$3.9B	-	IVP	AXiomatic, Battery Ventures, CRV, Pokemon, Spark Capital, Google, Alsop Louie Partners, Founders Fund, Samsung Venture Investment, Causeway
Nov 25, 2017	$200M	Series B	$2.7B	-	Spark Capital	Founders Fund, Meritech, Javelin Venture Partners, Brandtech Group, NetEase

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View details of Niantic's funding rounds and investors

The founders of Niantic is Phil Keslin.

Here are the details of Niantic's key team members:

Phil Keslin: Former Co-Founder of Niantic.

Niantic's Board of Directors

Niantic's board has 5 active members. Gilman Louie, John Hanke, Megan Quinn, Kenji Okubo and Courtney Greene Power are independent board members.

Here is the list of Niantic's board of directors:

Name	Type	Representing	Status	Duration
Gilman Louie	Independent board member	-	Current	8y 8m
John Hanke	Independent board member	-	Current	10y 9m
Megan Quinn	Independent board member	-	Current	7y 7m
Kenji Okubo	Independent board member	-	Current	10y 9m
Courtney Greene Power	Independent board member	-	Current	4y 8m

View details of Niantic's Founder profiles and Board Members

Niantic's employee count trend

Niantic has 612 employees as of Jun 26. Here is Niantic's employee count trend over the years:

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Top competitors of Niantic include Aglet, Meleap and Raincrow Studios. Here is the list of Top 10 competitors of Niantic, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Niantic 2011, San Francisco (United States), Series D	Developer of mobile-based AR games	$773M	Meritech, CRV & 18 others	74/100
2nd	Aglet 2020, London (United Kingdom), Series A	AR Sneaker shopping game	$7M	Sapphire Ventures, Alexa Fund & 8 others	52/100
3rd	Meleap 2014, Tokyo (Japan), Series C	Developer of augmented reality sports and entertainment experiences for various platforms	$13M	Nissay Capital, QC Investment & 15 others	47/100
4th	Raincrow Studios 2011, Harrisonburg (United States), Seed	Developer of story-driven augmented reality mobile games	$2.62M	-	45/100
5th	Geocaching 2000, Seattle (United States), Unfunded	Mobile game developer focusing on AR games	-	-	45/100
6th	Resource Game 2017, Rorschach (Switzerland), Unfunded	Developer of mid-coremobile games	-	-	43/100
7th	Blue Hat Interactive Entertainment Technology 2010, Xiamen (China), Public	Provider of AR-based educational games	-	-	43/100
8th	Six to Start 2008, London (United Kingdom), Acquired	Game and application development studio	$195K	Nesta Impact Investments	42/100
9th	Alvadi Games 2022, Baku (Azerbaijan), Unfunded	Developer of casual games	-	-	42/100
10th	MixRift 2024, Bucharest (Romania), Seed	Game development studio	$1.6M	SOSV, Outsized Ventures & 1 others	42/100

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Niantic has made 5 investments in companies including TRIPP and Omnipack. Niantic has also acquired 12 companies including NZXR and 8th Wall.

Here is the list of investments & acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jun 01, 2022	Investments	TRIPP	2016	Los Angeles (United States)
Apr 06, 2022	Acquisition	NZXR	2020	Wellington (New Zealand)
Mar 10, 2022	Acquisition	8th Wall	2016	Palo Alto (United States)