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NOOE - About the company

NOOE is an acquired company based in Delhi (India), founded in 2021 by Piyush Suri and Neetica Prashant Pande. It operates as an Online retailer of desk accessories, stationery, and related lifestyle products. NOOE has raised $786K in funding from investors like Anicut Capital, Panthera Peak and Veltis Capital, with last known valuation of *****. The company has 75 active competitors, including 3 funded and 1 that has exited. Its top competitors include companies like Lyne, Palette Brands and Damson.

Company Details

Online retailer of desk accessories, stationery, and related lifestyle products. It offers items such as desk sets, pens, laptop bags, and desk rugs. The company focuses on design and material quality. It provides options for corporate gifting and virtual gift cards.
Website
nooe.co
Social
Facebook
Email ID
*****@nooe.co
Phone Number
+91 **********
Registered Address
H8, 4TH FLOOR, GREEN PARK MAIN, South West Delhi, NEW DELHI, Delhi, India, 110016
Key Metrics
Founded Year
2021
Location
Delhi, India
Stage
Acquired
Total Funding
$786K in 3 rounds
Latest Funding Round
Last Known Valuation
***** as on Jul 20, 2026
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
40 as on Aug 31, 2026
Similar Companies
Exit Details
Acquired by Peyush Bansal (Jan 09, 2025)

NOOE's acquisition details

NOOE got acquired by Peyush Bansal on Jan 09, 2025 at an acquisition amount of $*****.
Click here to take a look at NOOE's acquisition in detail
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NOOE's funding and investors

NOOE has raised a total funding of $786K over 3 rounds. Its first funding round was on Apr 21, 2025. Its latest funding round was a Seed round on Jun 11, 2026 for $*****. 1 investor participated in its latest round. NOOE has 5 institutional investors.

Here is the list of recent funding rounds of NOOE:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 11, 2026
5538817
Seed
5281185
3497067
4246202
1149803
May 19, 2026
6965042
Seed
4709459
7170685
1322326
3125027
Apr 21, 2025
8389880
Seed
2333672
3984138
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NOOE's founders and board of directors

Founder? Claim Profile
The founders of NOOE are Piyush Suri and Neetica Prashant Pande.
Here are the details of NOOE's key team members:

NOOE's Board of Directors

NOOE's board has 2 active members. Piyush Suri and Neetica Prashant Pande are part of team.
Here is the list of NOOE's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
3y 9m
Team
-
Current
3y 9m

NOOE's employee count trend

NOOE has 40 employees as of Aug 26. Here is NOOE's employee count trend over the years:
Employee count trend for NOOE
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NOOE's Competitors and alternates

Top competitors of NOOE include Lyne, Palette Brands and Damson. Here is the list of Top 10 competitors of NOOE, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Lyne
Lyne
2022, Rajkot (India), Unfunded
Internet first brand of multi-category electronic products
-
-
49/100
2nd
Logo for Palette Brands
Palette Brands
2014, Bengaluru (India), Seed
Brand of non stick cookware, apple accessories, and other products
$4.5M
46/100
3rd
Logo for Damson
Damson
1998, Ahmedabad (India), Unfunded
Manufacturer of mobile & computer accessories
-
-
46/100
4th
Logo for U&i
U&i
2019, Rajkot (India), Unfunded
Online retailer of Bluetooth earbuds, neckbands, speakers, and mobile accessories
-
-
43/100
5th
Logo for Macmerise
Macmerise
2013, Mumbai (India), Seed
Platform offering mobile accessories
$1M
42/100
6th
Logo for EVM
EVM
1996, Mumbai (India), Unfunded
Manufacturer of consumer durables, IT, and mobile accessories
-
-
40/100
7th
Logo for Totem
Totem
2021, Bengaluru (India), Unfunded
Internet first brand offering multicategory mobile accessories
-
-
39/100
8th
Logo for NOOE
NOOE
2021, Delhi (India), Acquired
Online retailer of desk accessories, stationery, and related lifestyle products
$786K
42/100
9th
Logo for OOGE
OOGE
2024, Bengaluru (India), Seed
Online shopping platform offering audio devices and accessories
$1.09M
38/100
10th
Logo for Striff
Striff
2018, Rajkot (India), Unfunded
Online platform offering multi-category mobile accessories
-
-
35/100
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NOOE's Latest cap tables and shareholding

Founders (largest shareholder) own 48.23%, Funds own 22.71%, Other People own 21.34% and ESOP Pool own 7.73%. The net worth of NOOE's founders is INR 20.7Cr as of Jul 20, 2026.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
48.23%
20.7Cr
3173334
6151682
1075379
1878247
9340531
9063220
4917837
9205856
4622037
8864731
3002456
1617159
3889747
7718326
6213109
8758910
Fund
22.71%
9.76Cr
7081200
5879961
3235314
9879858
5487009
1466222
3466563
6574729
2761684
7700530
654423
924051
300154
884315
695008
937966
0
0
0
0
0
0
Other People
21.34%
9.17Cr
2846497
6826376
9993060
5318279
ESOP Pool
7.73%
3.32Cr
2950251
3373526
9610534
8202309
Total
100.00%
43Cr
6223065
1040721
3805163
1608583
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of NOOE's Shareholding

NOOE's Investments and acquisitions

NOOE has made no investments or acquisitions yet.

Reports related to NOOE

Here is the latest report on NOOE's sector:

News related to NOOE

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