When was Noops founded?

Noops was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Noops located?

Noops is headquartered in New York City, United States.

How many employees does Noops have?

As of Mar 01, 2026, the latest employee count at Noops is 10 - 49.

Is Noops a funded company?

Noops is a funded company, having raised a total of $5M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 20, 2020.

When was the latest funding round of Noops?

Noops' latest funding was a $***** Seed round on Aug 31, 2021, with participation from 6 investors. Its primary sector is Food & Beverage Products. In United States, the Food & Beverage Products sector has seen $746M in funding in 2026 to date.

Where does Noops rank among its competitors?

Noops ranks 16th amongst 54 active competitors, of which 9 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Chobani, which secured $650M in Oct, 2025.

Who are the top competitors of Noops?

Noops' top competitors include Chobani, Yasso and Painterland Sisters. Among them, Chobani secured the most recent funding round in October, 2025.

Noops - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: eatnoops.com
Social
Email ID: *****@eatnoops.com

Key Metrics

Founded Year

2019

Location

New York City, United States

Stage

Seed

Total Funding

$5M in 3 rounds

Latest Funding Round

Seed, Aug 31, 2021, $*****

Investors

25madison & 8 more

Ranked

16^th among 54 active competitors

Employee Count

10 - 49 as on Mar 01, 2026

Similar Companies

Epigamia & 188 more

View Noops' full profile

Noops has raised a total funding of $5M over 3 rounds. Its first funding round was on Jul 20, 2020. Its latest funding round was a Seed round on Aug 31, 2021 for $*****. 6 investors participated in its latest round. Noops has 7 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Noops:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 31, 2021	9653723	Seed	1310139	8630728	8136553	4198815
Dec 23, 2020	6539037	Seed	9766357	6527982	9623516	4191433
Jul 20, 2020	1503171	Seed	7950322	3395683	25madison	Unovis Asset Management & 1 more

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View details of Noops's funding rounds and investors

The founders of Noops is Gregory Struck.

Here are the details of Noops' key team members:

Gregory Struck: Founder of Noops. They serve on the board of 1 company.

View details of Noops's Founder profiles and Board Members

Noops' employee count trend

Noops has 10 - 49 employees as of Mar 26. Here is Noops's employee count trend over the years:

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Top competitors of Noops include Chobani, Yasso and Painterland Sisters. Here is the list of Top 10 competitors of Noops, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Chobani 2005, Norwich (United States), Series D	Producer and brand of yogurt	$650M	Hoopp, TPG & 1 others	58/100
2nd	Yasso 2009, Boulder (United States), Acquired	Developer of probiotics, frozen greek yogurt bars and candy bars	$15.1M	Raptor Group, Stride Consumer & 5 others	57/100
3rd	Painterland Sisters 2020, Wellsboro (United States), Seed	Brand of skyr yogurt	$296K	Supernatural Ventures, Scoop Ventures & 2 others	48/100
4th	Yogurtland 2006, Irvine (United States), Unfunded	Self-serve frozen yogurt and ice cream experience with real ingredients creating great flavors	-	Bravo Equity Partners	45/100
5th	Icelandic Provisions 2015, New York City (United States), Series C	Authentic Icelandic Skyr, protein-rich yogurt, made with traditional heirloom cultures	$61.3M	DGNL Ventures, Breitlane	42/100
6th	Ellenos Real Greek Yogurt 2006, Seattle (United States), Series B	Delightfully creamy Greek yogurt, an experience of joy on a spoon	$18M	Monogram Capital Partners, Equilibra & 2 others	42/100
7th	Siggi’s 2004, New York City (United States), Acquired	Icelandic yogurt brand crafting simple, protein-rich dairy and plant-based products	-	-	42/100
8th	Lavva 2016, Aiken (United States), Acquired	Plant-based superfood yogurt delivering delicious taste and gut health benefits	$3.5M	Collab Fund, VegInvest & 8 others	41/100
9th	Dannon 1942, Pittston (United States), Acquired	Brand of flavoured yogurt	-	-	41/100
10th	Nounós Creamery 2013, New York City (United States), Series A	Brand of yogurt	-	AF Ventures, Calm Ventures & 1 others	35/100
16th	Noops 2019, New York City (United States), Seed	Brand of oatmilk pudding	$5M	Gaingels, Unovis Asset Management & 7 others	31/100