When was Northstar founded?

Northstar was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is Northstar located?

Northstar is headquartered in San Francisco, United States. It is registered at Denver, Colorado.

How many employees does Northstar have?

As of Aug 31, 2026, the latest employee count at Northstar is 189.

Is Northstar a funded company?

Northstar is a funded company, having raised a total of $40M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2018.

When was the latest funding round of Northstar?

Northstar's latest funding was a $***** Series B round on Oct 13, 2022, with participation from 10 investors.

Where does Northstar rank among its competitors?

Northstar ranks 1st amongst 19 active competitors, of which 8 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Your Money Line, which secured $4.5M in Aug, 2024.

Who are the top competitors of Northstar?

Northstar's top competitors include LearnLux, Your Money Line and Addition Wealth. Among them, Your Money Line secured the most recent funding round in August, 2024.

Northstar - 2026 Company Profile, Team, Funding & Competitors

Northstar is an acquired company based in San Francisco (United States), founded in 2017 by Matt Matteson and William Peng. It operates as a Financial wellness and management platform for employees. Northstar has raised $40M in funding from investors like GGV Capital, RRE Ventures and M13 Company. The company has 19 active competitors, including 8 funded and 6 that have exited. Its top competitors include companies like LearnLux, Your Money Line and Addition Wealth.

Company Details

Financial wellness and management platform for employees. It provides financial and compensation tools and full-time financial advisors. It also helps employees better utilize their total compensation and make financial decisions.

Website: www.northstarmoney.com/
Email ID: *****@northstarmoney.com
Registered Address: Denver, Colorado

Key Metrics

Founded Year

2017

Location

San Francisco, United States

Stage

Acquired

Total Funding

$40M in 3 rounds

Latest Funding Round

Series B, Oct 13, 2022, $*****

Investors

GGV Capital & 20 more

Ranked

1^st among 19 active competitors

Employee Count

189 as on Aug 31, 2026

Investment & Acquisitions

Noice

Similar Companies

LearnLux & 36 more

Exit Details

Acquired by Nayya (Sep 11, 2025)

View Northstar's full profile

Northstar is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NORTHSTAR INVESTMENT ADVISORS, LLC CIN: 841306092 , United States, Active	Dec 31, 1999	-	9 (As on Dec 31, 2020)	-

Northstar got acquired by Nayya on Sep 11, 2025.

Click here to take a look at Northstar's acquisition in detail

Northstar has raised a total funding of $40M over 3 rounds. Its first funding round was on 2018. Its latest funding round was a Series B round on Oct 13, 2022 for $*****. 10 investors participated in its latest round. Northstar has 19 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Northstar:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 13, 2022	1963983	Series B	7664130	5092231	3147673	7050760
Nov 17, 2020	7245140	Series A	9744288	5463852	9115104	Foundation Capital & 4 more
2018	2964	Seed	1911	6863	RRE Ventures	2244

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View details of Northstar's funding rounds and investors

The founders of Northstar are Matt Matteson and William Peng.

Here are the details of Northstar's key team members:

Matt Matteson: Co-Founder of Northstar.
William Peng: Co-Founder of Northstar.

View details of Northstar's Founder profiles and Board Members

Northstar's employee count trend

Northstar has 189 employees as of Aug 26. Here is Northstar's employee count trend over the years:

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Top competitors of Northstar include LearnLux, Your Money Line and Addition Wealth. Here is the list of Top 10 competitors of Northstar, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Northstar 2017, San Francisco (United States), Acquired	Financial wellness and management platform for employees	$40M	Notable Capital, Workday Ventures & 19 others	62/100
2nd	LearnLux 2014, Boston (United States), Series A	Personal finance skills through online learning tools	$24.5M	Sound Ventures, Crosslink Capital & 19 others	56/100
3rd	Your Money Line 2017, Indianapolis (United States), Series A	Employer enables finance management service	$7.32M	Allos Ventures, First Trust Capital Partners ... & 7 others	53/100
4th	Addition Wealth 2021, New York City (United States), Series A	Online platform for financial wellness for employees with access to customized tools, guides, dashboards and individual sessions with financial professionals	$4.2M	Alex and Bart's Angel Fund, Core Innovation Capital ... & 6 others	50/100
5th	LifeCents 2005, Washington, DC (United States), Series B	Financial management training platform	$6M	777 Partners	43/100
6th	Questis 2004, Charleston (United States), Series A	Provider of financial service solutions for enterprises	$7.4M	IOP Capital, Capital A Partners	38/100
7th	Ayco 1971, Albany (United States), Acquired	Online platform for tailor-made financial planning programs for employees	-	-	34/100
8th	Alice 2014, Brooklyn (United States), Seed	Employee benefit management solutions for businesses	$250K	Financial Solutions Lab, Trinity Ventures ... & 6 others	34/100
9th	Positive Finance 2018, San Francisco (United States), Seed	Employer-enabled financial management training tools for individuals	$450K	Techstars	31/100
10th	keySkillset 2017, Water Mill (United States), Funding Raised	Financial management training platform	-	Broocknell Ventures, Mission Gate & 2 others	30/100