When was Alice founded?

Alice was founded in 2014 and raised its 1st funding round 4 years after it was founded.

Where is Alice located?

Alice is headquartered in Brooklyn, United States.

How many employees does Alice have?

As of Aug 31, 2026, the latest employee count at Alice is 23.

Is Alice a funded company?

Alice is a funded company, having raised a total of $250K across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 07, 2018.

When was the latest funding round of Alice?

Alice's latest funding was a $***** Series A round on 2023, with participation from 1 investor.

Where does Alice rank among its competitors?

Alice ranks 21st amongst 104 active competitors, of which 26 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Your Money Line, which secured $4.5M in Aug, 2024.

Who are the top competitors of Alice?

Alice's top competitors include CollectiveHealth, Ramco and QuotaPath. Among them, Your Money Line secured the most recent funding round in August, 2024.

Alice - 2026 Company Profile, Team, Funding & Competitors

Company Details

Employee benefit management solutions for businesses. It offers solutions for tax refund management, payroll processing, medicare management, childcare, pre-tax spending, unemployment premiums, daycare, and more. It also offers travel expense management solutions.

Website: thisisalice.com
Social
Email ID: *****@thisisalice.com
Phone Number: +1 **********

Key Metrics

Founded Year

2014

Location

Brooklyn, United States

Stage

Series A

Total Funding

$250K in 2 rounds

Latest Funding Round

Series A, 2023, $*****

Investors

Financial Solutions Lab & 7 more

Ranked

21^st among 104 active competitors

Employee Count

23 as on Aug 31, 2026

Similar Companies

CollectiveHealth & 232 more

View Alice's full profile

Alice has raised a total funding of $250K over 2 rounds. Its first funding round was on Jun 07, 2018. Its latest funding round was a Series A round on 2023 for $*****. 1 investor participated in its latest round. Alice has 8 institutional investors.

Here is the list of recent funding rounds of Alice:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2023	4778	Series A	1593	8529	8638	2156
Jun 07, 2018	1904949	Seed	7374524	2993829	Financial Solutions Lab	5231667

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View details of Alice's funding rounds and investors

The founders of Alice are Paul Barnes-Hoggett, Stephanie and Avinash Karnani.

Here are the details of Alice's key team members:

Paul Barnes-Hoggett: Co-Founder & CTO of Alice and founder of 1 other company.
Stephanie: Co-Founder of Alice.
Avinash Karnani: Co-Founder & CEO of Alice.

View details of Alice's Founder profiles and Board Members

Alice's employee count trend

Alice has 23 employees as of Aug 26. Here is Alice's employee count trend over the years:

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Top competitors of Alice include CollectiveHealth, Ramco and QuotaPath. Here is the list of Top 10 competitors of Alice, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	CollectiveHealth 2013, San Francisco (United States), Series F	Cloud-based self-insurance platform for employers to sponsor their employees	$714M	Founders Fund, Mubadala & 39 others	72/100
2nd	Ramco 1997, Chennai (India), Public	Provider of enterprise resource planning, payroll, and logistics software solutions	-	HDFC Mutual Fund, Goldman Sachs & 4 others	67/100
3rd	QuotaPath 2018, Philadelphia (United States), Series B	SaaS-based performance management system for sales professionals	$67.3M	ATX Venture Partners, Tribe Capital & 7 others	63/100
4th	Northstar 2017, San Francisco (United States), Acquired	Financial wellness and management platform for employees	$40M	RRE Ventures, Notable Capital & 18 others	62/100
5th	TASC 1975, Madison (United States), Acquired	Finance and account management platform for businesses	-	OnRamp Insurance Conference	58/100
6th	Secure 2005, Kirkland (United States), Acquired	Cloud-based platform for financial benefits	$14.7M	SeaChange Fund, Truist & 7 others	57/100
7th	Artemis Health 2013, New York City (United States), Acquired	Provider of a SaaS-based employee benefit management platform	$58M	Maverick Ventures, F-Prime Capital & 10 others	56/100
8th	LearnLux 2014, Boston (United States), Series A	Personal finance skills through online learning tools	$24.5M	Sound Ventures, Crosslink Capital & 19 others	56/100
9th	Madaket Health 2012, Cambridge (United States), Series B	Provider of a platform streamlining healthcare provider data and administrative workflows	$10M	Salesforce Ventures, Eight Roads Ventures ... & 9 others	53/100
10th	Your Money Line 2017, Indianapolis (United States), Series A	Employer enables finance management service	$7.32M	First Trust Capital Partners, Allos Ventures ... & 7 others	53/100
21st	Alice 2014, Brooklyn (United States), Series A	Employee benefit management solutions for businesses	$250K	Financial Solutions Lab, Trinity Ventures ... & 6 others	41/100