When was Not In The Guidebooks founded?

Not In The Guidebooks was founded in 2017 and raised its 1st funding round 3 years after it was founded.

Where is Not In The Guidebooks located?

Not In The Guidebooks is headquartered in Harrow, United Kingdom.

Who is the current CEO of Not In The Guidebooks?

Carol Savage of Not In The Guidebooks. They have also founded 1 company.

Which legal entities is Not In The Guidebooks associated with?

Not In The Guidebooks is associated with NOT IN THE GUIDEBOOKS LIMITED.

How many employees does Not In The Guidebooks have?

As of Jul 29, 2025, the latest employee count at Not In The Guidebooks is 22.

Is Not In The Guidebooks a funded company?

Not In The Guidebooks is a funded company, having raised a total of $184K across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 09, 2020.

When was the latest funding round of Not In The Guidebooks?

Not In The Guidebooks' latest funding was a $***** Seed round on Jun 23, 2022, with participation from 1 investor.

Where does Not In The Guidebooks rank among its competitors?

Not In The Guidebooks ranks 1st amongst 300 active competitors, of which 2 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Not In The Guidebooks, which secured $184K in Jun, 2022.

Who are the top competitors of Not In The Guidebooks?

Not In The Guidebooks' top competitors include The Culture Trip, Sibiu City and seeker. Among them, Not In The Guidebooks secured the most recent funding round in June, 2022.

Not In The Guidebooks - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Online platform that provides local tour guides. Users can search for destinations through the platform. The platform provides travel guides based on preferred experiences including horsing holidays, surfing holidays, cycling holidays, and more.

Website: notintheguidebooks.com
Social
Phone Number: +44 **********

Key Metrics

Founded Year

2017

Location

Harrow, United Kingdom

Stage

Seed

Total Funding

$184K in 2 rounds

Latest Funding Round

Seed, Jun 23, 2022, $*****

Investors

Jenson Funding Partners & 10 more

Ranked

1^st among 300 active competitors

Employee Count

22 as on Jul 29, 2025

Similar Companies

The Culture Trip & 372 more

View Not In The Guidebooks' full profile

Not In The Guidebooks is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NOT IN THE GUIDEBOOKS LIMITED CIN: 10554780 , United Kingdom, Active	Jan 09, 2017	-	14 (As on Dec 31, 2024)

Not In The Guidebooks has raised a total funding of $184K over 2 rounds. Its first funding round was on Apr 09, 2020. Its latest funding round was a Seed round on Jun 23, 2022 for $*****. 1 investor participated in its latest round. Not In The Guidebooks has 3 institutional investors and 8 angel investors.

Here is the list of recent funding rounds of Not In The Guidebooks:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 23, 2022	7605811	Seed	6486882	5631089	4957591	6795727
Apr 09, 2020	4796797	Seed	7776148	8141735	Jenson Funding Partners	2288172

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View details of Not In The Guidebooks's funding rounds and investors

The founders of Not In The Guidebooks is Carol Savage. Carol Savage is the CEO of Not In The Guidebooks.

Here are the details of Not In The Guidebooks' key team members:

Carol Savage: Founder & CEO of Not In The Guidebooks.

View details of Not In The Guidebooks's Founder profiles and Board Members

Not In The Guidebooks' employee count trend

Not In The Guidebooks has 22 employees as of Jul 25. Here is Not In The Guidebooks's employee count trend over the years:

Employee count trend for Not In The Guidebooks

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Top competitors of Not In The Guidebooks include The Culture Trip, Sibiu City and seeker. Here is the list of Top 10 competitors of Not In The Guidebooks, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Not In The Guidebooks 2017, Harrow (United Kingdom), Seed	Online platform that provides local tour guides	$184K	Tt Nominees, Boost Fund & 9 others	47/100
2nd	The Culture Trip 2011, London (United Kingdom), Acquired	Digital media platform that publishes content on local culture	$102M	PPF Group & 1 others	48/100
3rd	Sibiu City 2014, Sibiu (Romania), Unfunded	Provider of a discovery app for local attractions in Sibiu	-	-	39/100
4th	seeker 2004, Wurzburg (Germany), Unfunded	Online platform that provides local tour guides	-	-	39/100
5th	Experience Columbus 2000, Columbus (United States), Unfunded	Online platform that provides local travel guides for travelers	-	-	38/100
6th	Travalour 2014, Singapore (Singapore), Funding Raised	Online platform that provides tour guides	-	-	38/100
7th	Sydney Culture Walks 2014, Sydney (Australia), Unfunded	App-based tour guide for travelers	-	-	38/100
8th	Pakrism 2020, Pakistan, Funding Raised	App-based discovery platform for travel destinations in Pakistan	-	-	37/100
9th	KrugerExplorer 2017, London (United Kingdom), Funding Raised	App based platform offering text/image guided tours of Krugar National Park	-	Appy Ventures	37/100
10th	Carpathian 2 Wheels Guide 2013, Hunedoara (Romania), Unfunded	Text/image guidebooks for local tourist attractions	-	-	36/100