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NOTO - About the company

NOTO is a seed company based in Mumbai (India), founded in 2019. It operates as a Platform offering plant-based frozen desserts. NOTO has raised $9.09M in funding from investors like Rainmatter, Venture Catalysts and Equentis Wealth Advisory Services, with a current valuation of $*****. The company has 6 active competitors, including 3 funded and 1 that has exited. Its top competitors include companies like Go Zero, Get-A-Way and Minus 30.

Company Details

Platform offering plant-based frozen desserts. It provides dairy-free and vegan ice creams made from natural ingredients such as nuts, fruits, and plant-based sweeteners, available in various flavors to cater to health-conscious and lactose-intolerant consumers.
Social
Facebook
Email ID
*****@eatnoto.com, *****@eatnoto.com
Phone Number
+91 **********
Registered Address
23/4, RAM VILLA, OPP SAHAKARI BHANDAR, KING CIRCLE, Mumbai City, MUMBAI, Maharashtra, India, 400019
Key Metrics
Founded Year
2019
Location
Mumbai, India
Stage
Seed
Total Funding
$9.09M in 8 rounds
Latest Funding Round
Post Money Valuation
$***** as on Apr 11, 2025
Investors
Ranked
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
58 as on Jul 31, 2025
Investment & Acquisitions
Similar Companies
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NOTO's funding and investors

NOTO has raised a total funding of $9.09M over 8 rounds. Its latest funding round was a Seed round on Apr 14, 2025 for ₹*****. 4 investors participated in its latest round. NOTO has 31 institutional investors and 56 angel investors.

Here is the list of recent funding rounds of NOTO:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Apr 14, 2025
3402483
Seed
7755439
2930839
2326650
2287327
Feb 20, 2025
8584568
Seed
7706288
1590159
4192052
Oct 22, 2024
1940319
Seed
3270262
5448592
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NOTO's founders and board of directors

Founder? Claim Profile

NOTO's Board of Directors

NOTO's board has 2 active members. . Rohitkrishna and Varun Vinay Sheth are part of team.
Here is the list of NOTO's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
9y 1m
Investor
WEH Ventures
Current
4y 8m

NOTO's employee count trend

NOTO has 58 employees as of Jul 25. The total employee count is 28.0% lower than what it was in Jul 24. Here is NOTO's employee count trend over the years:
Employee count trend for NOTO
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NOTO's Competitors and alternates

Top competitors of NOTO include Go Zero, Get-A-Way and Minus 30. Here is the list of Top 10 competitors of NOTO, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Go Zero
Go Zero
2022, Mumbai (India), Series A
Online platform offering zero-sugar and low-calorie ice cream
$6.02M
64/100
2nd
Logo for NOTO
NOTO
2019, Mumbai (India), Seed
Platform offering plant-based frozen desserts
$9.09M
55/100
3rd
Logo for Get-A-Way
Get-A-Way
2018, Mumbai (India), Acquired
Online retailer of ice cream bars, pastries, and frozen desserts
$2M
51/100
4th
Logo for Minus 30
Minus 30
2016, Delhi (India), Seed
Brand of ice cream
-
-
50/100
5th
Logo for Yasheel Foods
Yasheel Foods
2011, Anand (India), Unfunded
Manufacturer of ice cream cones and various flavored wafer biscuits
-
-
26/100
6th
Logo for Cafehoneyman.com
Cafehoneyman.com
2024, Gurugram (India), Unfunded
A food and beverage company that offers a range of honey-based products, including ice creams
-
-
16/100
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NOTO's Latest cap tables and shareholding

Founders own 30.14%, Funds (largest shareholder) own 38.33%, Enterprises own 7.62% and Angels own 15.21%. The net worth of NOTO's founders is INR 25.7Cr as of Apr 10, 2025.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
30.14%
25.7Cr
3175453
6134779
9369846
8118435
Fund
38.33%
32.7Cr
3689749
6017053
8143289
7061299
5920493
4066231
3279940
1611413
6976634
7260458
7325980
5632875
3464895
9657866
7847492
7120664
11288
35134
79019
99616
31989
61980
0
0
0
0
0
0
0
0
0
0
0
0
Enterprise
7.62%
6.51Cr
4562410
2211562
9927530
2841652
Angel
15.21%
13Cr
4347054
6896144
4378240
5257087
Other People
0.41%
34.8L
0
0
0
0
ESOP Pool
8.30%
7.08Cr
3918740
6214573
1823765
5235278
Total
100.00%
85.4Cr
8884239
2668911
1675179
2486195
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of NOTO's Shareholding

NOTO's Investments and acquisitions

NOTO has a total of 1 investment in Zippee. NOTO has not made any acquisitions as of now.

Reports related to NOTO

Here is the latest report on NOTO's sector:

News related to NOTO

Media has covered NOTO for 1 event in last 1 year.
•
NOTO Unveils Macaron ice Cream SandwichesFood Marketing and Technology•Aug 29, 2023•NOTO
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