NOTO - About the company
NOTO is a seed company based in Mumbai (India), founded in 2019 by Ashni Shah Seth and Varun Sheth. It operates as a Platform offering plant-based frozen desserts. NOTO has raised $10.1M in funding from investors like Rainmatter, Venture Catalysts and Equentis Wealth Advisory Services, with a current valuation of $*****. The company has 6 active competitors, including 3 funded and 1 that has exited. Its top competitors include companies like Go Zero, Get-A-Way and Minus 30.
Company Details
Platform offering plant-based frozen desserts. It provides dairy-free and vegan ice creams made from natural ingredients such as nuts, fruits, and plant-based sweeteners, available in various flavors to cater to health-conscious and lactose-intolerant consumers.
- Website
- eatnoto.com
- Social
- Email ID
- *****@eatnoto.com, *****@eatnoto.com
- Phone Number
- +91 **********
- Registered Address
- 23/4, RAM VILLA, OPP SAHAKARI BHANDAR, KING CIRCLE, Mumbai City, MUMBAI, Maharashtra, India, 400019
Key Metrics
Founded Year
2019
Location
Mumbai, India
Stage
Seed
Total Funding
$10.1M in 8 rounds
Latest Funding Round
Post Money Valuation
$***** as on Apr 11, 2025
Investors
Ranked
2nd among 6 active competitors
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
58 as on Jul 31, 2025
Investment & Acquisitions
Legal entities associated with NOTO
NOTO is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
KAVV FOODS PRIVATE LIMITED CIN: U55109MH2017PTC295937 , India, Active | Jun 08, 2017 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | 42 (As on Apr 01, 2026) |
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NOTO's funding and investors
NOTO has raised a total funding of $10.1M over 8 rounds. Its latest funding round was a Seed round on Apr 10, 2025 for $*****. 4 investors participated in its latest round. NOTO has 31 institutional investors and 49 angel investors.
Here is the list of recent funding rounds of NOTO:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 10, 2025 | 7938182 | Seed | 2862966 | 8490010 | 3626769 | 1685008 |
Feb 20, 2025 | 4731678 | Seed | 2922131 | 4903036 | 7476860 | |
Oct 22, 2024 | 1566827 | Seed | 9268199 | 5295860 |
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NOTO's founders and board of directors
Founder? Claim ProfileThe founders of NOTO are Ashni Shah Seth and Varun Sheth.
Here are the details of NOTO's key team members:
- Ashni Shah Seth: Co-Founder of NOTO. Contact Info: 1 email address
- Varun Sheth: Co-Founder & Director of NOTO. Contact Info: 1 email address
NOTO's Board of Directors
NOTO's board has 2 active members. . Rohitkrishna and Varun Vinay Sheth are part of team.Here is the list of NOTO's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 9y 3m | |
Investor | WEH Ventures | Current | 5y 4m |
View details of NOTO's Founder profiles and Board Members
NOTO's employee count trend
NOTO has 58 employees as of Jul 25. The total employee count is 28.0% lower than what it was in Jul 24. Here is NOTO's employee count trend over the years:
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NOTO's Competitors and alternates
Top competitors of NOTO include Go Zero, Get-A-Way and Minus 30. Here is the list of Top 10 competitors of NOTO, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online platform offering zero-sugar and low-calorie ice cream | $6.02M | 64/100 | ||
2nd | Platform offering plant-based frozen desserts | $10.1M | 46/100 | ||
3rd | Online retailer of ice cream bars, pastries, and frozen desserts | $2M | 51/100 | ||
4th | Brand of ice cream | - | - | 50/100 | |
5th | Yasheel Foods 2011, Anand (India), Unfunded | Manufacturer of ice cream cones and various flavored wafer biscuits | - | - | 26/100 |
6th |  Cafehoneyman.com 2024, Gurugram (India), Unfunded | A food and beverage company that offers a range of honey-based products, including ice creams | - | - | 16/100 |
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NOTO's Investments and acquisitions
NOTO has a total of 1 investment in Zippee. NOTO has not made any acquisitions as of now.Reports related to NOTO
Here is the latest report on NOTO's sector:
News related to NOTO
•
Ice cream brand Hocco raises Rs 115 Cr at Rs 2,000 Cr valuationEntrackr•Sep 29, 2025•Vadilal, Hocco, Walko Food, NOTO and 3 others
•
John Abraham-backed NOTO Ice Cream raised Rs 15 Cr Growth fundingIncubees•Feb 28, 2025•NOTO, Inflection Point Ventures, LetsVenture
•
John Abraham-backed NOTO Ice Cream raises Rs 15 CrEntrackr•Feb 20, 2025•NOTO, Inflection Point Ventures, JITO Incubation & Innovation Foundation, LetsVenture and 6 others
•
•
Mumbai-based Ice Cream Brand NOTO Raises A Whopping 2 Million USD In FundingBusinessnewsthisweek•Mar 27, 2023•Rainmatter, White Whale Partners, NOTO
•
Aerem, Zouk, NOTO, and PEAR raise fundingYourStory•Mar 16, 2023•Aerem, Zouk, NOTO, Avaana Capital Advisors
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•
NOTO Raises Rs 4 Cr in Pre-series A Funding Round from VC Firms and Actor-Producer John AbrahamIndianWeb2•Aug 24, 2021•NOTO, Titan Capital, Rockstud Capital, WEH Ventures
•
Ice-cream brand NOTO raises Pre-Seed round led by WEH VenturesYourStory•Jul 08, 2020•WEH Ventures, Lead Angels, NOTO
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