When was Novidea founded?

Novidea was founded in 2009 and raised its 1st funding round 11 years after it was founded.

Where is Novidea located?

Novidea is headquartered in Milwaukee, United States. It is registered at 201 HAVERSTOCK HILL,C/O FKGB ACCOUNTING,LONDON,ENGLAND,NW3 4QG.

Who is the current CEO of Novidea?

Roi Agababa of Novidea. They have also founded 1 company.

How many employees does Novidea have?

As of Aug 31, 2026, the latest employee count at Novidea is 225.

Is Novidea a funded company?

Novidea is a funded company, having raised a total of $120M across 4 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on Nov 24, 2020.

When was the latest funding round of Novidea?

Novidea's latest funding was a $***** Series C round on Apr 10, 2024, with participation from 6 investors. Its primary sector is Insurance IT. In United States, the Insurance IT sector has seen $1.04B in funding in 2026 to date.

Where does Novidea rank among its competitors?

Novidea ranks 22nd amongst 300 active competitors, of which 49 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was FurtherAI, which secured $30M in Oct, 2025.

Who are the top competitors of Novidea?

Novidea's top competitors include Guidewire, Duck Creek and FintechOS. Among them, FurtherAI secured the most recent funding round in October, 2025.

Novidea - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of an agency management platform. It offers business intelligence and workflow management for brokers, agents, MGAs, bancassurance, and corporate risk management.

Website: novidea.com
Social
Email ID: *****@novidea.com
Phone Number: +972 **********
Registered Address: 201 HAVERSTOCK HILL,C/O FKGB ACCOUNTING,LONDON,ENGLAND,NW3 4QG

Key Metrics

Founded Year

2009

Location

Milwaukee, United States

Stage

Series C

Total Funding

$120M in 4 rounds

Latest Funding Round

Series C, Apr 10, 2024, $*****

Investors

Battery Ventures & 10 more

Ranked

22^nd among 300 active competitors

Employee Count

225 as on Aug 31, 2026

Investment & Acquisitions

Docomotion

Similar Companies

FintechOS & 769 more

View Novidea's full profile

Novidea is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NOVIDEA LIMITED CIN: 12078613 , United Kingdom, Active	Jun 30, 2019	-	35 (As on Dec 31, 2024)

Novidea has raised a total funding of $120M over 4 rounds. Its first funding round was on Nov 24, 2020. Its latest funding round was a Series C round on Apr 10, 2024 for $*****. 6 investors participated in its latest round. Novidea has 11 institutional investors.

Here is the list of recent funding rounds of Novidea:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 10, 2024	9604515	Series C	8904254	7418211	8893761	5686157
May 03, 2023	9287961	Series C	5808717	3781961	1827717	Cross Creek & 3 more
May 31, 2021	9228178	Series B	8461434	2854868	Israel Growth Partners	JAL Ventures & 2 more

Access funding benchmarks and valuations. Sign up today!

View details of Novidea's funding rounds and investors

The founders of Novidea is Roi Agababa. Roi Agababa is the CEO of Novidea.

Here are the details of Novidea's key team members:

Roi Agababa: Founder & CEO of Novidea and founder of 1 other company.
Contact Info: 2 email addresses

View details of Novidea's Founder profiles and Board Members

Novidea's employee count trend

Novidea has 225 employees as of Aug 26. Here is Novidea's employee count trend over the years:

Uncover Novidea's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Novidea include Guidewire, Duck Creek and FintechOS. Here is the list of Top 10 competitors of Novidea, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Guidewire 2001, San Mateo (United States), Public	Developer of software platforms for property and casualty insurance operations	-	Battery Ventures, Sprout Capital Partners ... & 7 others	77/100
2nd	Duck Creek 2000, Boston (United States), Acquired	Provider of cloud-based solutions for property and casualty and general insurance	$350M	Dragoneer Investment Group, Temasek & 9 others	71/100
3rd	FintechOS 2017, London (United Kingdom), Series B	Provider of AI-based software suite for the banking and insurance industry	$146M	Gapminder, Cipio Partners & 12 others	68/100
4th	Bestow 2016, Dallas (United States), Series D	Developer of life insurance new business and administration software platform solutions	$216M	Valar Ventures, Goldman Sachs & 11 others	68/100
5th	Insurity 1985, Hartford (United States), Acquired	AI and cloud-based policy management and claims administration solutions	$57M	TA Associates, General Atlantic & 2 others	68/100
6th	Bold Penguin 2016, Columbus (United States), Acquired	Software suite for the commercial insurance industry	$50.1M	Hudson Structured, Pivot Ventures & 8 others	67/100
7th	iPipeline 1995, Exton (United States), Acquired	Cloud-based software suite for life insurance and financial services industry	$104M	TCV, Fidelity Ventures & 3 others	66/100
8th	Bravura Solutions 2004, Edinburgh (United Kingdom), Acquired	Software solutions for life insurance and wealth management	$28.4M	Ironbridge, Herald Investment Management	64/100
9th	FurtherAI 2023, San Francisco (United States), Series A	AI-powered automation platform for insurance industry tasks	$35.6M	Nexus Venture Partners, Y Combinator & 7 others	64/100
10th	Roadzen 2015, Burlingame (United States), Public	AI-driven auto insurance provider	-	Shah Capital Partners, 13books Capital & 4 others	63/100
22nd	Novidea 2009, Milwaukee (United States), Series C	Provider of an agency management platform	$120M	Cross Creek, HarbourVest Partners & 9 others	58/100