About Cross Creek
Cross Creek is a venture capital firm founded in 2006. It is primarily based out of Salt Lake City, United States. As of Sep 2025, Cross Creek is an active investor, having invested in 116 companies, with 1 new investment in the last 12 months. It primarily invests in Series C round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Consumer and High Tech. Most recently it participated in the $***** Series C round of WeTravel Overall, Cross Creek portfolio has seen 9 unicorns, 11 IPOs and 65 acquisitions including key companies like DocuSign, HubSpot and Rover. A lot of funds co-invest with Cross Creek, with names like Greenspring Associates sharing a substantial percentage of its portfolio. Cross Creek has team of 17 people including 7 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Series C, Series E & 6 more
Portfolio Acquisitions
Portfolio Soonicorns
Deals in last 12 months
Cross Creek's List of Top Investments
Cross Creek has a portfolio of 116 companies, including 9 unicorns. Their most notable investments are in Thumbplay and Slice.Their portfolio spans across United States, China, Australia and 5 more locations. They have invested in Enterprise Applications, Consumer, High Tech and 27 other sectors, across stages such as Series C, Series E and 6 more. Here is the list of top investments by Cross Creek:
1. DocuSign
Provider of electronic signature and intelligent agreement management platform solutions. The platform offers tools for contract lifecycle management, agreement preparation, and agreement workflow automation. It provides features such as electronic notarization, web forms, and multi-channel delivery options. The platform extends its capabilities through integrations, APIs, and a mobile application.
Key facts about DocuSign
- Founded Year: 2003
- Location: San Francisco (United States)
- Annual Revenue: $1B+ as on Jan 31, 2026
- Stage: Public
- Total Funding till date: $520M
- Employee Count: 8,503 as on Jun 30, 2026
- Investors: HTIF, Glynn Capital and 90 Others
- Latest Funding Round: Post IPO, Jul 20, 2020, $*****
- Highlight: Public
2. HubSpot
Provider of a platform offering marketing, sales, and customer service software. The platform provides tools for marketing automation, sales management, and customer support. It offers an CRM as its core, integrating various hubs such as Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub, and Commerce Hub, each providing specialized tools to enhance different aspects of customer management and business operations. Key features include a robust CRM supporting contact and deal management, email tracking, marketing email creation, and meeting scheduling.
Key facts about HubSpot
- Founded Year: 2005
- Location: Cambridge (United States)
- Annual Revenue: $1B+ as on Dec 31, 2025
- Stage: Public
- Total Funding till date: $101M
- Employee Count: 12,234 as on Jun 30, 2026
- Investors: Cross Creek, Archer Venture Capital and 22 Others
- Latest Funding Round: Post IPO, Jun 02, 2020, $*****
- Highlight: Public
3. Rover
App-based pet sitting marketplace. The platform connects dog owners with dog sitters who look after pets at owners own homes. It allows users to find other pet-care service providers and book using the platform by making an online payment. Its service offerings include dog boarding, house sitting, dog walking, pet grooming, and more. The app is available for iOS and Android devices.
Key facts about Rover
- Founded Year: 2011
- Location: Olympia (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $409M
- Employee Count: 11,752 as on Jun 30, 2026
- Investors: TCV, Cross Creek and 31 Others
- Latest Funding Round: Venture Debt, May 24, 2018, $*****
- Highlight: Acquired
4. Coupang
Online marketplace offering multi-category consumer products. The product catalog includes fashion, beauty, stationery, sports, health care, books, toys, smoking products, pet supplies, groceries, automobiles, electronics, and more.
Key facts about Coupang
- Founded Year: 2010
- Location: Seoul (South Korea)
- Annual Revenue: $1B+ as on Dec 31, 2018
- Stage: Public
- Total Funding till date: $3.9B
- Employee Count: 1,001 - 5,000 as on Mar 01, 2026
- Investors: HTIF, ADS Ventures and 49 Others
- Latest Funding Round: Series F, Dec 20, 2019, $*****
- Highlight: Public
5. Scopely
Developer of interactive entertainment and video games across multiple platforms. The company creates, publishes, and operates immersive games. It utilizes a technology platform to support a diversified portfolio in the games industry. The company focuses on building long-lasting game experiences.
Key facts about Scopely
- Founded Year: 2011
- Location: Culver City (United States)
- Annual Revenue: £1M - £10M as on Dec 31, 2021
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $1.02B
- Employee Count: 3,862 as on Jun 30, 2026
- Investors: New Enterprise Associates, Cross Creek and 70 Others
- Latest Funding Round: Series E, Oct 28, 2020, $*****
- Highlight: Acquired
Cross Creek's Year-on-Year Investment Trends
Cross Creek has invested in 116 companies over the last 20 years, with an average of 3 new investments annually in the last 10 years. In 2025, it made 3 investments. Its most recent first time investment was in WeTravel and most recent follow-on round was in Novidea.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 3 | 0 | 3 |
2024 | 2 | 1 | 3 |
2023 | 1 | 1 | 2 |
2022 | 1 | 0 | 1 |
2021 | 3 | 0 | 3 |
2020 | 1 | 0 | 1 |
2019 | 3 | 3 | 6 |
2018 | 7 | 2 | 9 |
2017 | 5 | 2 | 7 |
Cross Creek's Investments by Stage
Cross Creek is primarily an Late Stage Investor investor majorly investing in Series C (21) rounds where average round size is $804M, Series E (16) rounds where average round size is $1.13B and Series B (12) rounds where average round size is $459M.Stage of entry | No. of Investments |
|---|---|
Series C | 21 |
Series E | 16 |
Series B | 12 |
Series D | 8 |
Series A | 4 |
Others | 4 |
Note: We have considered here, only first round of investments
Cross Creek's Investments by Sector
Cross Creek has a diverse portfolio, with companies operating in the Enterprise Applications, Enterprise Infrastructure, FinTech, Life Sciences and Vertical SaaS. Notably, it has invested in 97 Tech companies, 92 Enterprise (B2B) companies, 69 Software companies and at least 50 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 41 |
Enterprise Infrastructure | 13 |
FinTech | 11 |
Life Sciences | 11 |
Vertical SaaS | 11 |
Others | 66 |
Note: We have considered here, only first round of investments
Cross Creek's Investments by Geography
Cross Creek has made most investments in United States (65), followed by China where it has made 1 investment.Country | No. of Investments |
|---|---|
United States | 65 |
China | 1 |
India | 1 |
Ireland | 1 |
Note: We have considered here, only first round of investments
Cross Creek's recent investments
Cross Creek has not made any investment in 2026 so far.Here are the most recent investments by Cross Creek:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Sep 02, 2025 | United States | Series C | 9933 | [+2] | |
Feb 11, 2025 | United States | Series C | 9286 | [+7] | |
Jan 28, 2025 | United States | Series C | 6695 | [+5] | |
Sep 04, 2024 | United States | Series C | 7034 | ||
Jul 23, 2024 | United States | Series C | 2384 |
Unicorns in Cross Creek's Portfolio
Cross Creek has 9 unicorns in its portfolio - Pendo, PandaDoc, DataRobot and others. The most recent unicorn in their portfolio is Pendo. It became a unicorn in 2021, 2 years after Cross Creek first invested in it.Here is a list of unicorns in Cross Creek's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
78 | Provider of a platform for product experience and analytics management | 2013 | Raleigh | Series F | {mphyek | ||
70 | Provider of document management and automation platform with e-signature capabilities | 2011 | San Francisco | Series C | vnuncnn | ||
71 | Provider of an agent workforce platform for enterprise artificial intelligence | 2012 | Boston | Series G | aguvkev | ||
69 | Provider of data-driven analytics and open banking API for businesses | 2010 | Lehi | Series C | fzsfemo | ||
71 | Provider of solutions for businesses to visualize, plan, and build their business | 2010 | South Jordan | Series C | lobxyz{ |
IPOs and Publicly Listed companies in Cross Creek's Portfolio
11 of Cross Creek's portfolio companies have become public. Klaviyo got listed on the New York Stock Exchange (NYSE), in Sep 2023 at marketcap of $576M and Braze got listed on the National Association of Securities Dealers Automated Quotations (NASDAQ) at marketcap of $5.87B.Here are Cross Creek's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Sep 20, 2023 | - | - | 8446 | |
Nov 17, 2021 | Oct 03, 2018 | Series E | 8532 | |
Jun 30, 2021 | - | - | 7521 | |
Mar 11, 2021 | - | - | 3596 | |
Dec 12, 2019 | Apr 02, 2019 | Series G | 2057 |
Acquired companies in Cross Creek's Portfolio
65 companies from Cross Creek's portfolio have been acquired. The most recent acquisition was Care.com in Mar 2026 by Pacific Avenue Capital Partners for $*****.Here are Cross Creek's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Mar 02, 2026 | - | - | 2834 | |
Sep 24, 2025 | Jul 17, 2015 | Series E | 6240 | |
Aug 06, 2025 | - | - | 9855 | |
May 28, 2025 | Sep 10, 2014 | Series E | 5155 | |
May 25, 2025 | - | - | 6181 |
Team profile of Cross Creek
Cross Creek has a team of 17 members including 7 Partners and 2 Principals located in United States. Cross Creek's team does not sit on the board of any company as of now.Here is a list of top team members in Cross Creek:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Salt Lake City | - | - | |
Partner | Salt Lake City | - | ||
Partner | Salt Lake City | - | ||
Partner | Los Angeles | - | - | |
Partner | Salt Lake City | - | - | |
Partner | Mckinney | - | - | |
Partner | Union | - | - | |
Principal | Sandy | - | ||
Principal | Salt Lake City | - | - |
Co-investors of Cross Creek
Over the past 20 years, 564 investors have co-invested in Cross Creek's portfolio companies. This includes funds and angels.
- Invested before Cross Creek: Meritech, SVB and 343 others have invested in rounds before Cross Creek. There are 7 companies where Meritech has invested before Cross Creek and 6 companies where SVB has invested before Cross Creek.
- Top Co-investors of Cross Creek: 120 investors entered a company along with Cross Creek. These include investors like Greenspring Associates (6 companies).
- Invested after Cross Creek: A total of 99 investors have invested in Cross Creek's portfolio after their investments. Top Investors include Declaration Partners (2 companies), CapitalG (2 companies) and EDBI (2 companies).
Recent News related to Cross Creek
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Geothermal explorer Zanskar raises USD 115m in Series C roundRenewables Now•Jan 22, 2026•Zanskar, Spring Lane Capital, Gvpclimate, Susquehanna International Group and 14 others
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Sardine AI Raises $70M to Make Fraud and Compliance Teams More Productiveintelligence360•Feb 20, 2025•Sardine Technologies, Activant Capital, Andreessen Horowitz, Nyca Partners and 5 others
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Sardine AI Raises $70M in Series C FundingFinSMEs•Feb 11, 2025•Sardine Technologies, Activant Capital, Andreessen Horowitz, Nyca Partners and 12 others
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Centana Growth Partners Acquires Majority Stake in Hippo’s First Connect Insurance ServicesFinancial Times•Nov 08, 2024•Centana Growth Partners, Firstconnectinsurance, Hippo, PruVen Capital and 2 others
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Level AI Closes $39.4m Series C FundingFinSMEs•Aug 08, 2024•The Level, Adams Street Partners, Cross Creek, BrightLoop and 3 others
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Level AI Closes $39.4m In Series C Funding To Enhance CX With AI-Driven Quality Assurance SolutionsMiami Herald•Jul 23, 2024•The Level, Adams Street Partners, Cross Creek, BrightLoop and 3 others
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Novidea Secures Additional $30 Million From HarbourVest Partners, Bringing Total Raised to $120 MillionFintech Finance•Apr 09, 2024•Novidea, HarbourVest Partners, Battery Ventures, Cross Creek and 5 others
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OMERS Growth Equity leads Carrum Health’s $45M Series C to expand cancer careTechCrunch+•May 30, 2023•Carrum Health, Revelation Partners, Tiger Global Management, Wildcat Venture Partners and 3 others
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Israeli insurtech software co Novidea raises $50mTechiLive.in•May 03, 2023•Novidea, Cross Creek, Battery Ventures, Israel Growth Partners and 3 others
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Manufacturing matchmaker Fictiv raises $100M for supply chain pushMedical Design & Outsourcing•May 05, 2022•Fictiv, Activate Capital, Angeleno Group, Cross Creek and 6 others
