When was Objective Platform founded?

Objective Platform was founded in 2014 and raised its 1st funding round 6 years after it was founded.

Where is Objective Platform located?

Objective Platform is headquartered in Amsterdam, Netherlands.

Who is the current CEO of Objective Platform?

Rudy De Back and In Memoriam André Merkus s of Objective Platform.

How many employees does Objective Platform have?

As of Sep 30, 2026, the latest employee count at Objective Platform is 44.

Is Objective Platform a funded company?

Objective Platform is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on 2020.

When was the latest funding round of Objective Platform?

Objective Platform's latest funding was a $***** Seed round on 2020, with participation from 1 investor.

Where does Objective Platform rank among its competitors?

Objective Platform ranks 23rd amongst 58 active competitors, of which 10 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Kurtosys, which secured $3M in Aug, 2026.

Who are the top competitors of Objective Platform?

Objective Platform's top competitors include Kurtosys, Synthesis Technology and Mushroom Wealth. Among them, Kurtosys secured the most recent funding round in August, 2026.

Objective Platform - 2026 Company Profile, Team, Funding & Competitors

Objective Platform is a seed company based in Amsterdam (Netherlands), founded in 2014 by Rudy De Back, Willem Van Der Weide and In Memoriam André Merkus. It operates as a Marketing analytical solutions for media investments. Objective Platform has raised an undisclosed amount in funding. The company has 58 active competitors, including 10 funded and 7 that have exited. Its top competitors include companies like Kurtosys, Synthesis Technology and Mushroom Wealth.

Company Details

Marketing analytical solutions for media investments. It features tools for tracking & optimizing multi-media investments, improving customer efficiency, prediction modelling software, budget allocation, and management of returns on investments. Also, provides access to insights to control and manage media investments.

Website: www.objectiveplatform.com/
Part Of

Key Metrics

Founded Year

2014

Location

Amsterdam, Netherlands

Stage

Seed

Latest Funding Round

Seed, 2020, $*****

Investors

AccelerAsia & 1 more

Ranked

23^rd among 58 active competitors

Employee Count

44 as on Sep 30, 2026

Similar Companies

Kurtosys & 78 more

View Objective Platform's full profile

Objective Platform has raised funding over 1 round. Its latest funding round was a Seed round on 2020 for $*****. 1 investor participated in its latest round. Objective Platform has 2 institutional investors.

Here is the list of recent funding rounds of Objective Platform:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2020	9900	Seed	1997	6587	6917	4995

Access funding benchmarks and valuations. Sign up today!

View details of Objective Platform's funding rounds and investors

The founders of Objective Platform are Rudy De Back, Willem Van Der Weide and In Memoriam André Merkus.

Here are the details of Objective Platform's key team members:

Rudy De Back: Co-Founder & CEO of Objective Platform and founder of 1 other company.
Willem Van Der Weide: Co-Founder of Objective Platform.
In Memoriam André Merkus: Co-founder and CEO of Objective Platform.

View details of Objective Platform's Founder profiles and Board Members

Objective Platform's employee count trend

Objective Platform has 44 employees as of Sep 26. Here is Objective Platform's employee count trend over the years:

Employee count trend for Objective Platform

Uncover Objective Platform's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Objective Platform include Kurtosys, Synthesis Technology and Mushroom Wealth. Here is the list of Top 10 competitors of Objective Platform, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Kurtosys 2002, London (United Kingdom), Public	Cloud-based digital marketing for asset managers	$25.3M	Triangle Peak Partners, Vistara Growth & 3 others	52/100
2nd	Synthesis Technology 1998, Chicago (United States), Acquired	Sales & marketing solutions for investment firms	-	Concentric Equity Partners	43/100
3rd	Mushroom Wealth 2014, Shenzhen (China), Series A	SaaS-based marketing platform for financial institutions	$6.1M	South China Venture Capital, Richland Equities ... & 1 others	36/100
4th	Adesso Sherman Oaks (United States), Series A	AI-based CPG trade management solutions for e-commerce brands	$6M	Seneca Partners, Stonehenge Partners	35/100
5th	SparkUp 2013, Paris (France), Unfunded	Platform assisting in fundraising campaigns	-	-	34/100
6th	Simple2Trade 2014, Singapore (Singapore), Funding Raised	Marketing Tools for Brokers and Trading Companies	-	-	33/100
7th	onvista media 2007, Frankfurt Am Main (Germany), Acquired	Marketing solution for financial institutions	-	-	33/100
8th	AirFund 2021, Paris (France), Series A	SaaS-based platform providing fund distribution and marketing solutions to fund managers	$6.41M	Amundi, CA Indosuez Wealth & 1 others	31/100
9th	Vesel Interactive 2011, New York City (United States), Seed	Options data portal providing transparency and insights for informed trading decisions	-	SenaHill Partners	31/100
10th	Veriday 2021, Mississauga (Canada), Unfunded	Digital marketing solutions for financial advisors	-	-	30/100
23rd	Objective Platform 2014, Amsterdam (Netherlands), Seed	Marketing analytical solutions for media investments	-	AccelerAsia, Newion	29/100