Where is Observant located?

Observant is headquartered in Fitzroy, Australia.

Who is the current CEO of Observant?

J Matthew Pryor of Observant. They have also founded 1 company.

How many employees does Observant have?

As of Aug 31, 2026, the latest employee count at Observant is 6.

Where does Observant rank among its competitors?

Observant ranks 460th amongst 1738 active competitors, of which 153 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was GrainChain, which secured $3M in Sep, 2025.

Who are the top competitors of Observant?

Observant's top competitors include CropX, xFarm and Semios. Among them, GrainChain secured the most recent funding round in September, 2025.

Observant - 2026 Company Profile, Team & Competitors

Company Details

Farm water management solutions optimizing consumption, reducing costs, and improving productivity. They provide farmers with tools and insights to efficiently manage water resources. The company offers a reliable and functional platform for farming operations, including water level monitoring, image capture, soil moisture monitoring, weather monitoring, pump management, flow and line monitoring, and irrigation scheduling. Their solutions enable remote monitoring and control of farm operations via mobile devices. They offer software platforms and telemetry modules. The company helps minimize risks, maximize plant growth, improve farm efficiency, and make informed crop management decisions. They provide solutions for water monitoring and control, contributing to sustainable agriculture and resource management.

Website: observant.net
Social

Key Metrics

Founded Year

2003

Location

Fitzroy, Australia

Stage

Acquired

Ranked

460^th among 1738 active competitors

Employee Count

6 as on Aug 31, 2026

Similar Companies

The Climate & 2022 more

Exit Details

Acquired by Jain Irrigation Systems (Feb 07, 2017)

View Observant's full profile

Observant got acquired by Jain Irrigation Systems on Feb 07, 2017.

Click here to take a look at Observant's acquisition in detail

Observant has not raised any funding rounds yet.

The founders of Observant is J Matthew Pryor.

Here are the details of Observant's key team members:

J Matthew Pryor: Co-Founder of Observant.

View details of Observant's Founder profiles and Board Members

Observant's employee count trend

Observant has 6 employees as of Aug 26. Here is Observant's employee count trend over the years:

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Top competitors of Observant include CropX, xFarm and Semios. Here is the list of Top 10 competitors of Observant, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	CropX 2013, Tel Aviv (Israel), Series C	Provider of digital agronomy platform for precision hardware and software	$51.4M	Aliaxis, Sumitomo & 45 others	66/100
2nd	xFarm 2017, Milan (Italy), Series C	Farm management app optimizing agriculture through technology and sustainable practices	$60.3M	United Ventures, Novacapital & 12 others	64/100
3rd	Semios 2010, Vancouver (Canada), Series C	Provider of agricultural technology for crop monitoring and farm management	$225M	Morningside, Morningside & 10 others	63/100
4th	CropIn 2010, Bengaluru (India), Series C	Provider of cloud-based platform delivering agriculture data and intelligence solutions	$54M	Chiratae Ventures, ImpactAssets & 40 others	63/100
5th	GrainChain 2013, Mcallen (United States), Series B	Provider of blockchain-based solutions for streamlining the global agricultural supply chain	$42.7M	Overstock, Beyond & 4 others	61/100
6th	Gramophone 2016, Indore (India), Acquired	Provider of technology solutions designed to empower farmers and improve yields	$27.5M	Info Edge, Info Edge Ventures & 37 others	58/100
7th	Solinftec 2007, Aracatuba (Brazil), Series D	Provider of AI and SaaS-based solutions for the automation of agriculture operations	$162M	AgFunder, Blue like an Orange & 7 others	58/100
8th	WRMS 2004, Gurugram (India), Seed	Provider of tech-enabled solutions for farmers	$2.25M	UPL, SIDBI Venture Capital & 21 others	57/100
9th	eAgronom 2016, Poland, Series A	Provider of farm management solutions	$26.7M	Superangel, Iron Wolf Capital & 22 others	56/100
10th	Granular 2009, San Francisco (United States), Acquired	Developer of a farm management and analytics platform	$48.8M	Tao Capital Partners, Google Ventures & 9 others	53/100
460th	Observant 2003, Fitzroy (Australia), Acquired	Farm water management solutions optimizing consumption, reducing costs, and improving productivity	-	-	25/100