When was Oriflame founded?

Oriflame was founded in 1967 and raised its 1st funding round 50 years after it was founded.

Where is Oriflame located?

Oriflame is headquartered in Schaffhausen, Switzerland. It is registered at Unit no. DJ-1110, 11th Floor, DLF Tower-B, Plot no. 11, Jasola, Sukhdev Vihar, South Delhi, New Delhi, Delhi, India, 110025.

How many employees does Oriflame have?

As of Sep 30, 2026, the latest employee count at Oriflame is 27746.

Is Oriflame a funded company?

Oriflame is a funded company, having raised a total of $***** in its 1st and only funding round, a Conventional Debt round on Sep 14, 2017.

When was the latest funding round of Oriflame?

Oriflame's latest funding was a $***** Conventional Debt round on Sep 14, 2017, with participation from 5 investors.

What is the annual revenue of Oriflame?

Annual revenue of Oriflame is between ₹100 Cr and ₹500 Cr as on Mar 31, 2025

Where does Oriflame rank among its competitors?

Oriflame ranks 1st amongst 16 active competitors, none of which are funded.

Who are the top competitors of Oriflame?

Oriflame's top competitors include Kanebo, Beneva Black and Soeder. Among them, Oriflame secured the most recent funding round in September, 2017.

Oriflame - 2026 Company Profile, Team, Funding, Competitors & Financials

Oriflame is a public company based in Schaffhausen (Switzerland), founded in 1967 by Robert Jochnick, Jonas Jochnick and Jonas Haggqvist. It operates as a Direct seller of beauty and wellness products. Oriflame has raised an undisclosed amount in funding. The company has 16 active competitors, including 1 that has exited. Its top competitors include companies like Kanebo, Beneva Black and Soeder.

Company Details

Direct seller of beauty and wellness products. It operates a multi-level marketing model, offering a catalog of cosmetics, skincare, and personal care items. The company utilizes a network of independent distributors to reach consumers. These distributors sell products directly to customers and build their own teams, earning commissions on sales. The business model relies on the distributors' efforts to generate sales and expand the network.

Website: www.oriflame.com/
Social
Phone Number: +41 **********
Registered Address: Unit no. DJ-1110, 11th Floor, DLF Tower-B, Plot no. 11, Jasola, Sukhdev Vihar, South Delhi, New Delhi, Delhi, India, 110025

Key Metrics

Founded Year

1967

Location

Schaffhausen, Switzerland

Stage

Public

Latest Funding Round

Conventional Debt, Sep 14, 2017, $*****

Investors

UBS & 6 more

Ranked

1^st among 16 active competitors

Annual Revenue

₹100 - ₹500 Cr as on Mar 31, 2025

Employee Count

27,746 as on Sep 30, 2026

Investment & Acquisitions

Frontier Car Group

Similar Companies

Amway & 107 more

Exit Details

Public

View Oriflame's full profile

Oriflame is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
ORIFLAME KOZMETIKA CROATIA D.O.O. CIN: 80010832570 , Croatia, Active	Dec 06, 1995	€0 - €1M (As on Dec 31, 2024)	-
ORIFLAME INDIA PRIVATE LIMITED CIN: U74899DL1994PTC061083 , India, Active	Aug 25, 1994	₹100 - ₹500 Cr (As on Mar 31, 2025)	88 (As on Oct 31, 2024)

Oriflame has raised funding over 1 round. Its latest funding round was a Conventional Debt round on Sep 14, 2017 for $*****. 5 investors participated in its latest round. Oriflame has 7 institutional investors.

Here is the list of recent funding rounds of Oriflame:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 14, 2017	5091058	Conventional Debt	7940117	8244476	3629883	6678331

Access funding benchmarks and valuations. Sign up today!

View details of Oriflame's funding rounds and investors

The founders of Oriflame are Robert Jochnick, Jonas Jochnick and Jonas Haggqvist. Anna Malmhake is the CEO of Oriflame.

Here are the details of Oriflame's key team members:

Robert Jochnick: Co-Founder of Oriflame.
Jonas Jochnick: Co-Founder of Oriflame.
Jonas Haggqvist: Founder & Chairman - Tunisia of Oriflame.
Anna Malmhake: CEO of Oriflame.

View details of Oriflame's Founder profiles and Board Members

Oriflame's employee count trend

Oriflame has 27,746 employees as of Sep 26. Here is Oriflame's employee count trend over the years:

Uncover Oriflame's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Oriflame include Kanebo, Beneva Black and Soeder. Here is the list of Top 10 competitors of Oriflame, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Oriflame 1967, Schaffhausen (Switzerland), Public	Direct seller of beauty and wellness products	-	UBS, BBVA & 5 others	64/100
2nd	Kanebo 1887, Zurich (Switzerland), Unfunded	Internet first brand offering skin, makeup & hair care products	-	-	36/100
3rd	Beneva Black 2017, Baar (Switzerland), Unfunded	Internet first brand offering multi-category beauty products	-	-	24/100
4th	Soeder 2013, Zurich (Switzerland), Unfunded	Provider of natural care products made with self-made materials.	-	-	21/100
5th	Pink Box 2011, Zug (Switzerland), Unfunded	Subscription service providing curated beauty and cosmetic products	-	-	20/100
6th	Rokai 2020, Morges (Switzerland), Unfunded	Internet first brand of perfume, candles, essential & massage oils	-	-	20/100
7th	Kiyo 2019, Schwyz (Switzerland), Unfunded	Brand offering a range of natural and sustainable dental products, including toothpaste, mouthwash, and mouth care solutions	-	-	19/100
8th	Naturals&co 2015, Tavannes (Switzerland), Unfunded	Internet first brand of baby, face, makeup & hair care products	-	-	18/100
9th	Walgenbach Cham (Switzerland), Unfunded	Retailer of health supplements, Web3 domain packages, and related products	-	-	16/100
10th	Young Nails 2009, Lugano (Switzerland), Unfunded	Professional nail cosmetics and beauty products distributor and retailer offering a range of products and services for nail technicians and enthusiasts	-	-	16/100