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Amway - About the company

Amway is a public company based in Ada Township (United States), founded in 1959. It operates as an Offering nutritional supplements and multi-category beauty & personal care products. The company has 425 active competitors, including 15 funded and 21 that have exited. Its top competitors include companies like Glossier, E.L.F Cosmetics and Sugar Cosmetics.

Company Details

Amway manufactures and markets nutrition, beauty, body and bath products. Its product range includes nutrition supplements, beauty products, bath and body products, home products, jewelry, food and beverages, fragrances and oral care products and etc. It sells its products through direct selling and also online. It conducts business through a number of companies in more than a hundred countries and territories around the world. The company operates as a subsidiary of Alticor.
Social
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Email ID
*****@amway.com
Phone Number
+1 **********
Part Of
Registered Address
7575 FULTON STREET EAST, ADA, 49355, MI
Key Metrics
Founded Year
1959
Location
Ada Township, United States
Stage
Public
Ranked
Employee Count
2,441 as on Jul 31, 2026
Similar Companies
Exit Details
Public

Amway's IPO details

Amway got listed on May 11, 2006.
Click here to take a look at Amway's IPO in detail
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Amway's funding and investors

Amway has not raised any funding rounds yet.

Amway's founders and board of directors

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Amway's employee count trend

Amway has 2,441 employees as of Jul 26. Here is Amway's employee count trend over the years:
Employee count trend for Amway
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Amway's Competitors and alternates

Top competitors of Amway include Glossier, E.L.F Cosmetics and Sugar Cosmetics. Here is the list of Top 10 competitors of Amway, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Amway
Amway
1959, Ada Township (United States), Public
Offering nutritional supplements and multi-category beauty & personal care products
-
-
69/100
2nd
Logo for Glossier
Glossier
2005, New York City (United States), Series E
Internet first brand offering multicategory beauty products
$266M
69/100
3rd
Logo for E.L.F Cosmetics
E.L.F Cosmetics
2004, Oakland (United States), Public
Internet first brand offering multi category color cosmetics
-
66/100
4th
Logo for Sugar Cosmetics
Sugar Cosmetics
2012, Mumbai (India), Series D
Platform offering cosmetic and personal care products
$96.3M
62/100
5th
Logo for Rodan + Fields
Rodan + Fields
2002, San Francisco (United States), Late Stage
Dermatologist-created skincare and haircare products for various skin and hair concerns
-
61/100
6th
Logo for Julep
Julep
2007, Seattle (United States), Acquired
Fuss-free beauty brand offering easy-to-use makeup and skincare products
$65.7M
58/100
7th
Logo for Drunk Elephant
Drunk Elephant
2012, Houston (United States), Acquired
Manufacturer of skincare, haircare, and body care products
$8.33M
55/100
8th
Logo for Mary Kay
Mary Kay
1963, Addison (United States), Unfunded
Manufacturer and seller of skin care & color cosmetic products
-
-
55/100
9th
Logo for hers
hers
2016, San Francisco (United States), Funding Raised
Internet first brand offering multi-category beauty products
-
53/100
10th
Logo for W
W
2023, Sacramento (United States), Series A
Manufactures and markets vitamin-infused deodorants, body sprays, and body washes with a focus on providing effective and natural personal care products
$14M
51/100
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Amway's Investments and acquisitions

Amway has made no investments or acquisitions yet.

Reports related to Amway

Here is the latest report on Amway's sector:

News related to Amway

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Media has covered Amway for a total of 3 events in the last 1 year, 1 of them has been about company updates.
Amway registers lower quarterly earningsThe Star OnlineNov 19, 2025Amway
Amway names President & CEOGlobal CosmeticNewsOct 09, 2024Amway
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