OTTO - About the company
OTTO is a funded company based in Hamburg (Germany), founded in 1949 by Soren Nilsson and Werner Otto. It operates as an Online marketplace platform offering multi-category products. OTTO has raised an undisclosed amount in funding. The company has 307 active competitors, including 8 funded and 31 that have exited. Its top competitors include companies like Amazon, eBay and Daraz.
Company Details
Online marketplace platform offering multi-category products. The product catalog includes fashion apparel, footwear, innerwear for men and women, toys, home furniture and decor, home textiles, consumer electronics, sports, and more. The mobile application is available for both iOS & Android users.
- Website
- www.otto.de/
- Social
- Email ID
- *****@otto.de
- Phone Number
- +49 **********
Key Metrics
Founded Year
1949
Location
Hamburg, Germany
Stage
Funding Raised
Latest Funding Round
Investors
Ranked
6th among 307 active competitors
Annual Revenue
€1B+ as on Feb 28, 2023
Employee Count
4,485 as on Jul 31, 2026
Legal entities associated with OTTO
OTTO is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
OTTO Payments GmbH CIN: K1101_HRB156951 , Germany, Active | May 07, 2019 | - | 169 (As on Feb 28, 2023) | |
Otto GmbH CIN: HRB230532 , Germany, Active | Jul 13, 1981 | €1B+ (As on Feb 28, 2023) | 41186 (As on Dec 31, 2023) | |
Otto (GmbH & Co KG) CIN: HRA62024 , Germany, Active | €1B+ (As on Feb 28, 2023) | 41186 (As on Dec 31, 2023) |
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OTTO's funding and investors
OTTO has raised funding over 1 round. OTTO has 1 institutional investor.
Here is the list of recent funding rounds of OTTO:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 2017 | 7635188 | Conventional Debt | 7708259 | 3750713 | 9477741 | 6716272 |
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OTTO's founders and board of directors
Founder? Claim ProfileHere are the details of OTTO's key team members:
- Soren Nilsson: Former Co-Founder of OTTO.
- Werner Otto: Former Co-Founder of OTTO.
- Beixi Xu: CEO of OTTO.
View details of OTTO's Founder profiles and Board Members
OTTO's employee count trend
OTTO has 4,485 employees as of Jul 26. Here is OTTO's employee count trend over the years:
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OTTO's Competitors and alternates
Top competitors of OTTO include Amazon, eBay and Daraz. Here is the list of Top 10 competitors of OTTO, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Amazon 1994, Seattle (United States), Public | Online marketplace and cloud computing provider | $8M | 85/100 | |
2nd | eBay 1995, San Jose (United States), Public | Online retailer of electronics, cars, fashion, collectibles, sports, and more | - | 81/100 | |
3rd | App-based online marketplace for multi-category consumer products | $56.3M | 72/100 | ||
4th | Groupon 2007, Chicago (United States), Public | Online marketplace offering deals on multi-category products and services | $980M | 70/100 | |
5th | Recharge.com 2012, Nijmegen (Netherlands), Acquired | Online retailer of mobile top-ups, gift cards, and payment cards | $60.3M | 69/100 | |
6th | Online marketplace platform offering multi-category products | - | 55/100 | ||
7th | Online retailer of multi-category products | - | - | 53/100 | |
8th | Online retailer of clothing, shoes, and fashion accessories for customers | - | - | 48/100 | |
9th |  LUDWIG BECK 1861, Germany, Public | Online retailer of beauty products, fashion apparel, and home goods | - | - | 48/100 |
10th | Online retailer of horizontal consumer goods | - | - | 45/100 |
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OTTO's Investments and acquisitions
OTTO has made no investments or acquisitions yet.
Reports related to OTTO
Here is the latest report on OTTO's sector:
News related to OTTO
Filter this listMedia has covered OTTO for a total of 4 events in the last 1 year, 3 of them have been about company updates.
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Otto Group increases profit significantly despite declining revenuemanager magazin•May 28, 2026•OTTO
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EightSix Launches Brand Studio: A Brand Music Intelligence SystemWebDisclosure•Mar 16, 2026•EightSix, SoundOut, Cyanite, OTTO and 3 others
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OTTO Introduces iPhone Based Visual Product Search for Enhanced ShoppingEuropaWire•Mar 03, 2026•OTTO
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Dallas’ Trinity Consultants Acquires Building Analytics Platform OTTODallas Innovates•Jul 26, 2024•Trinity Consultants, OTTO
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Hill’s Pet Nutrition partners with veterinary software companyPet Food Processing•Sep 19, 2023•Hill's Pet Nutrition, OTTO
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