When was OTTO founded?

OTTO was founded in 1949 and raised its 1st funding round 68 years after it was founded.

Where is OTTO located?

OTTO is headquartered in Hamburg, Germany.

How many employees does OTTO have?

As of Sep 30, 2026, the latest employee count at OTTO is 4451.

Is OTTO a funded company?

OTTO is a funded company, having raised a total of $***** in its 1st and only funding round, a Conventional Debt round on Jun 2017.

When was the latest funding round of OTTO?

OTTO's latest funding was a $***** Conventional Debt round on Jun 2017, with participation from 0 investor.

What is the annual revenue of OTTO?

Annual revenue of OTTO is more than €1B as on Feb 28, 2023

Where does OTTO rank among its competitors?

OTTO ranks 8th amongst 135 active competitors, of which 7 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Etsy, which secured $650M in Jun, 2025.

Who are the top competitors of OTTO?

OTTO's top competitors include Amazon, eBay and Etsy. Among them, Etsy secured the most recent funding round in June, 2025.

OTTO - 2026 Company Profile, Team, Funding, Competitors & Financials

OTTO is a funded company based in Hamburg (Germany), founded in 1949 by Soren Nilsson and Werner Otto. It operates as an Online marketplace platform offering multi-category products. OTTO has raised an undisclosed amount in funding. The company has 135 active competitors, including 7 funded and 24 that have exited. Its top competitors include companies like Amazon, eBay and Etsy.

Company Details

Online marketplace platform offering multi-category products. The product catalog includes fashion apparel, footwear, innerwear for men and women, toys, home furniture and decor, home textiles, consumer electronics, sports, and more. The mobile application is available for both iOS & Android users.

Website: www.otto.de/
Social
Email ID: *****@otto.de
Phone Number: +49 **********
Part Of

Key Metrics

Founded Year

1949

Location

Hamburg, Germany

Stage

Funding Raised

Latest Funding Round

Conventional Debt, Jun 2017, $*****

Investors

Equistone Partners Europe

Ranked

8^th among 135 active competitors

Annual Revenue

€1B+ as on Feb 28, 2023

Employee Count

4,451 as on Sep 30, 2026

Similar Companies

Flipkart & 3197 more

View OTTO's full profile

OTTO is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
OTTO Payments GmbH CIN: K1101_HRB156951 , Germany, Active	May 07, 2019	-	169 (As on Feb 28, 2023)
Otto (GmbH & Co KG) CIN: HRA62024 , Germany, Active		€1B+ (As on Feb 28, 2023)	41186 (As on Dec 31, 2023)
Otto GmbH CIN: HRB230532 , Germany, Active	Jul 13, 1981	€1B+ (As on Feb 28, 2023)	41186 (As on Dec 31, 2023)

OTTO has raised funding over 1 round. OTTO has 1 institutional investor.

Here is the list of recent funding rounds of OTTO:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 2017	2045195	Conventional Debt	2032252	3039720	2588602	2605337

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View details of OTTO's funding rounds and investors

The founders of OTTO are Soren Nilsson and Werner Otto. Beixi Xu is the CEO of OTTO.

Here are the details of OTTO's key team members:

Soren Nilsson: Former Co-Founder of OTTO.
Werner Otto: Former Co-Founder of OTTO.
Beixi Xu: CEO of OTTO.

View details of OTTO's Founder profiles and Board Members

OTTO's employee count trend

OTTO has 4,451 employees as of Sep 26. Here is OTTO's employee count trend over the years:

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Top competitors of OTTO include Amazon, eBay and Etsy. Here is the list of Top 10 competitors of OTTO, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Amazon 1994, Seattle (United States), Public	Online marketplace and cloud computing provider	$8M	Kleiner Perkins, 2020 Ventures & 48 others	85/100
2nd	eBay 1995, San Jose (United States), Public	Online retailer of electronics, cars, fashion, collectibles, sports, and more	-	Elliott Management, Starboard Value & 10 others	79/100
3rd	Etsy 2005, Dublin (Ireland), Public	Online marketplace offering multi-category products from independent designers	$98M	Accel, Union Square Ventures & 24 others	77/100
4th	Daraz 2012, Singapore (Singapore), Acquired	App-based online marketplace for multi-category consumer products	$56.3M	British International Investment, Tengelmann Ventures ... & 1 others	71/100
5th	Groupon 2007, Chicago (United States), Public	Online marketplace offering deals on multi-category products and services	$980M	Silver Lake, TCV & 29 others	71/100
6th	Recharge.com 2012, Nijmegen (Netherlands), Acquired	Online retailer of mobile top-ups, gift cards, and payment cards	$60.3M	Prime Ventures, SmartFin & 3 others	68/100
7th	Redbubble 2006, San Francisco (United States), Public	Online marketplace offering artist-designed products	$12.3M	Saniel Ventures, Denali Venture Partners & 5 others	56/100
8th	OTTO 1949, Hamburg (Germany), Funding Raised	Online marketplace platform offering multi-category products	-	Equistone Partners Europe	55/100
9th	Baur 1925, Burgkunstadt (Germany), Unfunded	Online retailer of multi-category products	-	-	50/100
10th	Quelle 1927, Burgkunstadt (Germany), Unfunded	Online retailer of horizontal consumer goods	-	-	45/100