When was Paidy founded?

Paidy was founded in 2014 and raised its 1st funding round within a year of its incorporation.

Where is Paidy located?

Paidy is headquartered in Tokyo, Japan.

How many employees does Paidy have?

As of Jun 30, 2026, the latest employee count at Paidy is 178.

Is Paidy a funded company?

Paidy is a funded company, having raised a total of $281M across 8 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jul 29, 2014.

When was the latest funding round of Paidy?

Paidy's latest funding was a $***** Series D round on Mar 30, 2021, with participation from 3 investors.

Where does Paidy rank among its competitors?

Paidy ranks 6th amongst 266 active competitors, of which 70 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Addi, which secured $85M in Jul, 2026.

Who are the top competitors of Paidy?

Paidy's top competitors include PayPal, Square and Klarna. Among them, Addi secured the most recent funding round in July, 2026.

Paidy - 2026 Company Profile, Team, Funding & Competitors

Paidy is an acquired company based in Tokyo (Japan), founded in 2014 by Lee Smith. It operates as an App-based lending platform for purchase financing. Paidy has raised $281M in funding from investors like ITOCHU, Arbor Ventures and Tybourne Capital Management. The company has 266 active competitors, including 70 funded and 51 that have exited. Its top competitors include companies like PayPal, Square and Klarna.

Company Details

Paidy provides an app-based lending platform for purchase financing. It enables users to make installment payments for online/offline products. Payments can be done via bank transfer or auto-debit from the bank account. The app is available on both IOS and Android platforms.

Website: paidy.com
Social
Email ID: *****@paidy.com
Part Of

Key Metrics

Founded Year

2014

Location

Tokyo, Japan

Stage

Acquired

Total Funding

$281M in 8 rounds

Latest Funding Round

Series D, Mar 30, 2021, $*****

Investors

ITOCHU & 29 more

Ranked

6^th among 266 active competitors

Employee Count

178 as on Jun 30, 2026

Similar Companies

PayPal & 223 more

Exit Details

Acquired by PayPal (Sep 07, 2021)

View Paidy's full profile

Paidy got acquired by PayPal on Sep 07, 2021.

Click here to take a look at Paidy's acquisition in detail

Paidy has raised a total funding of $281M over 8 rounds. Its first funding round was on Jul 29, 2014. Its latest funding round was a Series D round on Mar 30, 2021 for $*****. 3 investors participated in its latest round. Paidy has 30 institutional investors.

Here is the list of recent funding rounds of Paidy:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 30, 2021	6402378	Series D	7650676	1344410	7252292	9708888
Apr 09, 2020	2897555	Series C	3919328	9301253	3414042	4644090
Nov 01, 2019	9256454	Conventional Debt	8588120	5311156	7423569	Goldman Sachs & 3 more

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View details of Paidy's funding rounds and investors

The founders of Paidy is Lee Smith.

Here are the details of Paidy's key team members:

Lee Smith: Co-Founder & CTO of Paidy. They are also an angel investor in 1 startup.

View details of Paidy's Founder profiles and Board Members

Paidy's employee count trend

Paidy has 178 employees as of Jun 26. Here is Paidy's employee count trend over the years:

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Top competitors of Paidy include PayPal, Square and Klarna. Here is the list of Top 10 competitors of Paidy, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	PayPal 1998, United States, Public	Provider of online payment solutions, money transfers, and virtual wallets	$216M	ING, MDP & 29 others	87/100
2nd	Square 2009, San Francisco (United States), Public	Provider of integrated point of sale and business management solutions	$520M	Victory Park Capital Advisors, GIC & 59 others	85/100
3rd	Klarna 2005, Stockholm (Sweden), Public	Developer of an online platform for point-of-sale financing	$4.19B	Sequoia Capital, Silver Lake & 136 others	85/100
4th	Tabby 2019, Riyadh (Saudi Arabia), Series E	Provider of purchase financing solutions for businesses	$604M	STV, Blue Pool Capital & 28 others	83/100
5th	Addi 2018, Bogota (Colombia), Series D	Provider of an online platform for point of sale financing	$324M	GIC, Andreessen Horowitz & 39 others	79/100
6th	Paidy 2014, Tokyo (Japan), Acquired	App-based lending platform for purchase financing	$281M	Tybourne Capital Management, SBI Investment ... & 28 others	74/100
7th	Sunbit 2016, Los Angeles (United States), Series D	Online platform for point of sale financing	$159M	Zeev Ventures, Group 11 & 20 others	78/100
8th	Afterpay 2014, Melbourne (Australia), Acquired	Provider of buy now, pay later services with flexible options	$35.4M	Tiger Global Management, Sarissa Capital ... & 13 others	77/100
9th	Sezzle 2016, Minneapolis (United States), Acquired	Online platform for point of sale financing	$17.5M	E-Merge, Continental Investors & 10 others	77/100
10th	Zip 2013, Sydney (Australia), Public	Provider of an online platform for point-of-sale financing	-	Cooper, Victory Park Capital Advisors & 3 others	76/100