Where is Pathful located?

Pathful is headquartered in Vancouver, Canada.

How many employees does Pathful have?

As of Sep 02, 2025, the latest employee count at Pathful is 154.

Is Pathful a funded company?

Pathful is a funded company, having raised a total of $518K across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round.

When was the latest funding round of Pathful?

Pathful's latest funding was a $***** Seed round on Apr 25, 2013, with participation from 1 investor. Its primary sector is MarketingTech. In Canada, the MarketingTech sector has seen $17.9M in funding in 2026 to date.

Where does Pathful rank among its competitors?

Pathful ranks 10th amongst 82 active competitors, of which 9 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Dragonflyai, which secured $6.8M in Jan, 2026.

Who are the top competitors of Pathful?

Pathful's top competitors include Chartbeat, PathFactory and Dragonflyai. Among them, Dragonflyai secured the most recent funding round in January, 2026.

Pathful - 2026 Company Profile, Team, Funding & Competitors

Pathful is an acquired company based in Vancouver (Canada), founded in 2012 by Campbell Macdonald, Dominic Linder and Boris Lau. It operates as a Content Analytics and Insights.. Pathful has raised $518K in funding. The company has 82 active competitors, including 9 funded and 7 that have exited. Its top competitors include companies like Chartbeat, PathFactory and Dragonflyai.

Company Details

Pathful provides information about the user's content performance and its impact on business results. Content can be a single tweet or individual pages to whole webinars. With proprietary data capture and analysis software, Pathful captures all visitor interactions on a website, including mobile gestures like touch, pinch & zoom. Offers individual level analytics to identify the content creator's performance to gamify creation. Can be set up with Javascript in under 60 seconds. Pricing starts at $450. Mobify, Layer 7, Unbounce, and WiderFunnel are early-adopting customers.

Website: www.pathful.com/
Social

Key Metrics

Founded Year

2012

Location

Vancouver, Canada

Stage

Acquired

Total Funding

$518K in 2 rounds

Latest Funding Round

Seed, Apr 25, 2013, $*****

Investors

G2T3V & 6 more

Ranked

10^th among 82 active competitors

Employee Count

154 as on Sep 02, 2025

Similar Companies

Chartbeat & 109 more

Exit Details

Acquired by Mobify (Apr 18, 2016)

View Pathful's full profile

Pathful got acquired by Mobify on Apr 18, 2016.

Click here to take a look at Pathful's acquisition in detail

Pathful has raised a total funding of $518K over 2 rounds. Its latest funding round was a Seed round on Apr 25, 2013 for $*****. 1 investor participated in its latest round. Pathful has 7 institutional investors.

Here is the list of recent funding rounds of Pathful:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 25, 2013	2650749	Seed	3048952	9662220	6342165	6770401

Access funding benchmarks and valuations. Sign up today!

View details of Pathful's funding rounds and investors

The founders of Pathful are Campbell Macdonald, Dominic Linder and Boris Lau.

Here are the details of Pathful's key team members:

Campbell Macdonald: Former Co-Founder of Pathful and founder of 1 other company.
Dominic Linder: Former Co-Founder of Pathful.
Boris Lau: Co-Founder of Pathful.

View details of Pathful's Founder profiles and Board Members

Pathful's employee count trend

Pathful has 154 employees as of Sep 25. Here is Pathful's employee count trend over the years:

Uncover Pathful's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Pathful include Chartbeat, PathFactory and Dragonflyai. Here is the list of Top 10 competitors of Pathful, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Chartbeat 2009, New York City (United States), Acquired	Provider of real-time analytics and optimization tools for media companies	$38.1M	Harmony Partners, Index Ventures & 24 others	62/100
2nd	PathFactory 2012, Toronto (Canada), Series C	AI based content consumption analytics solution	$15M	Edison Partners, VERTU Capital & 5 others	60/100
3rd	Dragonflyai 2018, United Kingdom, Series B	AI-based predictive analytics solution	$12.6M	24 Haymarket, Downing Ventures & 29 others	56/100
4th	Knotch 2013, New York City (United States), Series B	Provider of AI based content performance analytics solutions for enterprises	$49.8M	New Enterprise Associates, StartX & 6 others	54/100
5th	Parse.ly 2009, Beaverton (United States), Acquired	Cloud-based audience analytics and content intelligence solution provider	$12.9M	Blumberg Capital, Grotech Ventures & 10 others	50/100
6th	MUSO 2009, London (United Kingdom), Series A	Platform offering brand protection software	$11.9M	Harwell Capital, Puma Private Equity & 7 others	46/100
7th	RootNote 2016, Nashville (United States), Series A	Cloud based platform offering software to analyze the performance of the content	$1.97M	Elevate Ventures, Techstars & 1 others	41/100
8th	Monet Analytics 2015, Irvine (United States), Seed	AI-based content performance analytics platform	$500K	SenseAI, EvoNexus & 3 others	40/100
9th	Paperflite 2016, Dover (United States), Seed	Sales enablement platform empowering teams with content management and performance tracking	$400K	TCA, 10000 Startups & 7 others	40/100
10th	Pathful 2012, Vancouver (Canada), Acquired	Content Analytics and Insights.	$518K	G2T3V, Right Side Capital Management & 5 others	35/100