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PathFactory - About the company

PathFactory is a series C company based in Toronto (Canada), founded in 2012 by Nick Edouard. It operates as an AI based content consumption analytics solution. PathFactory has raised $15M in funding from Edison Partners and VERTU Capital. The company has 73 active competitors, including 9 funded and 7 that have exited. Its top competitors include companies like Chartbeat, Dragonflyai and Parse.ly.

Company Details

PathFactory provides AI based content consumption analytics solutions. It allows businesses to deliver personalized content recommendations and track and monitor content consumption. It allows to optimize and analyze time spent consuming content, rich content metadata, and more. Also, it evaluates what content and channels are performing and enables sales with the content consumption of all their leads, contacts, accounts, and opportunities.
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Email ID
*****@pathfactory.com
Phone Number
+1 **********
Key Metrics
Founded Year
2012
Location
Toronto, Canada
Stage
Series C
Total Funding
$15M in 3 rounds
Latest Funding Round
Ranked
Employee Count
68 as on Aug 31, 2026
Investment & Acquisitions
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PathFactory's funding and investors

PathFactory has raised a total funding of $15M over 3 rounds. Its first funding round was on Aug 02, 2016. Its latest funding round was a Series C round on Nov 05, 2021 for $*****. 3 investors participated in its latest round. PathFactory has 6 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of PathFactory:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Nov 05, 2021
7977058
Series C
3918034
5058298
1006875
7823440
Aug 02, 2017
9048975
Series B
7081817
8222610
5728261
Aug 02, 2016
1658049
Series A
7402790
1375268
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PathFactory's founders and board of directors

Founder? Claim Profile
The founders of PathFactory is Nick Edouard.
Here are the details of PathFactory's key team members:

PathFactory's employee count trend

PathFactory has 68 employees as of Aug 26. Here is PathFactory's employee count trend over the years:
Employee count trend for PathFactory
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PathFactory's Competitors and alternates

Top competitors of PathFactory include Chartbeat, Dragonflyai and Parse.ly. Here is the list of Top 10 competitors of PathFactory, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Chartbeat
Chartbeat
2009, New York City (United States), Acquired
Provider of real-time analytics and optimization tools for media companies
$38.1M
62/100
2nd
Logo for PathFactory
PathFactory
2012, Toronto (Canada), Series C
AI based content consumption analytics solution
$15M
60/100
3rd
AI-based predictive analytics solution
$12.6M
56/100
4th
Logo for Parse.ly
Parse.ly
2009, Beaverton (United States), Acquired
Cloud-based audience analytics and content intelligence solution provider
$12.9M
54/100
5th
Logo for Knotch
Knotch
2013, New York City (United States), Series B
Provider of AI based content performance analytics solutions for enterprises
$49.8M
54/100
6th
Logo for MUSO
MUSO
2009, London (United Kingdom), Series A
Platform offering brand protection software
$11.9M
46/100
7th
Logo for RootNote
RootNote
2016, Nashville (United States), Series A
Cloud based platform offering software to analyze the performance of the content
$1.97M
41/100
8th
Logo for Monet Analytics
Monet Analytics
2015, Irvine (United States), Seed
AI-based content performance analytics platform
$500K
40/100
9th
Logo for Paperflite
Paperflite
2016, Dover (United States), Seed
Sales enablement platform empowering teams with content management and performance tracking
$400K
40/100
10th
Logo for TechCrumb
TechCrumb
2007, Delhi (India), Unfunded
Proprietary programmatic-selling platform
-
-
35/100
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PathFactory's Investments and acquisitions

PathFactory has acquired Uberflip. PathFactory has not made any investments as of now.

News related to PathFactory

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Media has covered PathFactory for a total of 3 events in the last 1 year.
Aprimo Partners with PathFactoryDestinationcrmMar 13, 2023Aprimo, PathFactory
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FAQs about PathFactory

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