Pathmatics - About the company
Pathmatics is an acquired company based in Santa Monica (United States), founded in 2011. It operates as an Advertising intelligence provider. Pathmatics has raised $10.7M in funding from investors like Upfront Ventures, BDMI and Mintel. The company has 1036 active competitors, including 168 funded and 150 that have exited. Its top competitors include companies like Sprout Social, Comscore and Singular.
Company Details
Pathmatics, formerly known as Adomic, provides digital advertising intelligence to the world's largest advertisers, agencies, publishers, and ad tech providers. Claims to cover real-time, worldwide data from 25K advertisers, 15K publishers, 400+ ad services, and over 3.2M creatives. Provides patent-pending Pathsource technology that enables the tracking of ads. Provides data intelligence for advertisers, publishers and advertising technology players through competitive data intelligence, information regarding media planning and buying along with optimizing ad inventories for better fill-rates.
- Website
- pathmatics.com
- Social
- Phone Number
- +1 **********
Key Metrics
Founded Year
2011
Location
Santa Monica, United States
Stage
Acquired
Total Funding
$10.7M in 5 rounds
Latest Funding Round
Investors
Ranked
80th among 1036 active competitors
Employee Count
15 as on May 31, 2026
Investment & Acquisitions
Exit Details
Acquired by SensorTower (May 24, 2021)
Legal entities associated with Pathmatics
Pathmatics is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SENSOR TOWER, INC. CIN: 462301305 , United Kingdom, Active | - | 209 (As on Dec 31, 2022) |
Pathmatics's acquisition details
Pathmatics got acquired by SensorTower on May 24, 2021.
Click here to take a look at Pathmatics's acquisition in detail
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Pathmatics's funding and investors
Pathmatics has raised a total funding of $10.7M over 5 rounds. Its first funding round was on Dec 10, 2012. Its latest funding round was a Series A round on Oct 25, 2018 for $*****. 2 investors participated in its latest round. Pathmatics has 14 institutional investors.
Here is the list of recent funding rounds of Pathmatics:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 25, 2018 | 8366616 | Series A | 4890554 | 1296402 | 4662137 | 1180355 |
Mar 02, 2016 | 5074675 | Series A | 3627497 | 4327032 | 3196855 | |
Aug 17, 2015 | 3883076 | Series A | 9139722 | 3160401 | 8514168 | 2455753 |
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Pathmatics' founders and board of directors
Founder? Claim ProfilePathmatics' employee count trend
Pathmatics has 15 employees as of May 26. Here is Pathmatics's employee count trend over the years:
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Pathmatics's Competitors and alternates
Top competitors of Pathmatics include Sprout Social, Comscore and Singular. Here is the list of Top 10 competitors of Pathmatics, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Sprout Social 2009, Chicago (United States), Public | Provider of a platform for social media management and optimization | $102M | 77/100 | |
2nd |  Comscore 1976, Reston (United States), Public | Provider of cross-platform audience and advertising measurement and analytics services | $87M | 73/100 | |
3rd | Marketing analytics and attribution platform | $50M | 71/100 | ||
4th | Provider of a platform for social media management and analytics | $4.86M | 68/100 | ||
5th |  data.ai 2010, San Francisco (United States), Acquired | AI based market data analysis for generating consumer insights | $157M | 67/100 | |
6th | Black Swan Data 2011, London (United Kingdom), Acquired | Online data analytics platform | $26.5M | 67/100 | |
7th |  CreativeX 2015, New York City (United States), Series B | Ad creative analytics solution provider | $35M | 67/100 | |
8th | EDO 2014, Los Angeles (United States), Series B | Platform offering campaign analytics software | $92.4M | 66/100 | |
9th | Social analytics tool to discover content and trending topics | $22.7M | 65/100 | ||
10th | TapClicks 2011, San Jose (United States), Series A | Provider of marketing operations platform with reporting, analytics, and workflow tools | $23.5M | 65/100 | |
80th |  Pathmatics 2011, Santa Monica (United States), Acquired | Advertising intelligence provider | $10.7M | 45/100 |
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Pathmatics's Investments and acquisitions
Pathmatics has acquired WhatRunsWhere. Pathmatics has not made any investments as of now.Reports related to Pathmatics
Here is the latest report on Pathmatics's geography:
News related to Pathmatics
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Pathmatics Introduces Paid Social Advertising for TwitterMarTech Advisor•Oct 01, 2019•Pathmatics, Twitter
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Pathmatics Expands Global Footprint with UK and Germany Launch of Facebook IntelligenceBusiness Wire•Sep 03, 2019•Pathmatics
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Pathmatics Launches Facebook Advertising Intelligence in CanadaAiThority•Aug 13, 2019•Pathmatics, Facebook
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