When was Peacefully founded?

Peacefully was founded in 2018 and raised its 1st funding round 2 years after it was founded.

Where is Peacefully located?

Peacefully is headquartered in Los Angeles, United States.

Who is the current CEO of Peacefully?

Jennifer Good of Peacefully. They have also founded 1 company.

How many employees does Peacefully have?

As of Sep 30, 2026, the latest employee count at Peacefully is 39.

Is Peacefully a funded company?

Peacefully is a funded company, having raised a total of $200K across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 12, 2020.

When was the latest funding round of Peacefully?

Peacefully's latest funding was a $***** Seed round on Feb 07, 2024, with participation from 1 investor.

Where does Peacefully rank among its competitors?

Peacefully ranks 10th amongst 17 active competitors, of which 9 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Luminary, which secured $22M in Sep, 2026.

Who are the top competitors of Peacefully?

Peacefully's top competitors include Empathy, Trust and Will and Vanilla. Among them, Luminary secured the most recent funding round in September, 2026.

Peacefully - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: peacefully.com
Social
Email ID: *****@peacefully.com
Phone Number: +1 **********

Key Metrics

Founded Year

2018

Location

Los Angeles, United States

Stage

Seed

Total Funding

$200K in 3 rounds

Latest Funding Round

Seed, Feb 07, 2024, $*****

Investors

OnRamp Insurance & 3 more

Ranked

10^th among 17 active competitors

Employee Count

39 as on Sep 30, 2026

Similar Companies

Empathy & 17 more

View Peacefully's full profile

Peacefully has raised a total funding of $200K over 3 rounds. Its first funding round was on May 12, 2020. Its latest funding round was a Seed round on Feb 07, 2024 for $*****. 1 investor participated in its latest round. Peacefully has 4 institutional investors.

Here is the list of recent funding rounds of Peacefully:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 07, 2024	2418175	Seed	6142921	1143679	5813143	8229240
Mar 08, 2022	8681322	Grant (prize money)	9837920	9925684	9631816	HHS
May 12, 2020	2335863	Seed	2066891	5618756	OnRamp Insurance	Gener8tor

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View details of Peacefully's funding rounds and investors

The founders of Peacefully are Jim Masiello and Jennifer Good. Jennifer Good is the CEO of Peacefully.

Here are the details of Peacefully's key team members:

Jim Masiello: Founder of Peacefully.
Jennifer Good: Co-Founder & CEO of Peacefully.
Contact Info: 1 email address

View details of Peacefully's Founder profiles and Board Members

Peacefully's employee count trend

Peacefully has 39 employees as of Sep 26. Here is Peacefully's employee count trend over the years:

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Top competitors of Peacefully include Empathy, Trust and Will and Vanilla. Here is the list of Top 10 competitors of Peacefully, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Empathy 2021, New York City (United States), Series C	Provider of support solutions for legacy planning, loss, and leave	$162M	Adams Street Partners, Index Ventures & 28 others	71/100
2nd	Trust and Will 2017, San Diego (United States), Series C	Cloud based platform offering legal will planning solutions	$75M	UBS, Link Ventures & 28 others	69/100
3rd	Vanilla 2019, Los Angeles (United States), Series C	Providing solutions to investment advisors for estate planning	$84.3M	Insight Partners, Venrock & 12 others	61/100
4th	Wealth 2021, Tempe (United States), Series B	Online estate planning platform	$111M	Google Ventures, Anthos Capital & 12 others	59/100
5th	Tomorrow 2015, Seattle (United States), Acquired	Online will planning and life insurance comparison platform	$21.6M	Sinai Ventures, IDC Ventures & 16 others	54/100
6th	Luminary 2022, New York City (United States), Series A	Developer of AI-powered software for trust and estate planning professionals	$31.5M	8VC, BNY & 7 others	53/100
7th	The Postage 2019, Houston (United States), Funding Raised	Cloud-based enterprise legacy planning solution provider	-	Ben Jen Holdings, Long View Tech Ventures	39/100
8th	Cake 2013, Sudbury (United States), Seed	Online platform that provides end of life planning	$5.05M	Pillar VC, OCA Ventures & 19 others	38/100
9th	Memori 2018, Brunei, Seed	Cloud-based legacy planning solution provider	$115K	113venture.com, MaGIC	30/100
10th	Peacefully 2018, Los Angeles (United States), Seed	Provider of after-death services	$200K	Curql Accelerate, Gener8tor & 2 others	34/100