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Pepper - About the company

Pepper is a series C company based in New York City (United States), founded in 2019 by Ivana Tesanovic, Bowie Cheung and Chetan Narai. It operates as a Provider of an AI-first eCommerce platform for food distributors. Pepper has raised $96M in funding from investors like Index Ventures, Iconiq Capital and Lead Edge Capital. The company has 15 active competitors, including 5 that are funded. Its top competitors include companies like OneStock, Cut+Dry and prado.

Company Details

Provider of an AI-first eCommerce platform for food distributors. The platform offers storefront, order agent, sales hub, marketing hub, and finance hub functionalities. It helps independent distributors compete, scale, and automate order entry. The platform streamlines collections, facilitates marketing campaigns, and integrates with ERP systems.
Email ID
*****@usepepper.com
Key Metrics
Founded Year
2019
Location
New York City, United States
Stage
Series C
Total Funding
$96M in 3 rounds
Latest Funding Round
Ranked
Employee Count
238 as on Aug 31, 2026
Investment & Acquisitions
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Pepper's funding and investors

Pepper has raised a total funding of $96M over 3 rounds. Its first funding round was on Nov 30, 2021. Its latest funding round was a Series C round on Feb 20, 2026 for $*****. 6 investors participated in its latest round. Pepper has 14 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Pepper:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Feb 20, 2026
4152020
Series C
1560096
1594277
5480912
4652319
May 13, 2024
4919752
Series B
6890907
5974587
6559187
Nov 30, 2021
4423943
Series A
7837056
7574035
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Pepper's founders and board of directors

Founder? Claim Profile
The founders of Pepper are Ivana Tesanovic, Bowie Cheung and Chetan Narai. Bowie Cheung is the CEO of Pepper.
Here are the details of Pepper's key team members:

Pepper's employee count trend

Pepper has 238 employees as of Aug 26. Here is Pepper's employee count trend over the years:
Employee count trend for Pepper
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Pepper's Competitors and alternates

Top competitors of Pepper include OneStock, Cut+Dry and prado. Here is the list of Top 10 competitors of Pepper, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for OneStock
OneStock
2010, London (United Kingdom), Series A
Cloud-based backend management tool for omnichannel retailers
$72M
56/100
2nd
Logo for Pepper
Pepper
2019, New York City (United States), Series C
Provider of an AI-first eCommerce platform for food distributors
$96M
53/100
3rd
Logo for Cut+Dry
Cut+Dry
2019, Palo Alto (United States), Series A
Cloud-based procurement management platform for restaurants
$7.95M
53/100
4th
Logo for prado
prado
2022, Austin (United States), Seed
Online platform for restaurant management system
$5.75M
41/100
5th
Logo for Foraged
Foraged
2021, New York City (United States), Seed
Online retailer of specialty foods sourced from foragers and artisans
$2.7M
31/100
6th
Logo for Mukbee
Mukbee
2022, San Mateo (United States), Deadpooled
Online food ordering platform for restaurants
-
-
29/100
7th
Logo for Supplyve
Supplyve
2021, Wilmington (United States), Funding Raised
Provider of cloud-based inventory and order management platform for e-commerce business
-
25/100
8th
Logo for OrderNova
OrderNova
2017, Indianapolis (United States), Unfunded
Provider of order management software for bakeries
-
-
24/100
9th
Logo for SalesRep-CRM
SalesRep-CRM
2016, Pompano Beach (United States), Unfunded
Provider of ordering solution for businesses
-
-
24/100
10th
Logo for Mount Hope Wholesale
Mount Hope Wholesale
1985, Cottonwood (United States), Unfunded
Online retailer of culinary ingredients including spices, nuts, and grains
-
-
21/100
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Pepper's Investments and acquisitions

Pepper has acquired Alima. Pepper has not made any investments as of now.

Reports related to Pepper

Here is the latest report on Pepper's sector:

News related to Pepper

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Media has covered Pepper for a total of 4 events in the last 1 year.
•
Kimelo Joins Forces With PepperBusiness Wire•Aug 25, 2025•Kimelo, Pepper
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