When was Percent founded?

Percent was founded in 2015 and raised its 1st funding round within a year of its incorporation.

Where is Percent located?

Percent is headquartered in London, United Kingdom.

Who is the current CEO of Percent?

Henry Ludlam of Percent. They have also founded 1 company and are angel investors in 2 startups.

Which legal entities is Percent associated with?

Percent is associated with WE ARE PERCENT LTD.

How many employees does Percent have?

As of Apr 30, 2026, the latest employee count at Percent is 133.

Is Percent a funded company?

Percent is a funded company, having raised a total of $52.1M across 10 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 03, 2015.

How much is Percent worth?

The latest valuation of Percent is $***** as of Oct 27, 2022.

When was the latest funding round of Percent?

Percent's latest funding was a $***** Series A round on Oct 27, 2022, with participation from 0 investor.

Where does Percent rank among its competitors?

Percent ranks 24th amongst 255 active competitors, of which 34 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Instrumentl, which secured $55M in Apr, 2025.

Who are the top competitors of Percent?

Percent's top competitors include Foundant Technologies, Instrumentl and RaiseNow. Among them, Instrumentl secured the most recent funding round in April, 2025.

Percent - 2026 Company Profile, Team, Funding & Competitors

Percent is a series A company based in London (United Kingdom), founded in 2015 by Henry Ludlam and William Young. It operates as a Foundation focused on collecting donations from consumers for charities. Percent has raised $52.1M in funding from Morpheus Ventures, with a current valuation of $*****. The company has 255 active competitors, including 34 funded and 33 that have exited. Its top competitors include companies like Foundant Technologies, Instrumentl and RaiseNow.

Company Details

Website: poweredbypercent.com
Social
Email ID: *****@wearepercent.com
Phone Number: +44 **********

Key Metrics

Founded Year

2015

Location

London, United Kingdom

Stage

Series A

Total Funding

$52.1M in 10 rounds

Latest Funding Round

Series A, Oct 27, 2022, $*****

Post Money Valuation

$***** as on Oct 27, 2022

Investors

Morpheus Ventures & 15 more

Ranked

24^th among 255 active competitors

Employee Count

133 as on Apr 30, 2026

Similar Companies

Foundant Technologies & 247 more

View Percent's full profile

Percent is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
WE ARE PERCENT LTD CIN: 9387321 , Germany, Active		-	12 (As on Apr 30, 2022)

Percent has raised a total funding of $52.1M over 10 rounds. Its first funding round was on Nov 03, 2015. Percent has 11 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Percent:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 27, 2022	2031954	Series A	7457368	7541458	4791549	1228965
Mar 20, 2022	1211662	Series A	6618649	2472142	6416772	7028068
Jan 10, 2022	6163468	Series A	2287405	6717403	6303080	5643453

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View details of Percent's funding rounds and investors

The founders of Percent are Henry Ludlam and William Young.

Here are the details of Percent's key team members:

Henry Ludlam: Co-Founder & CEO of Percent and founder of 2 other companies, Goodstack and Wearepercent. They are also an angel investor in 2 startups.
Contact Info: 1 email address
William Young: Founder of Percent and founder of 1 other company.

View details of Percent's Founder profiles and Board Members

Percent's employee count trend

Percent has 133 employees as of Apr 26. Here is Percent's employee count trend over the years:

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Top competitors of Percent include Foundant Technologies, Instrumentl and RaiseNow. Here is the list of Top 10 competitors of Percent, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Foundant Technologies 2006, Bozeman (United States), Series C	Software solutions empowering foundations and social good organizations to maximize impact	$20.8M	L Squared Capital Partners, HomeStake Venture Partners ... Read more	59/100
2nd	Instrumentl 2014, San Francisco (United States), Series A	Online discovery platform for research grants	$55.1M	Summit Partners, 10x Group & 6 others	56/100
3rd	RaiseNow 2013, Zurich (Switzerland), Public	Campaign management solutions for crowdfunding platforms	$19.5M	SIX, PostFinance	54/100
4th	MobileCause 2009, Calabasas (United States), Acquired	Fundraising software empowering nonprofits, schools, and foundations to grow their missions	$25M	Level Equity, Super G Capital & 4 others	54/100
5th	Classy 2006, San Diego (United States), Acquired	Fundraising platform for non-profit organizations	$183M	Mithril, JMI Management & 15 others	51/100
6th	AmpliFund 2008, Cleveland (United States), Acquired	Cloud-based grant management software for government	$18.8M	HPA, North Coast Angel Fund & 14 others	51/100
7th	ActBlue 2004, Boston (United States), Funding Raised	Fundraising software for political parties and non-profits	-	-	50/100
8th	iDonate 2010, Dallas (United States), Series B	Cloud-based fundraising platform for nonprofit organization	$34.8M	PerformanceEdge Partners, MissionOG & 1 others	50/100
9th	Beam 2016, Brooklyn (United States), Series A	Cloud-based suite solutions for public safety management	$18.2M	ECMC Foundation, Queen City FinTech & 25 others	49/100
10th	eTapestry 1999, Greenfield (United States), Acquired	SaaS based Fundraising and Donor Management for Non Profits	$6.5M	HarbourVest Partners, Gazelle Tech Ventures ... & 2 others	46/100
24th	Percent 2015, London (United Kingdom), Series A	Foundation focused on collecting donations from consumers for charities	$52.1M	Marbruck Investments, Jigsaw & 14 others	42/100