When was Perfect Diary founded?

Perfect Diary was founded in 2017 and became a unicorn in 2019, reaching the milestone in 2 years. It raised its 1st funding round 1 year after its incorporation.

Where is Perfect Diary located?

Perfect Diary is headquartered in Kowloon, China.

Who is the current CEO of Perfect Diary?

Jinfeng Huang of Perfect Diary. They have also founded 1 company.

Is Perfect Diary a funded company?

Perfect Diary is a funded company, having raised a total of $240M across 4 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Series A round on May 2018.

How much is Perfect Diary worth?

The latest valuation of Perfect Diary is $4B as of Sep 21, 2020.

When was the latest funding round of Perfect Diary?

Perfect Diary's latest funding was a $140M Series B round on Sep 21, 2020, with participation from 3 investors.

Is Perfect Diary a Beauty & Personal Care Products company?

The primary sectors of Perfect Diary are Beauty & Personal Care Products and Beauty Tech.

Where does Perfect Diary rank among its competitors?

Perfect Diary ranks 1st amongst 58 active competitors, of which 5 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Y.O.U Beauty, which secured $40M in Feb, 2022.

Who are the top competitors of Perfect Diary?

Perfect Diary's top competitors include Florasis, REVER and Y.O.U Beauty. Among them, Y.O.U Beauty secured the most recent funding round in February, 2022.

Perfect Diary - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Perfect Diary operate in

Perfect Diary serves in the Consumer Goods, Retail market segments.The primary business model of Perfect Diary are:

Company Details

Internet first brand offering multi-category cosmetics products. The product catalog includes lip glaze, lip pencils, lipstick, eyeliner, eyebrow pencil, eye shadow, makeup brushes, and makeup removal liquids. It also offers content related to makeup techniques and tips on its website.

Website: www.perfectdiary.com/
Social
Email ID: *****@perfectdiary.com

Key Metrics

Founded Year

2017

Location

Kowloon, China

Stage

Series B

Total Funding

$240M in 4 rounds

Latest Funding Round

Series B, Sep 21, 2020, $140M

Post Money Valuation

$4B as on Sep 21, 2020

Investors

Sequoia Capital & 13 more

Ranked

1^st among 58 active competitors

Investment & Acquisitions

LittleOndine

Similar Companies

Renee Cosmetics & 473 more

View Perfect Diary's full profile

Perfect Diary has raised a total funding of $240M over 4 rounds. Its first funding round was on May 2018. Its latest funding round was a Series B round on Sep 21, 2020 for $140M. 3 investors participated in its latest round. Perfect Diary has 14 institutional investors.

Here is the list of recent funding rounds of Perfect Diary:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 21, 2020	$140M	Series B	$4B	-	Warburg Pincus, The Carlyle Group, Loayal Valley Capital	-
Apr 01, 2020	$100M	Series B	$2B	-	Boyu Capital	Hopu Investments
Sep 11, 2019	Undisclosed	Series A	$1B	-	Hillhouse, Sequoia Capital, Chinese Culture Group	-

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View details of Perfect Diary's funding rounds and investors

The founders of Perfect Diary is Jinfeng Huang. Jinfeng Huang is the CEO of Perfect Diary.

Here are the details of Perfect Diary's key team members:

Jinfeng Huang: Founder & CEO of Perfect Diary.

View details of Perfect Diary's Founder profiles and Board Members

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Top competitors of Perfect Diary include Florasis, REVER and Y.O.U Beauty. Here is the list of Top 10 competitors of Perfect Diary, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Perfect Diary 2017, Kowloon (China), Series B	Internet first brand offering multi-category cosmetics products	$240M	Hopu Investments, Sequoia Capital & 12 others	55/100
2nd	Florasis 2017, Hangzhou (China), Unfunded	Internet first brand of makeup care products	-	-	38/100
3rd	REVER 2016, Wuhan (China), Unfunded	Internet first brand of personal care products	-	-	32/100
4th	Y.O.U Beauty 2019, Hong Kong (China), Series C	Internet-first brand offering skin & makeup care are products	$70M	Hidden Hill Capital, Gaorong Capital & 5 others	31/100
5th	Purearth 2012, Hong Kong (China), Unfunded	Brand of skin care products	-	-	31/100
6th	JudyDoll 2015, Huangpu (China), Late Stage	Online platform provides a selection of makeup and beauty products	-	General Atlantic	30/100
7th	Izhiguan 2014, Guangzhou (China), Deadpooled	Private label organic beauty products	$3M	Frees Fund, Matrix Partners China	30/100
8th	Shuiyang Group 2009, Changsha (China), Unfunded	Internet first brand of makeup products	-	-	30/100
9th	Lumilady 2007, Shanghai (China), Series B	Private label for Beauty Products	$26M	ClearVue Partners, Fidelity Investments & 5 others	29/100
10th	Lafang 2001, Shantou (China), Unfunded	Internet first brand offering multi category beauty products	-	-	28/100