When was Persona founded?

Persona was founded in 2018 and became a unicorn in 2021.

Where is Persona located?

Persona is headquartered in San Francisco, United States. It is registered at 981 Mission Street #95 San Francisco, California, 94103 United States of America.

Who is the current CEO of Persona?

Rick Song of Persona. They have also founded 1 company.

How many employees does Persona have?

As of Aug 31, 2026, the latest employee count at Persona is 708.

Is Persona a funded company?

Persona is a funded company, having raised a total of $418M across 5 funding rounds to date. The company's 1st funding round was a $130K Seed round, raised on May 2018.

How much is Persona worth?

The latest valuation of Persona is $2B as of Dec 31, 2025.

When was the latest funding round of Persona?

Persona's latest funding was a $200M Series D round on Apr 30, 2025, with participation from 6 investors. Its primary sector is Image Recognition. In United States, the Image Recognition sector has seen $297M in funding in 2026 to date.

Is Persona a Image Recognition company?

The primary sectors of Persona are Image Recognition, RegTech and Cybersecurity.

Where does Persona rank among its competitors?

Persona ranks 24th amongst 1197 active competitors, of which 250 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Idfy, which secured $23M in Jun, 2026.

Who are the top competitors of Persona?

Persona's top competitors include BitGo, LifeLock and Simplex. Among them, Idfy secured the most recent funding round in June, 2026.

Persona - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Persona operate in

Persona serves in the High Tech, FinTech market segments.The primary business model of Persona are:

Company Details

Provider of a cloud based identity verification solutions. It provides users with a platform offered by the company provides a solution for fraud prevention and compliance. It is an identity verification solution that provides automated government ID verification, enabling businesses to identify users and detect fraud.

Website: withpersona.com
Social
Email ID: *****@withpersona.com
Registered Address: 981 Mission Street #95 San Francisco, California, 94103 United States of America

Key Metrics

Founded Year

2018

Location

San Francisco, United States

Stage

Series D

Total Funding

$418M in 5 rounds

Latest Funding Round

Series D, Apr 30, 2025, $200M

Post Money Valuation

$2B as on Dec 31, 2025

Investors

Founders Fund & 13 more

Ranked

24^th among 1197 active competitors

Employee Count

708 as on Aug 31, 2026

Similar Companies

BitGo & 1445 more

View Persona's full profile

Persona is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Persona Identities, Inc CIN: 38-4087866 , United States, Active	Dec 31, 2017	-	252 (As on Dec 31, 2024)	-

Persona has raised a total funding of $418M over 5 rounds. Its first funding round was on May 2018. Its latest funding round was a Series D round on Apr 30, 2025 for $200M. 6 investors participated in its latest round. Persona has 13 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Persona:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 30, 2025	$200M	Series D	$2B	-	Founders Fund, Ribbit Capital	Bond Capital, Coatue, First Round Capital, Index Ventures
Sep 15, 2021	$150M	Series C	$1.5B	-	Founders Fund	Meritech, Index Ventures, Coatue, Bond Capital, Insight Partners
May 04, 2021	$50M	Series B	-	-	Index Ventures	Coatue

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View details of Persona's funding rounds and investors

The founders of Persona are Rick Song and Charles Yeh. Rick Song is the CEO of Persona.

Here are the details of Persona's key team members:

Rick Song: Co-Founder & CEO of Persona.
Contact Info: 1 email address
Charles Yeh: Co-Founder & CTO of Persona.
Contact Info: 1 email address

View details of Persona's Founder profiles and Board Members

Persona's employee count trend

Persona has 708 employees as of Aug 26. Here is Persona's employee count trend over the years:

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Top competitors of Persona include BitGo, LifeLock and Simplex. Here is the list of Top 10 competitors of Persona, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	BitGo 2013, Palo Alto (United States), Public	Platform that offers crypto based financial services	$170M	Goldman Sachs, Redpoint Ventures & 40 others	81/100
2nd	LifeLock 2005, Tempe (United States), Acquired	Cyber identity theft protection and prevention platform	$192M	Goldman Sachs, Kleiner Perkins & 18 others	79/100
3rd	Simplex 2014, Ramat Gan (Israel), Acquired	AI-based crypto payments and fraud prevention solutions for businesses	$19M	Cumberland Mining, FundersClub & 12 others	73/100
4th	Jumio 2010, Sunnyvale (United States), Acquired	Provider of AI-powered identity verification solutions	$201M	Millennium Technology Value Partners, Great Hill Partners ... & 10 others	73/100
5th	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 22 others	73/100
6th	Digio 2016, Bengaluru (India), Seed	Provider of digital solutions for KYC, document management, and digital signatures	$11.9M	Rainmatter, Groww & 3 others	72/100
7th	Evrotrust 2015, Sofia (Bulgaria), Series B	AI based identity verification and e-Signing solution provider	$13.8M	3TS Capital Partners, BDB & 6 others	72/100
8th	Idfy 2011, Mumbai (India), Series F	Provider of a platform for identity verification and risk management	$85.4M	Blume Venture, New Enterprise Associates ... & 41 others	71/100
9th	Mantra Softech 2006, Ahmedabad (India), Series A	Biometrics-based security and surveillance solutions	$14.2M	India SME Investments, Motilal Oswal Financial Services ... & 2 others	70/100
10th	Advance 2016, Singapore (Singapore), Series D	Provider of digital identity verification	$330M	SoftBank Vision Fund, Farallon Capital Management ... & 14 others	69/100
24th	Persona 2018, San Francisco (United States), Series D	Provider of a cloud based identity verification solutions	$418M	Meritech, Bond Capital & 12 others	64/100