Persona - About the company
Persona is a series D company based in San Francisco (United States), founded in 2018 by Rick Song and Charles Yeh. It operates as a Provider of a cloud based identity verification solutions. Persona has raised $418M in funding from investors like Founders Fund, First Round Capital and Index Ventures, with a current valuation of $2B. The company has 1179 active competitors, including 251 funded and 143 that have exited. Its top competitors include companies like BitGo, Idfy and Jumio.
Sectors and market segments that Persona operate in
Persona serves in the High Tech, FinTech market segments.The primary business model of Persona are:Company Details
Provider of a cloud based identity verification solutions. It provides users with a platform offered by the company provides a solution for fraud prevention and compliance. It is an identity verification solution that provides automated government ID verification, enabling businesses to identify users and detect fraud.
- Website
- withpersona.com
- Social
- Email ID
- *****@withpersona.com
- Registered Address
- 981 Mission Street #95 San Francisco, California, 94103 United States of America
Key Metrics
Founded Year
2018
Location
San Francisco, United States
Stage
Series D
Total Funding
$418M in 5 rounds
Latest Funding Round
Post Money Valuation
$2B as on May 07, 2025
Investors
Ranked
26th among 1179 active competitors
Employee Count
720 as on Jul 31, 2026
Legal entities associated with Persona
Persona is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Persona Identities, Inc CIN: 38-4087866 , United States, Active | Dec 31, 2017 | - | 252 (As on Dec 31, 2024) | - |
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Persona's funding and investors
Persona has raised a total funding of $418M over 5 rounds. Its first funding round was on May 2018. Its latest funding round was a Series D round on Apr 30, 2025 for $200M. 6 investors participated in its latest round. Persona has 13 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of Persona:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 30, 2025 | $200M | Series D | $2B | - | ||
Sep 15, 2021 | $150M | Series C | $1.5B | - | ||
May 04, 2021 | $50M | Series B | - | - |
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Persona's founders and board of directors
Founder? Claim ProfileHere are the details of Persona's key team members:
- Rick Song: Co-Founder & CEO of Persona. Contact Info: 1 email address
- Charles Yeh: Co-Founder & CTO of Persona. Contact Info: 1 email address
View details of Persona's Founder profiles and Board Members
Persona's employee count trend
Persona has 720 employees as of Jul 26. Here is Persona's employee count trend over the years:
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Persona's Competitors and alternates
Top competitors of Persona include BitGo, Idfy and Jumio. Here is the list of Top 10 competitors of Persona, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | BitGo 2013, Palo Alto (United States), Public | Platform that offers crypto based financial services | $170M | 81/100 | |
2nd | Provider of a platform for identity verification and risk management | $62.7M | 75/100 | ||
3rd |  Jumio 2010, Sunnyvale (United States), Acquired | Provider of AI-powered identity verification solutions | $196M | 73/100 | |
4th | AI-based crypto payments and fraud prevention solutions for businesses | $19M | 73/100 | ||
5th |  Riskified 2013, New York City (United States), Public | AI-based payment fraud prevention solutions for e-commerce solution | $232M | 73/100 | |
6th | AI based identity verification and e-Signing solution provider | $13.8M | 72/100 | ||
7th | Signifyd 2011, Palo Alto (United States), Series E | Provider of fraud prevention and payment validation for online retailers | $394M | 70/100 | |
8th | Mantra Softech 2006, Ahmedabad (India), Series A | Biometrics-based security and surveillance solutions | $14.2M | 70/100 | |
9th | Cloud based KYC and AML management software | $181M | 70/100 | ||
10th | Provider of digital solutions for KYC, document management, and digital signatures | $11.9M | 69/100 | ||
26th |  Persona 2018, San Francisco (United States), Series D | Provider of a cloud based identity verification solutions | $418M | 64/100 |
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Persona's Investments and acquisitions
Persona has made no investments or acquisitions yet.
Reports related to Persona
Here is the latest report on Persona's geography:
News related to Persona
Filter this listMedia has covered Persona for a total of 17 events in the last 1 year, 11 of them have been about company updates and 4 about partnerships.
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Persona Named a Leader in the 2026 Gartner® Magic Quadrant™ for Identity VerificationBusiness Wire•Aug 04, 2026•Persona
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Persona integrates with ConnectID for age checks in Australian payments networkBiometricUpdate.com•Apr 21, 2026•ConnectID, , Persona
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Modern Treasury Partners with Persona to Enhance Business Onboarding and ComplianceBusiness Wire•Apr 21, 2026•Persona, Modern Treasury
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Persona Under Fire for Security Concerns Regarding LinkedIn ID VerificationSocial Media Today•Feb 25, 2026•LinkedIn, Persona, Discord
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Persona Responds to Security Concerns Over Age Assurance TechBiometricUpdate.com•Feb 24, 2026•Persona
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OpenAI adds new teen safety principles to model specTech in Asia•Jan 19, 2026•OpenAI, ChatGPT, Persona
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Persona Launches Connect at Money20/20 USA for Collaborative Identity RailsFintech Finance•Oct 24, 2025•Persona
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