When was Picky founded?

Picky was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Picky located?

Picky is headquartered in Seoul, South Korea.

How many employees does Picky have?

As of Sep 30, 2026, the latest employee count at Picky is 64.

Is Picky a funded company?

Picky is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Jan 13, 2021.

When was the latest funding round of Picky?

Picky's latest funding was a $***** Seed round on Jan 13, 2021, with participation from 3 investors.

Where does Picky rank among its competitors?

Picky ranks 1st amongst 2 active competitors, only 1 of which is funded. Picky, which secured $1.3M in Jan, 2021.

Picky - 2026 Company Profile, Team, Funding & Competitors

Picky is an acquired company based in Seoul (South Korea), founded in 2020 by Chang Hyun Baek. It operates as an App based personalized skincare and beauty products discovery platform. Picky has raised $1.3M in funding from NLVC.

Company Details

App-based personalized skincare and beauty products discovery platform. The application allows users to define concerns and preferences according to particular skin types and discover beauty products from various K brands. The application also has cruelty-free, vegan, and pregnancy-friendly filters to discover products. The mobile application is available for iOS and Android users.

Website: www.gopicky.com/
Social
Email ID: *****@gopicky.com

Key Metrics

Founded Year

2020

Location

Seoul, South Korea

Stage

Acquired

Total Funding

$1.3M in 1 round

Latest Funding Round

Seed, Jan 13, 2021, $*****

Investors

NLVC & 2 more

Ranked

1^st among 2 active competitors

Employee Count

64 as on Sep 30, 2026

Similar Companies

Bird View

Exit Details

Acquired by Craver (Jan 03, 2022)

View Picky's full profile

Picky got acquired by Craver on Jan 03, 2022.

Click here to take a look at Picky's acquisition in detail

Picky has raised a total funding of $1.3M over 1 round. Its latest funding round was a Seed round on Jan 13, 2021 for $*****. 3 investors participated in its latest round. Picky has 3 institutional investors.

Here is the list of recent funding rounds of Picky:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 13, 2021	3897255	Seed	6075239	9040308	8058454	3773578

Access funding benchmarks and valuations. Sign up today!

View details of Picky's funding rounds and investors

The founders of Picky is Chang Hyun Baek.

Here are the details of Picky's key team members:

Chang Hyun Baek: Co-Founder of Picky.

View details of Picky's Founder profiles and Board Members

Picky's employee count trend

Picky has 64 employees as of Sep 26. Here is Picky's employee count trend over the years:

Uncover Picky's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Picky include Bird View. Here is the list of Top 10 competitors of Picky, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Picky 2020, Seoul (South Korea), Acquired	App based personalized skincare and beauty products discovery platform	$1.3M	NLVC, Klim Ventures & 1 others	54/100
2nd	Bird View 2014, Seoul (South Korea), Seed	Provider of a mobile application for marketed cosmetics review and information	$600K	CyberAgent Capital, BonAngels Venture Partners	28/100