When was Picwell founded?

Picwell was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Picwell located?

Picwell is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania.

How many employees does Picwell have?

As of Mar 31, 2022, Picwell has 18 employees, reflecting a 18% year-over-year decline in headcount.

Is Picwell a funded company?

Picwell is a funded company, having raised a total of $14M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jul 06, 2015.

When was the latest funding round of Picwell?

Picwell's latest funding was a $***** Series B round on Feb 20, 2018, with participation from 4 investors. Its primary sector is HRTech. In United States, the HRTech sector has seen $1.31B in funding in 2026 to date.

Where does Picwell rank among its competitors?

Picwell ranks 105th amongst 560 active competitors, of which 141 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Chapter, which secured $100M in Apr, 2026.

Who are the top competitors of Picwell?

Picwell's top competitors include Hinge Health, Sharecare and Castlight. Among them, Chapter secured the most recent funding round in April, 2026.

Picwell - 2026 Company Profile, Team, Funding & Competitors

Picwell is an acquired company based in Philadelphia (United States), founded in 2012 by Bob Town, Ani Vemprala, Tom Baker and Jonathan Kolstad. It operates as a Predictive analytics for personalized health insurance decision-making for employees. Picwell has raised $14M in funding from MassMutual Ventures and BVF. The company has 560 active competitors, including 141 funded and 97 that have exited. Its top competitors include companies like Hinge Health, Sharecare and Castlight.

Company Details

Picwell operates an online predictive recommendation engine that enables consumers to select their health plan. It simultaneously helps businesses that sell plans to reach consumers and employers that provide employees with plans to save money. The company forecasts consumer's future healthcare needs using predictive analytics on lifestyle, behavioral, and financial data, as well as various health claims.

Website: picwell.com
Social
Email ID: *****@picwell.com, *****@picwell.com
Registered Address: Philadelphia, Pennsylvania

Key Metrics

Founded Year

2012

Location

Philadelphia, United States

Stage

Acquired

Total Funding

$14M in 4 rounds

Latest Funding Round

Series B, Feb 20, 2018, $*****

Investors

MassMutual Ventures & 13 more

Ranked

105^th among 560 active competitors

Employee Count

18 as on Mar 31, 2022

Similar Companies

Ekincare & 1020 more

Exit Details

Acquired by Jellyvision (Jan 09, 2023)

View Picwell's full profile

Picwell is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PICWELL, INC. CIN: 462626035 , United States, Active	Apr 14, 2013	$1M - $5M (As on Dec 28, 2015)	18 (As on Dec 31, 2022)	-

Picwell got acquired by Jellyvision on Jan 09, 2023.

Click here to take a look at Picwell's acquisition in detail

Picwell has raised a total funding of $14M over 4 rounds. Its first funding round was on Jul 06, 2015. Its latest funding round was a Series B round on Feb 20, 2018 for $*****. 4 investors participated in its latest round. Picwell has 9 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Picwell:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 20, 2018	3526801	Series B	7387743	6730183	9934240	2495998
Jan 12, 2016	4994928	Series A	9181250	1782077	6738608	Sandbox Industries
Dec 28, 2015	7525572	Series A	2713375	3866886	9974151	9768830

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View details of Picwell's funding rounds and investors

The founders of Picwell are Bob Town, Ani Vemprala, Tom Baker and Jonathan Kolstad.

Here are the details of Picwell's key team members:

Bob Town: Former Co-Founder of Picwell.
Ani Vemprala: Former Co-Founder of Picwell.
Tom Baker: Former Co-Founder of Picwell.
Jonathan Kolstad: Former Co-Founder of Picwell.

View details of Picwell's Founder profiles and Board Members

Picwell's employee count trend

Picwell has 18 employees as of Mar 22. The total employee count is 18.0% lower than what it was in Mar 21. Here is Picwell's employee count trend over the years:

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Top competitors of Picwell include Hinge Health, Sharecare and Castlight. Here is the list of Top 10 competitors of Picwell, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hinge Health 2015, San Francisco (United States), Public	Provider of virtual physical therapy and digital pain care solutions	$854M	Tiger Global Management, Coatue & 14 others	84/100
2nd	Sharecare 2010, United States, Acquired	Provider of health and wellness social network for employees	$64M	Trinity Health, Summit Partners & 25 others	78/100
3rd	Castlight 2008, San Francisco (United States), Acquired	Cloud-based healthcare information on providers and pricing for enterprises	$181M	T. Rowe Price, Redmile Group & 10 others	76/100
4th	Optum 2008, Chennai (India), Acquired	Provider of integrated healthcare services encompassing care delivery, financial solutions, and pharmacy services	-	Insight Partners, Riata Capital	75/100
5th	Wellhub 2012, New York City (United States), Series F	Cloud based corporate wellness program for employee health, productivity, and retention	$85M	EQT, General Atlantic & 22 others	74/100
6th	HealthEquity 2002, Draper (United States), Public	Employee benefits management platform for individuals and businesses	$15.3M	Berkley Capital, Napier Park Global Capital ... & 4 others	74/100
7th	Accolade 2007, Plymouth Meeting (United States), Acquired	Cloud-based platform for employee health benefits	$228M	McKesson, Andreessen Horowitz & 17 others	74/100
8th	Sword Health 2015, New York (United States), Series E	Provider of AI-powered digital physical therapy and pelvic health solutions	$450M	Khosla Ventures, General Catalyst & 38 others	74/100
9th	Chapter 2013, New York City (United States), Series E	Digital medicare plan and benefits management tool for employees and individuals	$284M	Generation Investment Management, Addition ... & 11 others	73/100
10th	Businessolver 1998, West Des Moines (United States), Late Stage	Cloud-based employee benefits administration solution	$65.2M	JMI Management, Warburg Pincus & 4 others	73/100
105th	Picwell 2012, Philadelphia (United States), Acquired	Predictive analytics for personalized health insurance decision-making for employees	$14M	Aflac Ventures, MassMutual & 12 others	46/100