When was Pine founded?

Pine was founded in 2021 and raised its 1st funding round within a year of its incorporation.

Where is Pine located?

Pine is headquartered in Toronto, Canada.

How many employees does Pine have?

As of May 31, 2026, the latest employee count at Pine is 97.

Is Pine a funded company?

Pine is a funded company, having raised a total of $21.6M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2021.

When was the latest funding round of Pine?

Pine's latest funding was a $***** Series A round on Mar 2022, with participation from 7 investors.

Where does Pine rank among its competitors?

Pine ranks 4th amongst 61 active competitors, of which 10 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Nesto, which secured $76.7M in Jun, 2026.

Who are the top competitors of Pine?

Pine's top competitors include Nesto, Pinch Financial and Pineapple. Among them, Nesto secured the most recent funding round in June, 2026.

Pine - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of an online marketplace to find home loans. It enables users to find and compare home loans available in the market. Its features include online applications, multiple loans, online quotes, and online mortgage processing.

Website: www.pine.ca/
Email ID: *****@pine.ca
Phone Number: +1 **********

Key Metrics

Founded Year

2021

Location

Toronto, Canada

Stage

Series A

Total Funding

$21.6M in 2 rounds

Latest Funding Round

Series A, Mar 2022, $*****

Investors

Greylock Partners & 12 more

Ranked

4^th among 61 active competitors

Employee Count

97 as on May 31, 2026

Investment & Acquisitions

Properly

Similar Companies

Square Yards & 435 more

View Pine's full profile

Pine has raised a total funding of $21.6M over 2 rounds. Its first funding round was on 2021. Its latest funding round was a Series A round on Mar 2022 for $*****. 7 investors participated in its latest round. Pine has 12 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Pine:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 2022	7671525	Series A	1336431	1436959	8895595	8795096
2021	4582	Seed	4285	3833	Greylock Partners	Thomvest Ventures & 6 more

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View details of Pine's funding rounds and investors

The founders of Pine are Justin Herlick and Jonathan Shih.

Here are the details of Pine's key team members:

Justin Herlick: Co-founder of Pine.
Contact Info: 1 email address
Jonathan Shih: Co-founder of Pine.
Contact Info: 1 email address

Pine's Board of Directors

Pine's board has 1 active member. Malcolm Driver is independent board member.

Here is the list of Pine's board of directors:

Name	Type	Representing	Status	Duration
Malcolm Driver	Independent board member	-	Current	4y 6m

View details of Pine's Founder profiles and Board Members

Pine's employee count trend

Pine has 97 employees as of May 26. Here is Pine's employee count trend over the years:

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Top competitors of Pine include Nesto, Pinch Financial and Pineapple. Here is the list of Top 10 competitors of Pine, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Nesto 2018, Montreal (Canada), Series E	Residential Mortgage Loan Marketplace	$207M	IGM Financial, Invest Quebec & 18 others	58/100
2nd	Pinch Financial 2016, Toronto (Canada), Acquired	Online marketplace for residential mortgage loans	-	Regen Capital, The DMZ	52/100
3rd	Pineapple 2016, Toronto (Canada), Public	Online platform for residential mortgages	$9M	Gravitas Securities	49/100
4th	Pine 2021, Toronto (Canada), Series A	Provider of an online marketplace to find home loans	$21.6M	Inovia Capital, Global Founders Capital & 11 others	48/100
5th	Canadian Mortgage App 2013, Toronto (Canada), Unfunded	End-to-end consumer mortgage planning app	-	-	41/100
6th	Manzil 2017, Toronto (Canada), Seed	Provider of financial products adhering to Islamic principles and guidelines	$2.77M	OneEleven, Expert DOJO & 6 others	40/100
7th	Perch 2018, Toronto (Canada), Series A	Developer of an online platform for residential mortgages	$4.79M	Second Century Ventures, BEST Funds & 3 others	40/100
8th	Canadian Mortgages 2005, Mississauga (Canada), Funding Raised	Provider of mortgage lending services	-	Rlam	36/100
9th	Sherwoodcapitalmic 2017, Toronto (Canada), Seed	Provider of investment management services for institutional clients	$2.51M	-	31/100
10th	Think Financial 2016, Calgary (Canada), Unfunded	Provider of mortgages with flexible features and transparent fees	-	-	31/100