When was Properly founded?

Properly was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is Properly located?

Properly is headquartered in Toronto, Canada.

Who is the current CEO of Properly?

Anshul Ruparell of Properly. They have also founded 2 companies and are an angel investors in 1 startup.

How many employees does Properly have?

As of Aug 31, 2026, the latest employee count at Properly is 22.

Is Properly a funded company?

Properly is a funded company, having raised a total of $75M across 6 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Aug 13, 2019.

When was the latest funding round of Properly?

Properly's latest funding was a $***** Series B round on Jul 2022, with participation from 10 investors. Its primary sector is Digital Lending. In Canada, the Digital Lending sector has seen $207M in funding in 2026 to date.

Where does Properly rank among its competitors?

Properly ranks 2nd amongst 142 active competitors, of which 3 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Properly, which secured $28M in Jul, 2022.

Who are the top competitors of Properly?

Properly's top competitors include PLACE, RE/MAX and Homewise. Among them, Properly secured the most recent funding round in July, 2022.

Properly - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: properly.ca
Email ID: *****@properly.ca
Phone Number: +1 **********

Key Metrics

Founded Year

2018

Location

Toronto, Canada

Stage

Acquired

Total Funding

$75M in 6 rounds

Latest Funding Round

Series B, Jul 2022, $*****

Investors

Bain Capital Ventures & 33 more

Ranked

2^nd among 142 active competitors

Employee Count

22 as on Aug 31, 2026

Similar Companies

Better Mortgage & 288 more

Exit Details

Acquired by Pine (Oct 05, 2023)

View Properly's full profile

Properly got acquired by Pine on Oct 05, 2023.

Click here to take a look at Properly's acquisition in detail

Properly has raised a total funding of $75M over 6 rounds. Its first funding round was on Aug 13, 2019. Its latest funding round was a Series B round on Jul 2022 for $*****. 10 investors participated in its latest round. Properly has 27 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of Properly:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 2022	4481706	Series B	6840879	7338958	5611895	9886340
Oct 04, 2021	2597692	Angel	7855783	9674295	5250284	6397615
Jul 21, 2021	3680328	Series B	1242412	1713365	Bain Capital Ventures	Intact Ventures & 13 more

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View details of Properly's funding rounds and investors

The founders of Properly are Anshul Ruparell and Sheldon McCormick. Anshul Ruparell is the CEO of Properly.

Here are the details of Properly's key team members:

Anshul Ruparell: Co-Founder & CEO of Properly and founder of 1 other company. They are also an angel investor in 1 startup.
Sheldon McCormick: Co-Founder of Properly and founder of 1 other company.

View details of Properly's Founder profiles and Board Members

Properly's employee count trend

Properly has 22 employees as of Aug 26. Here is Properly's employee count trend over the years:

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Top competitors of Properly include PLACE, RE/MAX and Homewise. Here is the list of Top 10 competitors of Properly, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	PLACE 2019, Bellingham (United States), Series A	Provider of real estate software and services for industry professionals	$100M	Goldman Sachs Investment Partners, 3L Capital ... & 3 others	57/100
2nd	Properly 2018, Toronto (Canada), Acquired	Provider of end to end online brokerage services for buying and selling residential properties	$75M	Industry Ventures, SVB & 32 others	44/100
3rd	RE/MAX 2000, Toronto (Canada), Unfunded	Provider of real estate brokerage services for commercial and residential properties	-	-	41/100
4th	Homewise 2018, Toronto (Canada), Seed	Provider of online mortgage brokerage services	$2.99M	Clanton Capital, Graphite Ventures & 5 others	31/100
5th	OJO Home 2015, Toronto (Canada), Acquired	Provider of online brokerage services for buying and selling residential properties	-	-	26/100
6th	Castleton Mortgage 1999, Montreal (Canada), Unfunded	Online platform for mortgage and debt consolidation loans	-	-	26/100
7th	Leaseourhouse 2015, Oakville (Canada), Unfunded	End-to-end rental property management and search tool	-	-	24/100
8th	Vladimir Cosic 1997, Calgary (Canada), Unfunded	Provider of an online listing platform to buy, sell or rent residential and commercial spaces	-	-	24/100
9th	Michael Shilton 2016, Langley City (Canada), Unfunded	Provider of an online listing platform to sell or lease residential and commercial spaces	-	-	24/100
10th	Sharon Snelling 2020, Oliver (Canada), Unfunded	Provider of an online listing platform to buy, sell or rent residential and commercial properties	-	-	24/100