When was Pipa • Bella founded?

Pipa • Bella was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Pipa • Bella located?

Pipa • Bella is headquartered in Mumbai, India. It is registered at 17 NASSIM ROAD #03-11 NASSIM PARK RESIDENCES SINGAPORE 258391.

Who is the current CEO of Pipa • Bella?

Adwaita Sanjay Nayar of Pipa • Bella. They have also founded 2 companies.

Which legal entities is Pipa • Bella associated with?

Pipa • Bella is associated with PIPA BELLA PTE. LTD. and 2 others.

How many employees does Pipa • Bella have?

As of Jul 31, 2026, the latest employee count at Pipa • Bella is 13.

Is Pipa • Bella a funded company?

Pipa • Bella is a funded company, having raised a total of $2.32M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 30, 2015.

How much is Pipa • Bella worth?

The last known valuation of Pipa • Bella was $***** as of Jan 14, 2019.

When was the latest funding round of Pipa • Bella?

Pipa • Bella's latest funding was a $***** Seed round on Jan 14, 2019, with participation from 2 investors. Its primary sector is Fashion Tech. In India, the Fashion Tech sector has seen $268M in funding in 2026 to date.

What is the annual revenue of Pipa • Bella?

Annual revenue of Pipa • Bella is less than SGD 1M as on Mar 31, 2022

Where does Pipa • Bella rank among its competitors?

Pipa • Bella ranks 2nd amongst 74 active competitors, of which 5 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Salty, which secured $3.35M in Jan, 2026.

Who are the top competitors of Pipa • Bella?

Pipa • Bella's top competitors include Salty, Joker and Witch and Outback. Among them, Salty secured the most recent funding round in January, 2026.

Pipa • Bella - 2026 Company Profile, Team, Funding, Competitors & Financials

Pipa • Bella is an acquired company based in Mumbai (India), founded in 2012 by Shuchi Pandya and Shivani Pandya. It operates as an Internet-first brand offering multi-category fashion accessories. Pipa • Bella has raised $2.32M in funding from LionRock Capital and Fireside Ventures, with last known valuation of $*****. The company has 74 active competitors, including 5 funded and 2 that have exited. Its top competitors include companies like Salty, Joker and Witch and Outback.

Company Details

Internet-first brand offering multi-category fashion accessories. The product catalog includes earrings, bracelets, necklaces, jewelry sets, scarves, caps, watches, sunglasses, belts, hair accessories, and more. It also allows users to choose gifts according to the type of occasion, and price range.

Website: www.pipabella.com/
Social
Registered Address: 17 NASSIM ROAD #03-11 NASSIM PARK RESIDENCES SINGAPORE 258391

Key Metrics

Founded Year

2012

Location

Mumbai, India

Stage

Acquired

Total Funding

$2.32M in 3 rounds

Latest Funding Round

Seed, Jan 14, 2019, $*****

Last Known Valuation

$***** as on Jan 14, 2019

Investors

LionRock Capital & 21 more

Ranked

2^nd among 74 active competitors

Annual Revenue

SGD 0 - 1M as on Mar 31, 2022

Employee Count

13 as on Jul 31, 2026

Similar Companies

Salty & 503 more

Exit Details

Acquired by Nykaa Fashion (Apr 12, 2021)

View Pipa • Bella's full profile

Pipa • Bella is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
PIPA BELLA ACCESSORIES PRIVATE LIMITED CIN: U36931MH2012PTC233232 , India, Active	Jul 11, 2012	0 - ₹10 Cr (As on Mar 31, 2023)	12 (As on Mar 31, 2021)
PIPA BELLA PTE. LTD. UEN: 201508652E , Singapore, Active	Dec 31, 2011	SGD 0 - 1M (As on Mar 31, 2022)	-
NYKAA FASHION LIMITED CIN: U18102MH2019PLC320627 , India, Active	Feb 04, 2019	₹500 - ₹1,000 Cr (As on Mar 31, 2025)	1093 (As on Aug 31, 2025)

Pipa • Bella got acquired by Nykaa Fashion on Apr 12, 2021.

Click here to take a look at Pipa • Bella's acquisition in detail

Pipa • Bella has raised a total funding of $2.32M over 3 rounds. Its first funding round was on Jul 30, 2015. Its latest funding round was a Seed round on Jan 14, 2019 for $*****. 2 investors participated in its latest round. Pipa • Bella has 5 institutional investors and 17 angel investors.

Here is the list of recent funding rounds of Pipa • Bella:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 14, 2019	8330294	Seed	3598354	1258654	2054082	6657617
Apr 09, 2018	1707572	Seed	8115178	2321155	8559187	Astir Ventures & 11 more
Jul 30, 2015	4344571	Seed	6086016	4933779	LionRock Capital	Roopa Nath & 12 more

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View details of Pipa • Bella's funding rounds and investors

The founders of Pipa • Bella are Shuchi Pandya and Shivani Pandya. Adwaita Sanjay Nayar is the CEO of Pipa • Bella.

Here are the details of Pipa • Bella's key team members:

Shuchi Pandya: Former Co-Founder of Pipa • Bella. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 1 email address
Shivani Pandya: Former Co-Founder of Pipa • Bella. They are also an angel investor in 2 startups.
Contact Info: 1 phone number
Adwaita Sanjay Nayar: Co-Founder of Pipa • Bella and founder of 2 other companies, Nykaa Fashion and Nykaa. They serve on the boards of 2 companies.
Contact Info: 1 phone number

View details of Pipa • Bella's Founder profiles and Board Members

Pipa • Bella's employee count trend

Pipa • Bella has 13 employees as of Jul 26. Here is Pipa • Bella's employee count trend over the years:

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Top competitors of Pipa • Bella include Salty, Joker and Witch and Outback. Here is the list of Top 10 competitors of Pipa • Bella, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Salty 2022, Delhi (India), Series A	Retailer of fashion accessories including jewelry watches sunglasses and scarves	$4.99M	Suashish, Anicut Capital & 9 others	67/100
2nd	Pipa • Bella 2012, Mumbai (India), Acquired	Internet-first brand offering multi-category fashion accessories	$2.32M	LionRock Capital, Fireside Ventures & 20 others	48/100
3rd	Joker and Witch 2015, Bengaluru (India), Unfunded	Provider of fashion watches and jewelry products	-	-	44/100
4th	Outback 2016, Delhi (India), Unfunded	Private label brand of fashion accessories	-	-	41/100
5th	BlingBag 2015, Mumbai (India), Unfunded	It sells Bollywood-inspired jewelry and sarees	-	-	36/100
6th	Custo 2021, Indore (India), Unfunded	Provider of personalized accessories brand	-	-	36/100
7th	Hex-a-fun 2020, Delhi (India), Seed	Internet first brand offering fashion accessories	$514K	Prajay Advisors	36/100
8th	NakhreWaali 2015, Gurugram (India), Acquired	Internet-first brand of fashion accessories	-	-	35/100
9th	THESTO 2021, Agra (India), Unfunded	Online retailer of handbags, purses, jewelry, sunglasses, and other accessories	-	-	30/100
10th	Slap That Patch 2025, Noida (India), Unfunded	Online retailer of iron-on decorative and customisable fabric patches	-	-	30/100

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Founders own 6.38%, Funds own 18.62%, Enterprises own 0.76% and Angels (largest shareholder) own 27.82%. The net worth of Pipa • Bella's founders is INR 420K as of Jan 14, 2019.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	6.38%	420K	868243	979758	611131	191821
Fund	18.62%	1.23M	7738573	5943229	6896970	8348699
Fireside Ventures	4446450	2440165	1175561	5583205	8400980	6946767
Enterprise	0.76%	49.8K	0	0	0	0
Angel	27.82%	1.83M	5805676	5202181	5367317	6657098
Srihari Kumar	7944413	7932983	7138256	1240650	9989253	4088285
Other People	46.42%	3.06M	2880054	1308781	2877336	1619793
Total	100.00%	65.8L	4785754	8927964	8287077	7428626