When was Plenty founded?

Plenty was founded in 2022 and raised its 1st funding round 1 year after it was founded.

Where is Plenty located?

Plenty is headquartered in San Francisco, United States.

How many employees does Plenty have?

As of Jun 30, 2026, the latest employee count at Plenty is 1.

Is Plenty a funded company?

Plenty is a funded company, having raised a total of $7.75M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 23, 2023.

When was the latest funding round of Plenty?

Plenty's latest funding was a $***** Seed round on May 09, 2024, with participation from 10 investors. Its primary sector is Investment Tech. In United States, the Investment Tech sector has seen $4.44B in funding in 2026 to date.

Where does Plenty rank among its competitors?

Plenty ranks 18th amongst 154 active competitors, of which 36 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Pogo, which secured an undisclosed amount in Jun, 2026.

Who are the top competitors of Plenty?

Plenty's top competitors include Wealthfront, Betterment and Stash. Among them, Pogo secured the most recent funding round in June, 2026.

Plenty - 2026 Company Profile, Team, Funding & Competitors

Plenty is an acquired company based in San Francisco (United States), founded in 2022 by Emily Luk Allen. It operates as an AI-driven robo advisory platform for couples. Plenty has raised $7.75M in funding from Inovia Capital and Phenomenal Ventures. The company has 154 active competitors, including 36 funded and 11 that have exited. Its top competitors include companies like Wealthfront, Betterment and Stash.

Company Details

AI-driven robo advisory platform for couples. The platform creates shared goal-based investment portfolios. It also provides cash management. It enables to communicate users priorities, and they will choose to invest in or refrain from investing in businesses that share their values while maintaining diversification. Users can plan, track, and invest from one place.

Website: www.withplenty.com/
Email ID: *****@withplenty.com

Key Metrics

Founded Year

2022

Location

San Francisco, United States

Stage

Acquired

Total Funding

$7.75M in 2 rounds

Latest Funding Round

Seed, May 09, 2024, $*****

Investors

Inovia Capital & 10 more

Ranked

18^th among 154 active competitors

Employee Count

1 as on Jun 30, 2026

Similar Companies

Wealthfront & 626 more

Exit Details

Acquired by Wealthsimple (Apr 10, 2025)

View Plenty's full profile

Plenty got acquired by Wealthsimple on Apr 10, 2025.

Click here to take a look at Plenty's acquisition in detail

Plenty has raised a total funding of $7.75M over 2 rounds. Its first funding round was on May 23, 2023. Its latest funding round was a Seed round on May 09, 2024 for $*****. 10 investors participated in its latest round. Plenty has 9 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Plenty:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 09, 2024	4768598	Seed	8401799	7929098	5452316	9739258
May 23, 2023	2304236	Seed	5892197	7346707	Phenomenal Ventures	35V & 2 more

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View details of Plenty's funding rounds and investors

The founders of Plenty is Emily Luk Allen.

Here are the details of Plenty's key team members:

Emily Luk Allen: Former Co-Founder of Plenty.
Contact Info: 1 email address

View details of Plenty's Founder profiles and Board Members

Plenty's employee count trend

Plenty has 1 employees as of Jun 26. Here is Plenty's employee count trend over the years:

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Top competitors of Plenty include Wealthfront, Betterment and Stash. Here is the list of Top 10 competitors of Plenty, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Wealthfront 2008, Palo Alto (United States), Public	Robo advisor and financial planning platform	$205M	Index Ventures, Tiger Global Management & 32 others	75/100
2nd	Betterment 2010, New York City (United States), Series F	App-based automated investment and retirement planning platform	$335M	Kinnevik, Francisco Partners & 42 others	75/100
3rd	Stash 2015, New York City (United States), Acquired	Automated investment and robo-advisory platform	$747M	Goodwater Capital, Union Square Ventures ... & 22 others	74/100
4th	M1 Finance 2015, Chicago (United States), Series E	Provider of an investment and lending platform for securities	$333M	Left Lane Capital, SoftBank Vision Fund & 9 others	73/100
5th	Pogo 2020, New York City (United States), Series A	App-based platform offering rewards for multi-category products	$32M	Buckley Ventures, Flucas Ventures & 49 others	67/100
6th	Ellevest 2014, New York City (United States), Acqui-Hired	App-based automated investment platform for women	$155M	Morningstar, Rethink Impact & 48 others	67/100
7th	BrightPlan 2016, San Jose (United States), Series B	Goal-based robo advisoy platform	$48.1M	The Cynosure Group, Fremont Group & 1 others	64/100
8th	SigFig 2011, San Francisco (United States), Series E	Intelligent financial solutions and personalized advice for enterprises and individual investors	$117M	Bain Capital Ventures, General Atlantic & 12 others	63/100
9th	Powder 2023, Los Altos (United States), Seed	Provider of generative AI co-pilot for wealth advisors	$5.5M	Y Combinator, Elefund & 10 others	59/100
10th	VRGL 2021, Dallas (United States), Series A	Provider of a platform for wealth management firms to grow	$25.3M	MissionOG, FINTOP & 9 others	56/100
18th	Plenty 2022, San Francisco (United States), Acquired	AI-driven robo advisory platform for couples	$7.75M	Interplay, 35V & 9 others	42/100