When was Pretzel Crisps founded?

Pretzel Crisps was founded in 2004.

Where is Pretzel Crisps located?

Pretzel Crisps is headquartered in Princeton, United States. It is registered at Camden, New Jersey.

How many employees does Pretzel Crisps have?

As of Dec 31, 2022, Pretzel Crisps has 14048 employees, reflecting a 20% year-over-year growth in headcount.

Is Pretzel Crisps a funded company?

Pretzel Crisps is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Pretzel Crisps rank among its competitors?

Pretzel Crisps ranks 24th amongst 247 active competitors, of which 14 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was GoNanas, which secured $5.76M in Mar, 2026.

Who are the top competitors of Pretzel Crisps?

Pretzel Crisps' top competitors include Tiff's Treats, Simple Mills and Birch Benders. Among them, GoNanas secured the most recent funding round in March, 2026.

Pretzel Crisps - 2026 Company Profile, Team, Funding & Competitors

Company Details

Pretzel Crisps is a brand of pretzel snacks. Its products include pretzel snacks of different flavors and varieties such as original, organic, gluten-free, cinnamon sugar, dark chocolate, mango tango, and more. The company sells its products through the online retailer and retail stores.

Website: pretzelcrisps.com
Social
Email ID: *****@pretzelcrisps.com
Phone Number: +1 **********
Part Of
Registered Address: Camden, New Jersey

Key Metrics

Founded Year

2004

Location

Princeton, United States

Stage

Acquired

Investors

VMG Partners

Ranked

24^th among 247 active competitors

Employee Count

14,048 as on Dec 31, 2022

Similar Companies

Vandemoortele & 272 more

Exit Details

Acquired by Lance (Jun 09, 2012)

View Pretzel Crisps' full profile

Pretzel Crisps is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CAMPBELL SOUP COMPANY CIN: 210419870 , Belgium, Active	Dec 26, 999	-	14048 (As on Dec 31, 2022)	-

Pretzel Crisps got acquired by Lance on Jun 09, 2012.

Click here to take a look at Pretzel Crisps's acquisition in detail

Pretzel Crisps is a funded company. Pretzel Crisps has 1 institutional investor.

View details of Pretzel Crisps's funding rounds and investors

The founders of Pretzel Crisps are Sara Wilson and Warren Wilson.

Here are the details of Pretzel Crisps' key team members:

Sara Wilson: Co-Founder of Pretzel Crisps.
Warren Wilson: Co-Founder of Pretzel Crisps.

View details of Pretzel Crisps's Founder profiles and Board Members

Pretzel Crisps' employee count trend

Pretzel Crisps has 14,048 employees as of Dec 22. The total employee count is 19.0% more than what it was in Dec 21. Here is Pretzel Crisps's employee count trend over the years:

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Top competitors of Pretzel Crisps include Tiff's Treats, Simple Mills and Birch Benders. Here is the list of Top 10 competitors of Pretzel Crisps, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Tiff's Treats 1999, Austin (United States), Series D	Retailer of on-demand delivery of baked goods, gifts, and novelties	$119M	Morgan Stanley, CIC Partners & 10 others	64/100
2nd	Simple Mills 2012, Chicago (United States), Acquired	Nourishing people and planet with simple, delicious, real foods	$8.04M	Vestar Capital Partners, HPA & 10 others	59/100
3rd	Birch Benders 2011, Boulder (United States), Acquired	Delicious pancake, waffle, and baking mixes for convenient, quality meals	$6.27M	BFG, Continental Grain Company	55/100
4th	Hostess Brands 1919, Kansas City (United States), Acquired	Brand of baked sweet goods	-	Apollo Global Management, Metropoulos	53/100
5th	Flowers Foods 1919, Thomasville (United States), Public	Manufacturer and supplier of baked goods	-	Mirae Asset	51/100
6th	GoNanas 2017, Ann Arbor (United States), Series A	Brand offering bakery snacks	$5.76M	grt sht ventures, Barrel Ventures & 1 others	50/100
7th	PACHA 2020, Vista (United States), Seed	Internet-first brand offering bakery products	$129K	-	49/100
8th	Wetzel's Pretzels bakery 1994, Redondo Beach (United States), Acquired	Brand of bakery snacks	-	FranchiseSoar	48/100
9th	Rudis Organic Bakery 1976, Boulder (United States), Acquired	Brand of bread buns & rolls	$2M	Charterhouse Strategic Partners, Imperial Equity Group ... & 1 others	46/100
10th	Hostess Cakes 1919, Kansas City (United States), Late Stage	Brand of cup cakes & ice creams	$100M	Quad-C, Metropoulos	44/100
24th	Pretzel Crisps 2004, Princeton (United States), Acquired	Pretzel snacks brand	-	VMG Partners	38/100