Primary - About the company
Primary is a series C company based in New York City (United States), founded in 2014 by Galyn Bernard. It operates as an Internet first brand offering multi-category kids apparel. Primary has raised $80M in funding from investors like USVP, Homebrew and Harrison Metal. The company has 157 active competitors, including 11 funded and 14 that have exited. Its top competitors include companies like Gymboree, PatPat and Hanna Andersson.
Company Details
Internet first brand offering multi-category kids apparel. The product catalog includes tees, tanks, swimwear, leggings, bedding, loungewear, blankets, footies, sweatshirts, sleep sacks, rash guards, baby gits, etc.
- Website
- www.primary.com/
- Social
- Email ID
- *****@primary.com
Key Metrics
Founded Year
2014
Location
New York City, United States
Stage
Series C
Total Funding
$80M in 11 rounds
Latest Funding Round
Ranked
1st among 157 active competitors
Employee Count
453 as on Aug 31, 2026
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Primary's funding and investors
Primary has raised a total funding of $80M over 11 rounds. Its first funding round was on Jun 27, 2014. Primary has 18 institutional investors.
Here is the list of recent funding rounds of Primary:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 26, 2023 | 4494388 | Series C | 2953491 | 5653801 | 6019315 | 7669870 |
Apr 22, 2022 | 7897025 | Series C | 9903711 | 5390432 | 8818304 | 5157987 |
Feb 25, 2021 | 1508839 | Venture Debt | 4018602 | 6303306 | 8811809 |
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Primary's founders and board of directors
Founder? Claim ProfileThe founders of Primary is Galyn Bernard.
Here are the details of Primary's key team members:
- Galyn Bernard: Co-Founder & Co-CEO of Primary.
View details of Primary's Founder profiles and Board Members
Primary's employee count trend
Primary has 453 employees as of Aug 26. Here is Primary's employee count trend over the years:
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Primary's Competitors and alternates
Top competitors of Primary include Gymboree, PatPat and Hanna Andersson. Here is the list of Top 10 competitors of Primary, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Primary 2014, New York City (United States), Series C | Internet first brand offering multi-category kids apparel | $80M | 73/100 | |
2nd | Gymboree 1976, San Francisco (United States), Acquired | Internet first brand offering for kid's apparel | $49.1M | 68/100 | |
3rd | PatPat 2014, Mountain View (United States), Series D | Online brand offering multi-category apparels for babies and moms. | $670M | 64/100 | |
4th | Hanna Andersson 1983, Portland (United States), Acquired | Internet first brand offering for kid's apparel | - | 51/100 | |
5th |  Monica + Andy 2013, Chicago (United States), Series C | Organic baby clothes, blankets, pajamas, and more for families | $25.7M | 49/100 | |
6th | Rockets of Awesome 2016, New York City (United States), Series C | Personalized subscription box for kids apparel | $48.5M | 48/100 | |
7th | FabKids 2012, San Francisco (United States), Acquired | FabKids: Trendy, affordable kids' clothing and shoes with VIP membership | $2.6M | 42/100 | |
8th | RuffleButts 2007, Grapevine (United States), Funding Raised | Internet-first brand offering fashion apparel for kids | - | 41/100 | |
9th | Lolly Wolly Doodle 2009, Lexington (United States), Acquired | Online customization platform for kids apparel | $22.9M | 39/100 | |
10th | Peek Kids 2006, San Francisco (United States), Acquired | Unique kids' clothing brand focused on comfort, style, and positive values | $28.5M | - | 39/100 |
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Primary's Investments and acquisitions
Primary has made 2 investments in TeRAM and Orum. Primary has not made any acquisitions as of now.Reports related to Primary
Here is the latest report on Primary's sector:
News related to Primary
Filter this listMedia has covered Primary for a total of 4 events in the last 1 year, 2 of them have been about partnerships.
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DXC Technology and Primary Partner to Launch AI-Native Zero Trust Platform for Enterprise SecurityMarTech Series•Aug 06, 2026•DXC Technology, Primary
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Primary selects SISS Data Services to improve cash visibility and planningAustralian FinTech•Jan 27, 2026•ACSISS, Primary
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Ply Raises $8.5M in Strategic Funding Led by Ferguson to Advance Automated Inventory ReplenishmentBusiness Wire•Dec 04, 2025•Ply, Ferguson Ventures, SignalFire, Primary and 2 others
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Marker Learning Raises $4MM to Expand Access to Affordable Learning Disability Evaluations and Services.Business Wire•Nov 02, 2021•Marker, Primary, Divergent Investments, Night Ventures and 2 others
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Orum raises $56M to help speed up interbank transfersTechCrunch+•Jun 29, 2021•Orum, Accel, Canapi Ventures, Bain Capital Ventures and 8 others
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Orum Raises $21 Million To Speed Up Bank Payments From Five Days To OneForbes•Apr 09, 2021•Orum, Bain Capital, Inspired Capital, Homebrew and 6 others
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Horizon Technology Finance Provides $9MM Venture Loan Facility to Primary KidsABFJournal•Mar 01, 2021•Horizon, Primary
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Horizon Technology Finance Provides $9 Million Venture Loan Facility to PrimaryPR Newswire•Feb 26, 2021•Horizon, Primary
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