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PrimaryBid - About the company

PrimaryBid is a series C company based in London (United Kingdom), founded in 2012 by Anand Sambasivan, Dan Moroney, Mike Coombes, Gary Stubbings, Atif Rafiq and Maria Elena Martyak. It operates as a Provider of a capital markets technology platform. PrimaryBid has raised $254M in funding from investors like OMERS, Abn Amro and Lombard Odier, with a current valuation of $*****. The company has 65 active competitors, including 14 funded and 17 that have exited. Its top competitors include companies like KFin Technologies, Capitolis and Genesis Global.

Company Details

Provider of a capital markets technology platform. It facilitates retail investor participation in public capital markets. The platform enables listed companies and issuers to conduct equity and fixed-income fundraises—such as IPOs, secondary offerings, and block trades—while allowing individual investors to invest alongside institutional participants on equal terms. It operates through integrations with investment banks, brokers, and wealth management platforms, providing a co-branded and compliant infrastructure for distributing investment opportunities at scale.
Registered Address
5TH FLOOR, OFFICE B3 80 VICTORIA STREET,CARDINAL PLACE,LONDON,UNITED KINGDOM,SW1E 5JL
Key Metrics
Founded Year
2012
Location
Stage
Series C
Total Funding
$254M in 7 rounds
Latest Funding Round
Post Money Valuation
$***** as on Nov 06, 2020
Investors
Ranked
Annual Revenue
£1M - £10M as on Mar 31, 2025
Employee Count
91 as on Mar 31, 2025
Investment & Acquisitions
Similar Companies
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PrimaryBid's funding and investors

PrimaryBid has raised a total funding of $254M over 7 rounds. Its first funding round was on Aug 28, 2012. Its latest funding round was a Series C round on Jan 08, 2022 for $*****. 8 investors participated in its latest round. PrimaryBid has 17 institutional investors and 41 angel investors.

Here is the list of recent funding rounds of PrimaryBid:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jan 08, 2022
2805767
Series C
6637855
7720040
4558713
5349602
Oct 26, 2020
7244775
Series B
4958668
4585038
3958097
Sep 02, 2019
2640789
Series A
9200981
5148840
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PrimaryBid's founders and board of directors

Founder? Claim Profile
The founders of PrimaryBid are Anand Sambasivan, Dan Moroney, Mike Coombes, Gary Stubbings, Atif Rafiq and Maria Elena Martyak. Anand Sambasivan is the CEO of PrimaryBid.
Here are the details of PrimaryBid's key team members:

PrimaryBid's Board of Directors

PrimaryBid's board has 11 active members. Anand Sambasivan, Vinoth Jayakumar, Philip O'reilly, James Deal and Kieran D'silva are part of team and Charles Walker, Eric Kenelm Ford, Craig Brian Anderson, Tara Ballinger, Yexiao Wang and Nirav Nalin Tolia are independent board members.
Here is the list of PrimaryBid's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
9y 7m
Team
-
Current
6y 0m
Team
-
Current
11y 9m
lbfjnun
Team
-
Current
4y 4m
Investor
-
Current
0y 4m
Independent board member
-
Current
5y 10m
cdegw{w
Independent board member
-
Current
2y 7m
ryxxajy
Independent board member
-
Current
7y 9m
ebbglzp
Independent board member
-
Current
1y 3m
xopqpe{
Independent board member
-
Current
7y 2m
tuexvmn
Independent board member
-
Past
7y 8m
rihaxsm
Independent board member
-
Past
3y 9m
dsvjzak
Independent board member
-
Past
9y 7m

PrimaryBid's employee count trend

PrimaryBid has 91 employees as of Mar 25. The total employee count is 40.0% lower than what it was in Mar 24. Here is PrimaryBid's employee count trend over the years:
Employee count trend for PrimaryBid
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PrimaryBid's Competitors and alternates

Top competitors of PrimaryBid include KFin Technologies, Capitolis and Genesis Global. Here is the list of Top 10 competitors of PrimaryBid, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for KFin Technologies
KFin Technologies
2017, Hyderabad (India), Public
App-based platform for investments in mutual funds
$42.1M
76/100
2nd
Logo for Capitolis
Capitolis
2016, New York City (United States), Series D
Offers trade management solutions for investors
$358M
67/100
3rd
Logo for Genesis Global
Genesis Global
2015, London (United Kingdom), Series C
Cloud based low code application development platform
$268M
66/100
4th
Logo for Virtu
Virtu
2008, New York City (United States), Public
Suite of solutions for managing trade-related processes
-
66/100
5th
Logo for ION Group
ION Group
1998, London (United Kingdom), Late Stage
Treasury management solutions for financial institutions and banks
$400M
66/100
6th
Logo for Upvest
Upvest
2017, Berlin (Germany), Series C
Trade management suite for fiat and digital assets
$287M
65/100
7th
Logo for PrimaryBid
PrimaryBid
2012, London (United Kingdom), Series C
Provider of a capital markets technology platform
$254M
60/100
8th
Logo for Finastra
Finastra
2017, London (United Kingdom), Funding Raised
Provider of financial software solutions for lending, payments, and universal banking
-
60/100
9th
Logo for EquiLend
EquiLend
2001, New York City (United States), Acquired
Provider of securities finance technology and data solutions
-
57/100
10th
Logo for SunGard
SunGard
1982, Wayne (United States), Acquired
Enterprise Software
-
55/100
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PrimaryBid's Investments and acquisitions

PrimaryBid has not made any acquisitions yet. PrimaryBid has made 4 investments.
Here is the list of latest three $investments:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Oct 02, 2017
Investments
2007
Tortola (United Kingdom)
Mar 26, 2017
Investments
2007
Tortola (United Kingdom)
Feb 13, 2017
Investments
2004
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Reports related to PrimaryBid

Here is the latest report on PrimaryBid's sector:

News related to PrimaryBid

lockFilter this list
Media has covered PrimaryBid for a total of 2 events in the last 1 year.
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FAQs about PrimaryBid

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