Where is Primer located?

Primer is headquartered in Mumbai, India. It is registered at 67-B, GOPAL MANSION CHS, GURUNANAK ROAD, Bandra West, Mumbai, Mumbai, Maharashtra, India, 400050.

Is Primer a funded company?

Primer is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Primer rank among its competitors?

Primer ranks 80th amongst 80 active competitors, of which 9 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Inbrew Beverages, which secured an undisclosed amount in Jan, 2022.

Who are the top competitors of Primer?

Primer's top competitors include Diageo, John Distilleries and Diageo India. Among them, Inbrew Beverages secured the most recent funding round in January, 2022.

Primer - 2026 Company Profile & Competitors

Company Details

Primer offers a refreshing and low calorie, low sugar, sparkling alcoholic beverage, aiming to modernize the drinking experience with both alcoholic and non-alcoholic options. They provide electrolyte-boosted seltzers in various flavors, appealing to a wide range of consumers looking for a unique drinking experience.

Website: drinkprimerseltzers.in
Registered Address: 67-B, GOPAL MANSION CHS, GURUNANAK ROAD, Bandra West, Mumbai, Mumbai, Maharashtra, India, 400050

Key Metrics

Founded Year

2023

Location

Mumbai, India

Stage

Unfunded

Ranked

80^th among 80 active competitors

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View Primer's full profile

Primer is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
AGAR VENTURES PRIVATE LIMITED CIN: U46308MH2023PTC410183 , India, Strike off	Sep 11, 2023	-	-

Primer has not raised any funding rounds yet.

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Top competitors of Primer include Diageo, John Distilleries and Diageo India. Here is the list of Top 10 competitors of Primer, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Diageo 1886, London (United Kingdom), Public	Multi-category alcoholic beverage company	-	Independents United, BOMI & 1 others	61/100
2nd	John Distilleries 1996, Bengaluru (India), Early Stage	Brand of whiskey, rum, brandy, spirit, and wines	$15.5M	Gaja Capital, Ginger Bread Trade Marketing ... & 2 others	60/100
3rd	Diageo India 1826, Bengaluru (India), Public	Brand of multi category alcoholic beverages	-	Sazerac	56/100
4th	Devans Modern Breweries 1961, Jammu (India), Unfunded	Brand of malt spirits and beers	-	-	55/100
5th	Associated Alcohols & Breweries 1989, Kolkata (India), Public	Production of liquor	-	-	50/100
6th	SOM Group of Companies 1986, Bhopal (India), Public	Liquor processing company	-	-	49/100
7th	Aspri Spirits 2004, Mumbai (India), Seed	Brand of wines, spirits, and beers	$474K	Emeraldelectronics, Whiteline Impex & 6 others	49/100
8th	ABIL 2004, Jaipur (India), Unfunded	Provider of alcoholic beverages	-	-	43/100
9th	Inbrew Beverages 1972, Bengaluru (India), Funding Raised	Manufacturer of alcoholic beverages	-	Farlap Capital	41/100
10th	DesmondJi 2007, Panaji (India), Seed	Brand of multi-category craft alcoholic beverages	$3.28M	PDA Trade Fairs, Bharath Realty & 68 others	38/100
80th	Primer 2023, Mumbai (India), Unfunded	Brand of alcoholic and non-alcoholic beverage drinkers	-	-	16/100