Primer - About the company
Primer is an acquired company, founded in 2019 by Maksim Stepanenko, Adam Debreczeni and Russ Maschmeyer. It operates as a Chains providing instruction in reading writing and math for children. Primer has raised $18.7M in funding from Founders Fund and Khosla Ventures. The company has 5229 active competitors, including 1 funded and 21 that have exited. Its top competitors include companies like BHS, Shrub Oak International School and Redoakisd.
Company Details
Chains providing instruction in reading writing and math for children. The curriculum emphasizes mastery of core academic subjects including literacy and arithmetic. Each facility maintains small class sizes to facilitate student support and individual attention. Instruction incorporates combined grade levels to encourage peer learning and exposure to challenging materials. Students engage in self-directed projects designed to foster independence and connect classroom knowledge to practical life skills. The approach utilizes specific technology tools to support learning objectives and develop digital habits. These physical campuses operate to provide consistent educational experiences for students across different stages of primary schooling.
- Website
- primer.com
- Email ID
- *****@primer.com
Key Metrics
Founded Year
2019
Stage
Acquired
Total Funding
$18.7M in 2 rounds
Latest Funding Round
Investors
Ranked
1st among 5229 active competitors
Employee Count
25 as on Dec 31, 2022
Exit Details
Acquired by Shopify (Jun 11, 2021)
Legal entities associated with Primer
Primer is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Spark Learning, Inc CIN: 843819592 , United States, Active | Dec 31, 2019 | - | 77 (As on Dec 31, 2024) | - |
Primer's acquisition details
Primer got acquired by Shopify on Jun 11, 2021.
Click here to take a look at Primer's acquisition in detail
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Primer's funding and investors
Primer has raised a total funding of $18.7M over 2 rounds. Its first funding round was on May 25, 2020. Its latest funding round was a Series A round on Apr 28, 2022 for $*****. 2 investors participated in its latest round. Primer has 12 institutional investors and 3 angel investors.
Here is the list of recent funding rounds of Primer:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 28, 2022 | 7627783 | Series A | 4085118 | 6455327 | 1704768 | 8337481 |
May 25, 2020 | 6327024 | Seed | 5888091 | 8432340 |
View details of Primer's funding rounds and investors
Primer's founders and board of directors
Founder? Claim ProfileThe founders of Primer are Maksim Stepanenko, Adam Debreczeni and Russ Maschmeyer. Russ Maschmeyer is the CEO of Primer.
Here are the details of Primer's key team members:
- Maksim Stepanenko: Cofounder, President & CTO of Primer and founder of 1 other company.
- Adam Debreczeni: Co-Founder of Primer.
- Russ Maschmeyer: Co-Founder & CEO & President of Primer.
View details of Primer's Founder profiles and Board Members
Primer's employee count trend
Primer has 25 employees as of Dec 22. Here is Primer's employee count trend over the years:
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Primer's Competitors and alternates
Top competitors of Primer include BHS, Shrub Oak International School and Redoakisd. Here is the list of Top 10 competitors of Primer, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Primer 2019, Acquired | Chains providing instruction in reading writing and math for children | $18.7M | 57/100 | |
2nd | Provider of academic programs from primary through higher education levels | - | - | 40/100 | |
3rd | Shrub Oak International School 2016, United States, Unfunded | Provider of therapeutic educational programs for children, adolescents, and young adults | - | - | 39/100 |
4th | ![]() Redoakisd United States, Funding Raised | Operator of a public school system offering education and support | - | 37/100 | |
5th | ![]() Granite Schools Holladay (United States), Funding Raised | Operator of public education providing instruction for elementary through high school | - | 37/100 | |
6th | Katy ISD 1919, United States, Funding Raised | Public school district providing education to students through various academic programs | - | 36/100 | |
7th | Brij Kishori Dubey Memorial School Kanpur (India), Unfunded | School providing education from primary to secondary levels with extracurricular activities | - | - | 34/100 |
8th | ![]() Wtps Sewell (United States), Funding Raised | Operator of public schools providing education for students in grades pre-K-12 | - | 32/100 | |
9th | ![]() Sidwell Edu 1883, Washington (United States), Unfunded | School provides education for lower, middle, and upper school students | - | - | 32/100 |
10th | AA 1955, Albuquerque (United States), Unfunded | Independent school providing college preparatory education for grades six through twelve | - | - | 31/100 |
Looking for more details on Primer's competitors? Click here to see the top ones
Primer's Investments and acquisitions
Primer has made no investments or acquisitions yet.
Reports related to Primer
Here is the latest report on Primer's sector:
News related to Primer
Media has covered Primer for a total of 3 events in the last 1 year, 1 of them has been about partnerships.
•
Paysafe integrates with Primer to offer card payment processingElectronic Payments International•Jun 30, 2026•Paysafe, Primer, Primer
•
Primer Secures $100M Series C Led by Sofina, with Peak XV Partners Joining to Boost AI Payments PlatformIncubees•Jun 04, 2026•Primer
•
Primer Secures $100M Series C Funding to Accelerate US Expansion and Enhance AI Capabilities in PaymentsFinancial IT•May 20, 2026•Primer
•
Zimpler Partners With Primer To Allow An A2a Integration With Merchants – With No CodeFinancial IT•Oct 24, 2022•Zimpler, Primer, Primer
•
Shopify buys Primer, the augmented reality home design appSeeking Alpha•Jun 12, 2021•Shopify, Primer
•
Homeschooling startup Primer raises $3.7 million seed round led by Founders FundTechCrunch+•May 12, 2020•Primer, Founders Fund, Village Global, Primergrp
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