Where is Primer located?

Primer is headquartered in London, United Kingdom. It is registered at 154 Bishopsgate, 2nd Floor, London, England, EC2M 4LN.

Which legal entities is Primer associated with?

Primer is associated with Primer API Limited.

How many employees does Primer have?

As of Sep 30, 2026, the latest employee count at Primer is 302.

Is Primer a funded company?

Primer is a funded company, having raised a total of $174M across 7 funding rounds to date. The company's 1st funding round was a $***** Seed round.

How much is Primer worth?

The latest valuation of Primer is $***** as of Oct 19, 2021.

When was the latest funding round of Primer?

Primer's latest funding was a $***** Series C round on May 20, 2026, with participation from 7 investors.

What is the annual revenue of Primer?

Annual revenue of Primer is between £1M and £10M as on Dec 31, 2023

Where does Primer rank among its competitors?

Primer ranks 2nd amongst 112 active competitors, of which 19 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Primer, which secured $100M in May, 2026.

Who are the top competitors of Primer?

Primer's top competitors include PayNearMe, Fun and APEXX. Among them, Primer secured the most recent funding round in May, 2026.

Primer - 2026 Company Profile, Team, Funding, Competitors & Financials

Primer is a series C company based in London (United Kingdom), founded in 2019 by Gabriel Le Roux. It operates as a Provider of unified infrastructure for payment acceptance, routing, and reconciliation. Primer has raised $174M in funding from investors like Accel, Seedcamp and Balderton Capital, with a current valuation of $*****. The company has 112 active competitors, including 19 funded and 5 that have exited. Its top competitors include companies like PayNearMe, Fun and APEXX.

Company Details

Provider of unified infrastructure for payment acceptance, routing, and reconciliation. The platform allows businesses to connect various payment services through a single integration. It offers tools for optimizing payment flows, including dynamic routing and fallback options. The infrastructure provides visibility across the payment stack, enabling tracking and analysis of transactions.

Website: primer.io
Social
Email ID: *****@primer.io
Registered Address: 154 Bishopsgate, 2nd Floor, London, England, EC2M 4LN

Key Metrics

Founded Year

2019

Location

London, United Kingdom

Stage

Series C

Total Funding

$174M in 7 rounds

Latest Funding Round

Series C, May 20, 2026, $*****

Post Money Valuation

$***** as on Oct 19, 2021

Investors

Accel & 17 more

Ranked

2^nd among 112 active competitors

Annual Revenue

£1M - £10M as on Dec 31, 2023

Employee Count

302 as on Sep 30, 2026

Similar Companies

PayNearMe & 113 more

View Primer's full profile

Primer is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Primer API Limited CIN: 12355212 , United Kingdom, Active	Dec 08, 2019	£1M - £10M (As on Dec 31, 2023)	101 (As on Dec 31, 2023)

Primer has raised a total funding of $174M over 7 rounds. Its latest funding round was a Series C round on May 20, 2026 for $*****. 7 investors participated in its latest round. Primer has 12 institutional investors and 6 angel investors.

Here is the list of recent funding rounds of Primer:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 20, 2026	7803059	Series C	2608457	2177010	7442071	8314979
Nov 07, 2023	2365527	Series B	6422283	7498778	5245535	Tencent
Oct 18, 2021	2115931	Series B	2152741	7613005	Iconiq Capital	Accel & 4 more

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View details of Primer's funding rounds and investors

The founders of Primer is Gabriel Le Roux.

Here are the details of Primer's key team members:

Gabriel Le Roux: Co-Founder of Primer. They serve on the board of 1 company.

Primer's Board of Directors

Primer's board has 3 active members. Gabriel Le Roux and Paul Anthony are part of team and Sonali De Rycker is independent board member.

Here is the list of Primer's board of directors:

Name	Type	Representing	Status	Duration
Gabriel Le Roux	Team	-	Current	6y 9m
Paul Anthony	Team	-	Current	6y 9m
Sonali De Rycker	Independent board member	-	Current	5y 9m

View details of Primer's Founder profiles and Board Members

Primer's employee count trend

Primer has 302 employees as of Sep 26. Here is Primer's employee count trend over the years:

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Top competitors of Primer include PayNearMe, Fun and APEXX. Here is the list of Top 10 competitors of Primer, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	PayNearMe 2009, Santa Clara (United States), Series E	Provider of platform facilitating payment acceptance, disbursement, and management services	$203M	QIC, August Capital & 22 others	69/100
2nd	Primer 2019, London (United Kingdom), Series C	Provider of unified infrastructure for payment acceptance, routing, and reconciliation	$174M	Kima Ventures, Sofina & 16 others	67/100
3rd	Fun 2022, San Francisco (United States), Series A	Provider of payment infrastructure for moving money across blockchain networks	$75.9M	SignalFire, JAM Fund & 11 others	67/100
4th	APEXX 2015, London (United Kingdom), Series B	Provider of a platform for payment orchestration and transaction processing	$57.4M	Forward Partners, MMC Ventures & 41 others	63/100
5th	Pagos AI 2021, Wilmington (United States), Series A	Provider of AI-powered platform optimizing payments data for higher conversions	$44M	Underscore VC, Arbor Ventures & 7 others	61/100
6th	Payrails 2021, Berlin (Germany), Series A	Provider of modular platform for payment and financial infrastructure management	$52.8M	EQT, HV Capital & 7 others	61/100
7th	Spreedly 2007, Durham (United States), Acquired	Provider of a platform for orchestrating global payment gateway integrations	$82.8M	Spectrum Equity, E-Merge	60/100
8th	CellPoint Digital 2007, London (United Kingdom), Series D	Provider of payment orchestration platform and related payment optimisation services	$68.9M	Penta Capital, Toscafund Asset Management ... & 56 others	58/100
9th	IXOPAY 2013, Vienna (Austria), Funding Raised	Provider of payment orchestration platform, tokenization, and AI-driven payment intelligence	-	Venionaire Capital, K1 Investment Management	52/100
10th	NjiaPay Johannesburg (South Africa), Seed	Provider of a platform for managing and optimizing online payment processing	$3.1M	HAVAIC, Newion & 1 others	52/100