Pro Referral - About the company
Pro Referral is an acquired company based in Foster City (United States), founded in 2008 by Alireza Baktashian. It operates as an Online closed marketplace of local service providers. Pro Referral has raised $7.45M in funding from Mayfield and Venrock. The company has 190 active competitors, including 28 funded and 20 that have exited. Its top competitors include companies like Thumbtack, Houzz and Porch.
Company Details
Pro Referral (rebranded from Redbeacon) is an online closed marketplace platform that connects homeowners with local home improvement service providers. Users need to specify their project requirements and the Pro Referral team connects them with relevant service providers. Users can then choose amongst them based on the community reviews, availability, and estimates. The company was founded in 2008 as Redbeacon and got acquired by The Home Depot in 2012. In Mar. 2016, it rebranded itself from Redbeacon to Pro Referral.
- Website
- proreferral.com
- Social
- Email ID
- *****@proreferral.com
Key Metrics
Founded Year
2008
Location
Foster City, United States
Stage
Acquired
Total Funding
$7.45M in 2 rounds
Latest Funding Round
Ranked
13th among 190 active competitors
Employee Count
18 as on May 31, 2026
Exit Details
Acquired by The Home Depot (Jan 20, 2012)
Pro Referral's acquisition details
Pro Referral got acquired by The Home Depot on Jan 20, 2012.
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Pro Referral's funding and investors
Pro Referral has raised a total funding of $7.45M over 2 rounds. Its first funding round was on Sep 09, 2009. Its latest funding round was a Series A round on Aug 05, 2010 for $*****. 2 investors participated in its latest round. Pro Referral has 3 institutional investors.
Here is the list of recent funding rounds of Pro Referral:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Aug 05, 2010 | 8433641 | Series A | 3804718 | 5285210 | 9675611 | 7338633 |
Sep 09, 2009 | 2079748 | Seed | 9283057 | 6734842 | 7885682 |
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Pro Referral's founders and board of directors
Founder? Claim ProfileThe founders of Pro Referral is Alireza Baktashian. Alireza Baktashian is the CEO of Pro Referral.
Here are the details of Pro Referral's key team members:
- Alireza Baktashian: Founder & CEO of Pro Referral.
View details of Pro Referral's Founder profiles and Board Members
Pro Referral's employee count trend
Pro Referral has 18 employees as of May 26. Here is Pro Referral's employee count trend over the years:
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Pro Referral's Competitors and alternates
Top competitors of Pro Referral include Thumbtack, Houzz and Porch. Here is the list of Top 10 competitors of Pro Referral, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Thumbtack 2008, San Francisco (United States), Series H | App based platform to connect users with local service professionals | $699M | 83/100 | |
2nd |  Houzz 2009, Palo Alto (United States), Series E | Platform for home design, decorating, and renovation | $614M | 73/100 | |
3rd | Porch 2013, Seattle (United States), Series C | Online listing platform for home improvement service professionals | $120M | 68/100 | |
4th | Handy 2012, New York City (United States), Acquired | Book home cleaning and handyman services with vetted, reliable professionals | $113M | 67/100 | |
5th |  Puls 2015, San Francisco (United States), Series C | On-demand electronic repair service provider | $128M | 58/100 | |
6th |  Angi 1995, Indianapolis (United States), Acquired | App-based platform to hire multiple home repair service professionals | - | 57/100 | |
7th | _1573541184696.png?devicePixelRatio=2&height=30&width=30){kind=logo} Frontdoor 1971, Memphis (United States), Public | Online marketplace for home appliance repair and maintenance services | - | - | 57/100 |
8th | Zaarly 2011, San Francisco (United States), Acquired | Marketplace for Local Home Service Providers | $15.1M | 56/100 | |
9th |  Lessen 2019, Scottsdale (United States), Series C | Provider of property maintenance and improvement solutions for commercial and residential | $705M | 54/100 | |
10th |  Rosarium Health 2021, Sacramento (United States), Seed | Integrated service provider network for modifications | $9M | 52/100 | |
13th | Pro Referral 2008, Foster City (United States), Acquired | Online closed marketplace of local service providers | $7.45M | 49/100 |
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Pro Referral's Investments and acquisitions
Pro Referral has made no investments or acquisitions yet.
Reports related to Pro Referral
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