When was Promasidor founded?

Promasidor was founded in 1979 and become a unicorn in its 1st funding round in 2016.

Where is Promasidor located?

Promasidor is headquartered in Sandton, South Africa.

How many employees does Promasidor have?

As of May 31, 2026, the latest employee count at Promasidor is 3953.

Is Promasidor a funded company?

Promasidor is a funded company, having raised a total of $532M across 3 funding rounds to date. The company's 1st funding round was a $25M Conventional Debt round, raised on Sep 27, 2016.

How much is Promasidor worth?

The latest valuation of Promasidor is $1.6B as of Nov 08, 2016.

When was the latest funding round of Promasidor?

Promasidor's latest funding was a $15.4M Conventional Debt round on Jul 29, 2018, with participation from 1 investor.

Is Promasidor a Food & Beverage Products company?

The primary sector of Promasidor is Food & Beverage Products.

Where does Promasidor rank among its competitors?

Promasidor ranks 1st amongst 98 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Alpino Health Foods, which secured $1.2M in Sep, 2024.

Who are the top competitors of Promasidor?

Promasidor's top competitors include RJ Corp, Ajinomoto and Parle Products. Among them, Alpino Health Foods secured the most recent funding round in September, 2024.

Promasidor - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Promasidor operate in

Promasidor serves in the Food and Agriculture, Consumer Goods market segments.The primary business model of Promasidor are:

Company Details

Promasidor is a multi-category food & beverage company. Their products include dairy products, beverages, cereals and more. Their brands include Cowbell, Loya, and Miksi. The company sells the majority of their products in South Africa.

Website: promasidor.com/en/
Social
Email ID: *****@promasidor.com
Phone Number: +27 **********

Key Metrics

Founded Year

1979

Location

Sandton, South Africa

Stage

Series C

Total Funding

$532M in 3 rounds

Latest Funding Round

Conventional Debt, Jul 29, 2018, $15.4M

Post Money Valuation

$1.6B as on Nov 08, 2016

Investors

Ajinomoto & 3 more

Ranked

1^st among 98 active competitors

Employee Count

3,953 as on May 31, 2026

Investment & Acquisitions

Zowasel

Similar Companies

ADM & 4219 more

View Promasidor's full profile

Promasidor has raised a total funding of $532M over 3 rounds. Its first funding round was on Sep 27, 2016. Its latest funding round was a Conventional Debt round on Jul 29, 2018 for $15.4M. 1 investor participated in its latest round. Promasidor has 4 institutional investors.

Here is the list of recent funding rounds of Promasidor:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 29, 2018	$15.4M	Conventional Debt	-	-	-	The Bank of Industry
Nov 08, 2016	$532M	Series C	$1.6B	-	Ajinomoto	-
Sep 27, 2016	$25M	Conventional Debt	-	-	-	IFC

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View details of Promasidor's funding rounds and investors

The founders of Promasidor is Robert Rose. Olivier Thiry is the CEO of Promasidor.

Here are the details of Promasidor's key team members:

Robert Rose: Founder of Promasidor.
Olivier Thiry: CEO of Promasidor.

View details of Promasidor's Founder profiles and Board Members

Promasidor's employee count trend

Promasidor has 3,953 employees as of May 26. Here is Promasidor's employee count trend over the years:

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Top competitors of Promasidor include RJ Corp, Ajinomoto and Parle Products. Here is the list of Top 10 competitors of Promasidor, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Promasidor 1979, Sandton (South Africa), Series C	Multi-category food & beverage company	$532M	IFC, The Bank of Industry & 2 others	66/100
2nd	RJ Corp 1980, Gurugram (India), Series B	Brand of food & beverage products	$41.1M	ICICI Venture & 17 others	64/100
3rd	Ajinomoto 1909, Tokyo (Japan), Public	Multi category food and beverage manufacturer	-	Europa, Yusen Logistics	61/100
4th	Parle Products 1929, Mumbai (India), Funding Raised	Manufacturer of food & beverages products	-	Pentagon Charitable Foundation, Mohanlal Dayal Charitable Foundation ... & 1 others	59/100
5th	Hain Celestial 1932, New York City (United States), Public	Multi-category food and beverage company	-	Bank of America, Triodos Investment Management ... & 4 others	52/100
6th	Premier Foods 1837, St Albans (United Kingdom), Public	Brand of processed food	-	Metropoulos	51/100
7th	Alpino Health Foods 2016, Surat (India), Seed	Internet first brand of breakfast cereals and dairy free spreads	$2.45M	Patron Capital, Gujarat University Startup and Entrepreneurship Council ... & 16 others	50/100
8th	Rhodes Food Group 1896, Paarl (South Africa), Public	Multi-category food & beverage company	-	-	45/100
9th	Bounty Brands 2014, London (United Kingdom), Early Stage	Multi-category food and consumer goods holding company	$22M	IFC, Cambridge Capital & 1 others	42/100
10th	Voltic Ghana 1995, Accra (Ghana), Acquired	Internet first brand of milk, yoghurt and packaged water	-	-	40/100