When was Proof of Performance founded?

Proof of Performance was founded in 2010 and raised its 1st funding round 1 year after it was founded.

Where is Proof of Performance located?

Proof of Performance is headquartered in Noida, India. It is registered at House No.1485 Sec-37 Noida Gautam Budh nagar, Gautam Buddha Nagar, Noida, Uttar Pradesh, India, 201303.

Which legal entities is Proof of Performance associated with?

Proof of Performance is associated with PROOF OF PERFORMANCE DATA SERVICES PRIVATE LIMITED.

How many employees does Proof of Performance have?

As of Jul 31, 2026, the latest employee count at Proof of Performance is 37.

Is Proof of Performance a funded company?

Proof of Performance is a funded company, having raised a total of $1.2M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 20, 2011.

How much is Proof of Performance worth?

The latest valuation of Proof of Performance is $***** as of Aug 28, 2015.

When was the latest funding round of Proof of Performance?

Proof of Performance's latest funding was a $***** Seed round on Aug 28, 2015, with participation from 0 investor.

What is the annual revenue of Proof of Performance?

Annual revenue of Proof of Performance is less than ₹10 Cr as on Mar 31, 2019

Where does Proof of Performance rank among its competitors?

Proof of Performance ranks 2nd amongst 16 active competitors, of which 2 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was StreetMetrics, which secured $2M in Mar, 2025.

Who are the top competitors of Proof of Performance?

Proof of Performance's top competitors include One Tech Group, StreetMetrics and Nord & Smith. Among them, StreetMetrics secured the most recent funding round in March, 2025.

Proof of Performance - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Proof of Performance (PoP) is an out of home advertising analytics firm, which allows advertisers to gain insights based on video analytics from the archives of the real world videos. Videos are captured using vehicle mounted infrastructure. These are then analyzed using a proprietary data mining and machine learning algorithm and data annotated as per client’s requirement. Its services include outdoor media planning, compliance audits and competitive intelligence. Currently functions in 30+ cities and can audit 1000+ towns. Was the auditor of BJP's outdoor advertising campaigns during the 2014 General Elections. Appointed Rajeev Puri as CEO in Dec. 2014. Raised funding of $1M from Yournest Angel fund.

Website: proof-of-performance.com
Social
Phone Number: +91 **********
Registered Address: House No.1485 Sec-37 Noida Gautam Budh nagar, Gautam Buddha Nagar, Noida, Uttar Pradesh, India, 201303

Key Metrics

Founded Year

2010

Location

Noida, India

Stage

Seed

Total Funding

$1.2M in 3 rounds

Latest Funding Round

Seed, Aug 28, 2015, $*****

Post Money Valuation

$***** as on Aug 28, 2015

Investors

YourNest & 4 more

Ranked

2^nd among 16 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2019

Employee Count

37 as on Jul 31, 2026

Similar Companies

One Tech Group & 15 more

View Proof of Performance's full profile

Proof of Performance is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PROOF OF PERFORMANCE DATA SERVICES PRIVATE LIMITED CIN: U74992UP2010PTC042755 , India, Active	Dec 08, 2010	0 - ₹10 Cr (As on Mar 31, 2019)	2 (As on Jan 31, 2020)

Proof of Performance has raised a total funding of $1.2M over 3 rounds. Its first funding round was on Apr 20, 2011. Proof of Performance has 2 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Proof of Performance:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 28, 2015	6707131	Seed	4671721	5178769	1426786	2104560
Mar 27, 2012	4266115	Seed	7729557	7836935	4125682	Sunder Hemrajani & 2 more
Apr 20, 2011	7770545	Seed	1803186	7413618	IIMA Ventures	3510296

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View details of Proof of Performance's funding rounds and investors

The founders of Proof of Performance are Harjaap Singh Mann and Arvinder Mann.

Here are the details of Proof of Performance's key team members:

Harjaap Singh Mann: Co-Founder & Director of Proof of Performance and founder of 1 other company. They serve on the board of 1 company.
Arvinder Mann: Co-Founder & Director of Proof of Performance. They serve on the board of 1 company.

Proof of Performance's Board of Directors

Proof of Performance's board has 3 active members. Sunil Kumar Goyal, Harjaap Singh Mann and Arvinder Mann are part of team.

Here is the list of Proof of Performance's board of directors:

Name	Type	Representing	Status	Duration
Harjaap Singh Mann	Team	-	Current	15y 8m
Arvinder Mann	Team	-	Current	15y 8m
vmfvegn	Team	-	Past	9y 6m
{fblsfu	Investor	wrxxcgj	Past	6y 7m
vsfbqbh	Independent board member	-	Past	5y 2m

View details of Proof of Performance's Founder profiles and Board Members

Proof of Performance's employee count trend

Proof of Performance has 37 employees as of Jul 26. Here is Proof of Performance's employee count trend over the years:

Employee count trend for Proof of Performance

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Top competitors of Proof of Performance include One Tech Group, StreetMetrics and Nord & Smith. Here is the list of Top 10 competitors of Proof of Performance, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	One Tech Group 2009, Hamburg (Germany), Funding Raised	Platform offering digital OOH campaign analytics solution	-	Mutschler Ventures, Bellona Ventures	42/100
2nd	Proof of Performance 2010, Noida (India), Seed	Offline Media Monitoring & Analytics	$1.2M	YourNest, IIMA Ventures & 3 others	32/100
3rd	StreetMetrics 2018, Birmingham (United States), Seed	OOH ad campaign analytics software	$4.26M	Techstars Atlanta	32/100
4th	Nord & Smith 2020, Jakarta (Indonesia), Unfunded	Provider of platform for OOH ad campaign and data reporting	-	-	29/100
5th	TelmarHelixa 2023, New York City (United States), Unfunded	Platform offering advertising and media solutions for businesses	-	-	24/100
6th	Canvos 2017, Dubai (United Arab Emirates), Unfunded	Developer of computer vision software for digital out-of-home advertising	-	-	22/100
7th	FastEdge 2020, Falls Church (United States), Unfunded	Platform offering digital OOH campaign analytics software	-	-	20/100
8th	FamilyMart 2021, Japan, Unfunded	Operator of digital signage networks within retail store environments	-	-	19/100
9th	Binnie 2026, India, Unfunded	Provider of interactive digital advertising screens with integrated recycling kiosks	-	-	19/100
10th	Advatar Sunnyvale (United States), Unfunded	Developer of artificial intelligence software for personalized digital advertising displays	-	-	16/100