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Provenance - About the company

Provenance is a series A company based in London (United Kingdom), founded in 2013 by Jessi Baker. It operates as a Provider of information about the environmental and social impact of products. Provenance has raised $12.6M in funding from investors like Working Capital, Open Future and Digital Currency Group, with a current valuation of £*****. The company has 134 active competitors, including 38 funded and 10 that have exited. Its top competitors include companies like Clarity AI, Treefera and net purpose.

Company Details

Provider of information about the environmental and social impact of products. It allows information on products to be traced back to the origins using blockchain technology. It offers information on how products affect society and the environment. The information includes claims and certifications on product pages, allowing consumers to make purchases. In addition, the platform provides supply chain management by providing the ownership, control, and origin history of individual product instances, including lots, batches, or serial numbers. It also offers news and views on sustainability, covering topics including supply chain transparency and product sustainability trends and practices. It is a tool available on the subscription based pricing model.
Social
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Email ID
*****@provenance.org
Registered Address
The Old Chapel, Union Way, Witney, Oxfordshire, England, OX28 6HD
Key Metrics
Founded Year
2013
Location
Stage
Series A
Total Funding
$12.6M in 9 rounds
Latest Funding Round
Post Money Valuation
£***** as on Jun 16, 2022
Ranked
Employee Count
49 as on Jun 30, 2026
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Provenance's funding and investors

Provenance has raised a total funding of $12.6M over 9 rounds. Its first funding round was on Dec 2013. Its latest funding round was a Series A round on May 16, 2024 for $*****. 4 investors participated in its latest round. Provenance has 26 institutional investors and 37 angel investors.

Here is the list of recent funding rounds of Provenance:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
May 16, 2024
5984883
Series A
5514408
3300373
5197274
4686347
May 16, 2024
1127527
Grant (prize money)
8861111
8158303
3159412
Mar 07, 2022
7983265
Series A
2997540
4769416
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Provenance's founders and board of directors

Founder? Claim Profile
The founders of Provenance is Jessi Baker. Jessi Baker is the CEO of Provenance.
Here are the details of Provenance's key team members:

Provenance's Board of Directors

Provenance's board has 5 active members. Jessi Baker, Dan Viederman and Brian Fitzpatrick are part of team and Scott Bell and Dan Viederman are independent board members.
Here is the list of Provenance's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
12y 11m
qaq{zeu
Team
-
Current
4y 1m
hwjchqr
Team
-
Current
9y 1m
Independent board member
-
Current
8y 11m
jgxlxwi
Independent board member
-
Past
2y 9m

Provenance's employee count trend

Provenance has 49 employees as of Jun 26. Here is Provenance's employee count trend over the years:
Employee count trend for Provenance
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Provenance's Competitors and alternates

Top competitors of Provenance include Clarity AI, Treefera and net purpose. Here is the list of Top 10 competitors of Provenance, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Clarity AI
Clarity AI
2017, New York City (United States), Series B
Provider of AI-powered sustainability data and solutions
$105M
65/100
2nd
Logo for Provenance
Provenance
2013, London (United Kingdom), Series A
Provider of information about the environmental and social impact of products
$12.6M
62/100
3rd
Logo for Treefera
Treefera
2022, London (United Kingdom), Series B
AI-powered substantiating ESG reporting and analytics solution for businesses
$44.2M
61/100
4th
Logo for net purpose
net purpose
2018, London (United Kingdom), Series A
Provider of garden, landscape, and planting design services for properties
$17.1M
59/100
5th
Logo for Datamaran
Datamaran
2014, London (United Kingdom), Series C
Provider of an AI platform for environmental, social, and governance insights
$53.6M
58/100
6th
Logo for Novata
Novata
2021, United States, Series B
Online ESG-based database on private companies
$51M
57/100
7th
Logo for Sustainalytics
Sustainalytics
1992, Toronto (Canada), Acquired
Provider of ESG and corporate governance research, ratings, and analytics
-
57/100
8th
Logo for APlanet
APlanet
2019, Spain, Series A
Provider of ESG data management and reporting software. It offers solutions for automating data collection, streamlining reporting processes, and providing AI-driven insights for compliance and voluntary sustainability strategies. The software supports various reporting frameworks and includes modules for sustainability data management, carbon footprint calculation, and double materiality analysis. It emphasizes data traceability, security, and user-friendly interfaces to improve efficiency and reduce administrative burden. The platform aims to help businesses improve risk management, attract investors, and enhance their overall sustainability performance.
$2.01M
56/100
9th
Logo for Diginex
Diginex
2017, London (United Kingdom), Public
Provider of software and advisory services for sustainability compliance and reporting
$6M
56/100
10th
Logo for WeeFin
WeeFin
2018, Paris (France), Series B
ESG rating data with investment research and analytics solutions
$34.7M
55/100
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Provenance's Investments and acquisitions

Provenance has made no investments or acquisitions yet.

Reports related to Provenance

Here is the latest report on Provenance's sector:

News related to Provenance

lockFilter this list
Media has covered Provenance for a total of 2 events in the last 1 year, 2 of them have been about people movement.
Provenance Appoints Sarah Arana-Morton, Ex-dunnhumby Exec, As CEORetail Technology Innovation HubDec 18, 2025Provenance
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FAQs about Provenance

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